Can brand safety be ensured with measurements and calculations? The MRC introduces ‘adjacency’ to keep ads a safe distance from potentially harmful content.
The post MRC Takes on Brand Safety With Draft of Proposed Guidelines appeared first on Onlinev…

The MRC’s mobile video ad viewability guidelines are the same as its desktop video ad guidelines, and aren’t intended to show that an ad was viewed to completion.
The post MRC Releases Its Final Guidelines on Mobile Ad Viewability appeared first on On…

Is two seconds long enough to make an impression on potential customers? If the MRC’s preliminary guidelines stand, that’s when a mobile video ad will be considered viewable.
The post MRC Releases Guidelines for Mobile Ad Viewability Standards appeare…

There’s been a lot of attention paid to video ad viewability rates, but not a lot of action. A report from Viant finds that viewability is flat, but some sites offer far higher viewability rates than others.
The post Video Ad Viewability Rates Flat fo…

Despite strong industry attention to the topic, video ads aren’t making significant progress in becoming more viewable. In fact, the small gains are eroding.

The post Video Viewability Drops in Q3, Efforts Aren’t Making a Difference appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

The longer viewers spend with a video ad, the more receptive they are to both the brand and the ad’s message.

The post Teads to MRC: 2-Second Viewability Isn’t Enough to Build Brands! appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

Now that online advertisers have a viewability standard, it’s imperative to make sure all parties are measuring the results uniformly.
The post MRC Announces Results from Third Phase of Viewability Testing appeared first on Onlinevideo.net – Online Vi…

The proposed guidelines for when a mobile video or display ad is considered viewabile are here—and they should inspire feelings of deja vu.

The post Viewability Guidelines for Mobile Look Like Desktop Guidelines appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.
The post 2015 Will Be a Year of Transition for Ad Viewability, Says IAB appeared first on Onlinevideo.net – Online Video Strategies…