Archive
5th Jan 2018 Posted in: News Comments Off

Video marketers are fully aware of the need to reach viewers on every device, and now they have a cross-platform measurement solution to chart campaign performance.
The post Cross-Platform Measurement Arrives From ComScore and Sling TV appeared first …

15th Dec 2017 Posted in: News Comments Off

Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.
The post 88% Will Increase Online Video Spending in 2018, Finds Wochit appeared first on On…

14th Dec 2017 Posted in: News Comments Off

Brands are discovering the value in using live video streams to communicate with customers, and the Brandlive Mobile app helps them go live from any location.
The post Brandlive Creates an App Just for Enterprise Live Video Streaming appeared first on…

14th Sep 2017 Posted in: News Comments Off
viewability

In only five minutes, any advertiser can use ComScore’s free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.

The post DMEXCO ’17: ComScore Offers Free Viewability Measurement, Again appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

1st Jun 2017 Posted in: News Comments Off
It's Official: The Next Version of Google Chrome Will Block Ads

Publishers have six months to clear all the poor ad experiences from their desktop and mobile sites, or risk having all their ads blocked for Chrome users.

The post It’s Official: The Next Version of Google Chrome Will Block Ads appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

23rd Mar 2017 Posted in: News Comments Off

Getting all the pieces of a multichannel marketing campaign operating at peek proficiency requires a strategic genius and a talented team.
The post 4 Rules for Getting Multichannel Marketing Right: Gartner appeared first on Onlinevideo.net – Online Vi…

5th Mar 2017 Posted in: News Comments Off

Some teens are more influential than others. Using eMarketer data, brands can craft YouTube campaigns that are more likely to be viewed by influencers.
The post Create a YouTube Strategy to Influence the Video Influencers appeared first on Onlinevideo…

1st Mar 2017 Posted in: News Comments Off

By bringing in video analytics, HubSpot’s marketers can learn how much of a video prospects viewed, then respond to them with tailored follow-up emails.
The post HubSpot Imports Brightcove Video Analytics Thanks to Partnership appeared first on Onlin…

13th Jan 2017 Posted in: News Comments Off

Brand advertisers can now target TiVo viewers and track views using a system that segments demographics using multiple data sources.
The post TiVo Audience Management Platform Sells Targeted Video Ads appeared first on Onlinevideo.net – Online Video M…

16th Sep 2016 Posted in: News Comments Off

The mobile and online video categories are growing fast, finds eMarketer. By 2019, mobile will make up one-third of total U.S. media ad spending.
The post Online Ad Spend Eclipsing TV By End of Year, Video Leads the Way appeared first on Onlinevideo.n…

23rd Aug 2016 Posted in: News Comments Off
Create a Video Site for Free—Yes, Free—With JW Showcase

No skills required and no money down: JW Player’s new offering lets anyone create video sites or video-heavy sections for their existing sites.

The post Create a Video Site for Free—Yes, Free—With JW Showcase appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th Aug 2016 Posted in: News Comments Off

Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.
The post Trigger Alert: Amobee Solution Posts Ads at Just the Rig…

1st Apr 2016 Posted in: News Comments Off

Is two seconds long enough to make an impression on potential customers? If the MRC’s preliminary guidelines stand, that’s when a mobile video ad will be considered viewable.
The post MRC Releases Guidelines for Mobile Ad Viewability Standards appeare…

28th Mar 2016 Posted in: News Comments Off

For $12, a team of SEO experts promises to teach video marketers everything they need to know about attracting viewers on YouTube and making money.
The post Online Video SEO Course Aims to Help Brands Crush YouTube appeared first on Onlinevideo.net – …

26th Jan 2016 Posted in: News Comments Off

After creating a simple programmatic buying solution for advertisers, it was only natural that AOL would do the same for publishers.
The post One by AOL Expands, Offers Unified, Modular Publisher Solution appeared first on Onlinevideo.net – Online Vi…

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