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12th Jun 2018 Posted in: News Comments Off
NBCUniversal

Who created the data transparency crisis for video advertisers? The entire ecosystem did. NBCUniversal offers a blistering correction.

The post NBCUniversal Takes Aim at Walled Gardens: ‘We’re All Complicit’ appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

9th Apr 2018 Posted in: News Comments Off

With the launch of CFlight, NBCU aims to give advertisers the cross-platform metric they’ve been demanding, while proving that content is more important than screen.
The post CFlight: Why NBCUniversal Debuted a Cross-Platform Ad Metric appeared first …

29th Mar 2018 Posted in: News Comments Off

Thanks to a deal announced today between NBCUniversal and Adobe, media buyers can target digital viewers on their own.
The post NBCUniversal Partners With Adobe for Addressable Ad Sales appeared first on Onlinevideo.net – Online Video Marketing Strate…

8th Jan 2016 Posted in: News Comments Off

Shots fired! Think online video is the best way to target prospective customers and engage viewers? The CEO of NBCUniversal says you’d be foolish to ignore TV.
The post NBCU Says Digital Is Important, But Only TV Makes Blockbusters appeared first on O…

29th Mar 2013 Posted in: News Comments Off

Thinking about migrating your in-house video workflow to the cloud? You’re not alone. NBCU did so for the London Olympics and delivered quick results.The post What NBC Universal Learned About Moving to Cloud-Based Encoding appeared first on Onlinevideo…

30th Oct 2012 Posted in: News Comments Off

Don’t overwhelm viewers with too many ads, or your viewers will find someplace else to watch video.

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