Who created the data transparency crisis for video advertisers? The entire ecosystem did. NBCUniversal offers a blistering correction.

The post NBCUniversal Takes Aim at Walled Gardens: ‘We’re All Complicit’ appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

With the launch of CFlight, NBCU aims to give advertisers the cross-platform metric they’ve been demanding, while proving that content is more important than screen.
The post CFlight: Why NBCUniversal Debuted a Cross-Platform Ad Metric appeared first …

Thanks to a deal announced today between NBCUniversal and Adobe, media buyers can target digital viewers on their own.
The post NBCUniversal Partners With Adobe for Addressable Ad Sales appeared first on Onlinevideo.net – Online Video Marketing Strate…

Shots fired! Think online video is the best way to target prospective customers and engage viewers? The CEO of NBCUniversal says you’d be foolish to ignore TV.
The post NBCU Says Digital Is Important, But Only TV Makes Blockbusters appeared first on O…

Thinking about migrating your in-house video workflow to the cloud? You’re not alone. NBCU did so for the London Olympics and delivered quick results.The post What NBC Universal Learned About Moving to Cloud-Based Encoding appeared first on Onlinevideo…

Don’t overwhelm viewers with too many ads, or your viewers will find someplace else to watch video.