16th Jan 2019 Posted in: News Comments Off

With its no-engineering-needed ad insertion solution, Wurl provides a simple way to serve video ads on connected TV platforms.
The post Wurl Introduces AdSpring to Deliver Ads to Connected TV Viewers appeared first on – Online Video M…

2nd Oct 2017 Posted in: News Comments Off

Even among strong premium video ad completion rates, this stat stands out. And the rate for live video mid-rolls is nearly as strong.
The post Mid-Roll Video Ad Completion Nearly 100%, Finds FreeWheel Report appeared first on – Online …

7th Aug 2017 Posted in: News Comments Off

A downloadable guide explains how some publishers are making money from their online videos, and details how others can get in on the streaming video gravy train.
The post For Video Monetization, Publishers Look to YouTube and Facebook appeared first …

14th Jun 2017 Posted in: News Comments Off

As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.
The post 40% of Direct Premium Video Buys Come With a Guarantee: FreeWheel appeared f…

13th Apr 2017 Posted in: News Comments Off

Led by strong sports streaming, online video saw big increases in content and ad views last year. But publishers need to figure out the optimal ad load or risk alienating viewers.
The post Online Video Ad Views Grew by 24% in 2016, Says FreeWheel Repo…

15th Dec 2016 Posted in: News Comments Off

Ad views, video views, authentication, TVE: It’s all going up, up, up, finds the latest FreeWheel Video Monetization Report, and it shows no signs of stopping.
The post A Season of Growth: Ad Views Up 28% YOY, Video Views Up 37% appeared first on Onli…

5th Oct 2016 Posted in: News Comments Off

While advertisers regularly break the audience up by demographic categories, they rarely look at video consumption. But maybe it’s time they did.
The post Samplers, Catch-Ups, and Enthusiasts: Understanding the Audience appeared first on Onlinevideo.n…

17th Jun 2016 Posted in: News Comments Off

Whether the ad is short or long, or the content is live or on-demand, viewers almost always watch the full spot. It’s still important to match the ad type with the content, though.
The post Ad Completion Rates Are High Across the Board, Finds FreeWhee…

26th Aug 2015 Posted in: News Comments Off

The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.
The post Ads on Live Videos Drive the Market, Showing Impressive Growth appeared first on – Online V…

16th Aug 2014 Posted in: News Comments Off

Sports fans are increasingly looking online for live event coverage, and advertisers have noticed. Ad views for live sports are up 201%.
The post Where the Viewers Are, Where the Ads Are: FreeWheel Q2 ’14 Report appeared first on…

30th Oct 2012 Posted in: News Comments Off

Don’t overwhelm viewers with too many ads, or your viewers will find someplace else to watch video.

7th Oct 2012 Posted in: News Comments Off

To keep mobile viewers and advertisers happy, you need to stream to every platform. In a panel discussion, Viacom explained the steps it takes.

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