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29th Nov 2018 Posted in: News Comments Off
MediaTek and A+E Join Nielsen's Dynamic Ad Insertion Pilot

With participation from connected TV platform MediaTek and A+E channels, Nielsen is able to offer a full ecosystem in its DAI trial.

The post MediaTek and A+E Join Nielsen’s Dynamic Ad Insertion Pilot appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

9th Oct 2018 Posted in: News Comments Off
Roku Measurement Partner Program

Brands need to know their OTT ads are having an effect, and that’s what Roku aims to deliver. The leading OTT video platform today announced the Measurement Partner Program, which offers campaign metrics for all parts of the marketing funnel. Eleven partners—Nielsen, ComScore, ResearchNow, Nielsen Catalina Solutions, Acxiom, Experian, Oracle Data Cloud, Kantar, Placed, Factual, […]

The post The Roku Measurement Partner Program Offers Third-Party Metrics appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

11th Sep 2018 Posted in: News Comments Off

How do streaming audio or video ads lead to improved brand metrics? Nielsen Brand Effect promises cross-platform metrics, and it now works with Spotify.
The post Nielsen and Spotify Expand Partnership With Nielsen Brand Effect appeared first on Online…

12th Jun 2018 Posted in: News Comments Off
NBCUniversal

Who created the data transparency crisis for video advertisers? The entire ecosystem did. NBCUniversal offers a blistering correction.

The post NBCUniversal Takes Aim at Walled Gardens: ‘We’re All Complicit’ appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

9th Jun 2018 Posted in: News Comments Off

In an exclusive presentation for the Video Marketing Power Summit, Nielsen offers data on connected TV ownership and average streaming times.
The post Connected TV Ownership Up 19% Year-Over-Year, Nielsen Reveals appeared first on Onlinevideo.net – O…

23rd Apr 2018 Posted in: News Comments Off

The essential video marketing conference lets attendees learn cross-screen planning from the experts. Read on for a code good for $100 off registration.
The post Learn Cross-Screen Success at the Video Marketing Power Summit appeared first on Onlinev…

23rd Jan 2018 Posted in: News Comments Off

Buying time of TV or mobile alone isn’t enough anymore. Now, cross-screen campaigns need to reach those screens and more.
The post Cross-Screen Video Campaign Planning: Tips From Experts at CES appeared first on Onlinevideo.net – Online Video Marketin…

8th Jan 2018 Posted in: News Comments Off

60% own a connected TV device while 57 percent own a tablet. If video marketers want to reach their audience, they need to follow the views.
The post Connected TV Devices Now More Common Than Tablets: YuMe appeared first on Onlinevideo.net – Online Vi…

19th Oct 2017 Posted in: News Comments Off

After what feels like an eternity, Nielsen is finally measuring and selling Netflix ratings. Hulu and Amazon will follow. Is this the ratings transparency the industry has been waiting for?
The post Nielsen Offers Netflix Ratings, a True Online Video …

18th Oct 2017 Posted in: News Comments Off
Bryson Gordon, measurement

The entire video ecosystem is going to have to work together to solve today’s measurement and targeting obstacles. But not everyone is ready for change.

The post Today’s Measurement Challenges Are Bigger Than Any One Company appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

28th Sep 2017 Posted in: News Comments Off

There are a lot of premium over-the-top channels available to brands, and a lot of tools to measure a variety of data. The trick is focusing on results and not getting lost in the numbers.
The post Brand Safety Vs. Brand Suitability: The Challenge of …

15th Aug 2017 Posted in: News Comments Off
It's a Big Deal: Nielsen Counts YouTube, Facebook, Hulu Views

As multiplatform viewing has surged forward, reliable metrics have struggled to keep up. But a change at Nielsen means big gains for publishers and advertisers, alike.

The post It’s a Big Deal: Nielsen Counts YouTube, Facebook, Hulu Views appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

6th Apr 2017 Posted in: News Comments Off

The top streaming TV device wants to help marketers plan campaigns across traditional and online platforms, so it’s offering comparable Nielsen metrics.
The post In a World of Online Video Ad Uncertainty, Roku Offers Guarantees appeared first on Onlin…

20th Jul 2016 Posted in: News Comments Off
Nielsen Adds Viewability Provider Choice to Digital Ad Ratings

For online video advertisers, viewability isn’t a KPI—it’s the bedrock that all measurements are based on. Now, Nielsen helps them get the information they need.

The post Nielsen Adds Viewability Provider Choice to Digital Ad Ratings appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

20th Jan 2016 Posted in: News Comments Off

How can marketers increase the social network buzz that takes place during their programs? Expanded ratings from Nielsen show the relationship between promotional strategies and social network activity.
The post Nielsen Tracks Social Activity on Faceb…

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