Archive
17th May 2018 Posted in: News Comments Off

Tight budgets are no problem. These 5 free online resources will help marketing teams work better together, create impressive videos, and attract more views.
The post 5 Free Online Resources for Video Marketing Teams and Creators appeared first on On…

22nd Mar 2018 Posted in: News Comments Off

The title of most annoying goes to pop-up ads. Whether they’re covering videos or news articles, consumers wish they would disappear.
The post Pop-Up Ads Ruin the Experience, Especially for Online Video appeared first on Onlinevideo.net – Online Vide…

20th Mar 2018 Posted in: News Comments Off
fraud and Measurement

The issue has been in the news, but hasn’t been solved. Marketers are stressed about fraud. And measurement remains a barrier to effective online planning.

The post Fraud and Measurement Top List of Video Marketers’ Concerns appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

10th Feb 2018 Posted in: News Comments Off

For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.
The post 6 Benefits to Using Blockchain in Online Video Advertising appeared first on Onlinevideo.net – Onli…

16th Dec 2017 Posted in: News Comments Off

We gathered exclusive predictions from 18 video advertising insiders to find out what the year ahead will bring. Expect massive changes, mostly for the better.
The post Predictions for Online Video Marketing in 2018: The Experts Speak appeared first o…

30th Nov 2017 Posted in: News Comments Off

The big internet companies see a lucrative future in streaming video, and they’ve got the money to bankroll a variety of projects. Broadcasters need to work together to create viewer-pleasing smart ad solutions.
The post Broadcasters See Advanced Adve…

16th Nov 2017 Posted in: News Comments Off

There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.
The post Brand Safety Concerns Caused Massive Shifts in 2017, Says Teads app…

28th Oct 2017 Posted in: News Comments Off
Reevaluate online video channels

Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.

The post Planning for ’18: Reevaluate the Online Video Channels Brands Use appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

28th Sep 2017 Posted in: News Comments Off

There are a lot of premium over-the-top channels available to brands, and a lot of tools to measure a variety of data. The trick is focusing on results and not getting lost in the numbers.
The post Brand Safety Vs. Brand Suitability: The Challenge of …

12th Sep 2017 Posted in: News Comments Off

It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.
The post Pre-DMEXCO Forecast: Online Video Driving Ad Industry Growth appeared first on Onlinevideo.ne…

1st Aug 2017 Posted in: News Comments Off
The 3 Big Concerns Advertisers Have with Over-the-Top Video

…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.

The post The 3 Big Concerns Advertisers Have with Over-the-Top Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

25th May 2017 Posted in: News Comments Off

Ooyala has released its annual survey on the online video ecosystem, and its sees data as the next big driver. Learn the strategies to reach connected consumers.
The post Video Ads 2017: Data Will Improve Targeting and Simplify Buying appeared first o…

22nd May 2017 Posted in: News Comments Off

How many views is the right number of views? After studying the data, YuMe says marketers should think about frequency minimums, not maximums.
The post 9 Is the Magic Number When it Comes to Video Ad Exposure: YuMe appeared first on Onlinevideo.net – …

6th Apr 2017 Posted in: News Comments Off

The top streaming TV device wants to help marketers plan campaigns across traditional and online platforms, so it’s offering comparable Nielsen metrics.
The post In a World of Online Video Ad Uncertainty, Roku Offers Guarantees appeared first on Onlin…

6th Feb 2017 Posted in: News Comments Off
Christopher Walken Won the Super Blow, Declares TiVo Viewing Data

What spot did viewers need to watch one more time? Christopher Walken—with an assist from Justin Timberlake—won the day with strong viewer engagement.

The post Christopher Walken Won the Super Blow, Declares TiVo Viewing Data appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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