20th Aug 2017 Posted in: News Comments Off

Advertisers are no longer locked into buying Newsfeed spots when they really only want in-stream placement on Facebook’s growing collection of long-form premium content.
The post Facebook Lures TV Advertisers With Option to Buy In-Stream Spots appeare…

15th Oct 2016 Posted in: News Comments Off

Succeeding on Facebook means succeeding in an audio-free environment. Marketers need to get creative and use other strategies to reach consumers.
The post Sounding Off: Tips For Amplifying Muted Autoplay Video Ads appeared first on – O…

15th Jul 2016 Posted in: News Comments Off

What does it take to get people to stop scrolling and pay attention? How can advertisers engage with viewers and begin a conversation? The newsfeed offers challenges and opportunities.
The post In Facebook Newsfeeds, Ads Need to Learn to Play a Starri…

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