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30th Nov 2017 Posted in: News Comments Off

The big internet companies see a lucrative future in streaming video, and they’ve got the money to bankroll a variety of projects. Broadcasters need to work together to create viewer-pleasing smart ad solutions.
The post Broadcasters See Advanced Adve…

16th Nov 2017 Posted in: News Comments Off

There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.
The post Brand Safety Concerns Caused Massive Shifts in 2017, Says Teads app…

28th Oct 2017 Posted in: News Comments Off
Reevaluate online video channels

Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.

The post Planning for ’18: Reevaluate the Online Video Channels Brands Use appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

28th Sep 2017 Posted in: News Comments Off

There are a lot of premium over-the-top channels available to brands, and a lot of tools to measure a variety of data. The trick is focusing on results and not getting lost in the numbers.
The post Brand Safety Vs. Brand Suitability: The Challenge of …

12th Sep 2017 Posted in: News Comments Off

It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.
The post Pre-DMEXCO Forecast: Online Video Driving Ad Industry Growth appeared first on Onlinevideo.ne…

1st Aug 2017 Posted in: News Comments Off
The 3 Big Concerns Advertisers Have with Over-the-Top Video

…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.

The post The 3 Big Concerns Advertisers Have with Over-the-Top Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

25th May 2017 Posted in: News Comments Off

Ooyala has released its annual survey on the online video ecosystem, and its sees data as the next big driver. Learn the strategies to reach connected consumers.
The post Video Ads 2017: Data Will Improve Targeting and Simplify Buying appeared first o…

22nd May 2017 Posted in: News Comments Off

How many views is the right number of views? After studying the data, YuMe says marketers should think about frequency minimums, not maximums.
The post 9 Is the Magic Number When it Comes to Video Ad Exposure: YuMe appeared first on Onlinevideo.net – …

6th Apr 2017 Posted in: News Comments Off

The top streaming TV device wants to help marketers plan campaigns across traditional and online platforms, so it’s offering comparable Nielsen metrics.
The post In a World of Online Video Ad Uncertainty, Roku Offers Guarantees appeared first on Onlin…

6th Feb 2017 Posted in: News Comments Off
Christopher Walken Won the Super Blow, Declares TiVo Viewing Data

What spot did viewers need to watch one more time? Christopher Walken—with an assist from Justin Timberlake—won the day with strong viewer engagement.

The post Christopher Walken Won the Super Blow, Declares TiVo Viewing Data appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

31st Jan 2017 Posted in: News Comments Off

Video campaigns are highly successful for the travel industry, where shoppers can be swayed by an impressive clip and alluring images leave them wanting more.
The post The Travel Sector and Online Video Marketing: Sell the Adventure appeared first on …

18th Jan 2017 Posted in: News Comments Off

Ace Metrix analyzed viewer comments to learn what online video ads pushed the creative needle in 2016 and got the biggest reactions from viewers.
The post Presenting the Most Inspiring, Funny, and Creative Ads of 2016 appeared first on Onlinevideo.net…

17th Jan 2017 Posted in: News Comments Off

What is the state of the video advertising market in 2017? Is programmatic on the rise? And what video content is most effective? A report from Videology asks the experts.
The post Industry Leaders Offer 2017 TV and Video Outlook for US and UK appeare…

30th Dec 2016 Posted in: News Comments Off
Crystal Ball Time: 6 Online Video Advertising Predictions for '17

Enough looking back, let’s look forward! Here are a half-dozen bold and visionary predictions about where our industry will go in the coming year.

The post Crystal Ball Time: 6 Online Video Advertising Predictions for ’17 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

17th Dec 2016 Posted in: News Comments Off
When Videos Are Free, People Don’t Mind the Ads, Finds Limelight

While viewers find online video ads disruptive, their feelings change if it means they get to enjoy quality content for free. Millennials are the most ad-friendly of all.

The post When Videos Are Free, People Don’t Mind the Ads, Finds Limelight appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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