Thanks to a deal announced today between NBCUniversal and Adobe, media buyers can target digital viewers on their own.
The post NBCUniversal Partners With Adobe for Addressable Ad Sales appeared first on Onlinevideo.net – Online Video Marketing Strate…

Sites like YouTube and Facebook will do well in video ad sales through 2022, as advertisers look for premium, brand-safe FVOD content.
The post FVOD Will Become a Hot Growth Area for Video Advertising: Juniper appeared first on Onlinevideo.net – Onlin…

Video marketers are fully aware of the need to reach viewers on every device, and now they have a cross-platform measurement solution to chart campaign performance.
The post Cross-Platform Measurement Arrives From ComScore and Sling TV appeared first …

Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.
The post 88% Will Increase Online Video Spending in 2018, Finds Wochit appeared first on On…

Brands are discovering the value in using live video streams to communicate with customers, and the Brandlive Mobile app helps them go live from any location.
The post Brandlive Creates an App Just for Enterprise Live Video Streaming appeared first on…

In only five minutes, any advertiser can use ComScore’s free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.

The post DMEXCO ’17: ComScore Offers Free Viewability Measurement, Again appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

Publishers have six months to clear all the poor ad experiences from their desktop and mobile sites, or risk having all their ads blocked for Chrome users.

The post It’s Official: The Next Version of Google Chrome Will Block Ads appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

Getting all the pieces of a multichannel marketing campaign operating at peek proficiency requires a strategic genius and a talented team.
The post 4 Rules for Getting Multichannel Marketing Right: Gartner appeared first on Onlinevideo.net – Online Vi…

Some teens are more influential than others. Using eMarketer data, brands can craft YouTube campaigns that are more likely to be viewed by influencers.
The post Create a YouTube Strategy to Influence the Video Influencers appeared first on Onlinevideo…

By bringing in video analytics, HubSpot’s marketers can learn how much of a video prospects viewed, then respond to them with tailored follow-up emails.
The post HubSpot Imports Brightcove Video Analytics Thanks to Partnership appeared first on Onlin…

Brand advertisers can now target TiVo viewers and track views using a system that segments demographics using multiple data sources.
The post TiVo Audience Management Platform Sells Targeted Video Ads appeared first on Onlinevideo.net – Online Video M…

The mobile and online video categories are growing fast, finds eMarketer. By 2019, mobile will make up one-third of total U.S. media ad spending.
The post Online Ad Spend Eclipsing TV By End of Year, Video Leads the Way appeared first on Onlinevideo.n…

No skills required and no money down: JW Player’s new offering lets anyone create video sites or video-heavy sections for their existing sites.

The post Create a Video Site for Free—Yes, Free—With JW Showcase appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.
The post Trigger Alert: Amobee Solution Posts Ads at Just the Rig…

Is two seconds long enough to make an impression on potential customers? If the MRC’s preliminary guidelines stand, that’s when a mobile video ad will be considered viewable.
The post MRC Releases Guidelines for Mobile Ad Viewability Standards appeare…