Archive
11th Feb 2019 Posted in: News Comments Off

Yes, brands can offer creative and memorable moments in just six seconds. A Verizon Media executive highlights short spots that succeed.
The post As Mobile Video Soars, So Do Six-Second Ads appeared first on Onlinevideo.net – Online Video Marketing St…

20th Dec 2018 Posted in: News Comments Off

Brands are spending less on linear TV and more on addressable video ads, but addressable isn’t yet making up the difference, says Warc.
The post Linear TV Is Still the Advertising King But its Days Are Numbered appeared first on Onlinevideo.net – Onli…

20th Dec 2018 Posted in: News Comments Off

How Americans watch TV has changed a lot in the past five years, with OTT and mobile devices now the hottest areas.
The post OTT Ad Views Show Huge Gains in the U.S., Finds FreeWheel appeared first on Onlinevideo.net – Online Video Marketing Strategi…

28th Sep 2018 Posted in: News Comments Off
ComScore Campaign Ratings

While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.

The post ComScore’s Campaign Ratings Now in Beta, Offer Cross-Screen View appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

25th Sep 2018 Posted in: News Comments Off

Rather than simply looking at the number of views a video campaign gets, consider measuring how many seconds those ads are on screen.
The post Video Ads Get 36% More Time in View Than Desktop Display Ads appeared first on Onlinevideo.net – Online Vide…

13th Sep 2018 Posted in: News Comments Off
YouTube Announces Vertical Video Ad Support

With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.

The post YouTube Announces Vertical Video Ad Support at DMEXCO ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

8th Jun 2018 Posted in: News Comments Off

Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.
The post Broadcast Viewability at 73%, Other Areas Lag Far Behind appeared …

25th Apr 2018 Posted in: News Comments Off
Mixpanel

Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.

The post Mixpanel Media & Entertainment Report Shows Where the Viewers Are appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

6th Apr 2018 Posted in: News Comments Off

Offering players a reward is a great way to incentivize them to complete mobile game video ads, but different age groups prefer different rewards.
The post Mobile Game Video Ads: Marketing Success Is All About the Rewards appeared first on Onlinevideo…

23rd Feb 2018 Posted in: News Comments Off

Not all screens are equal, research from Australia suggests. When viewers lean-in to view full-screen premium content, they pay greater attention.
The post Lean-In: Why Mobile Video Offers the Best Results for Ads appeared first on Onlinevideo.net – O…

14th Dec 2017 Posted in: News Comments Off

Brands are discovering the value in using live video streams to communicate with customers, and the Brandlive Mobile app helps them go live from any location.
The post Brandlive Creates an App Just for Enterprise Live Video Streaming appeared first on…

28th Nov 2017 Posted in: News Comments Off

An H1 2017 report shows digital ad spend is up in European countries, but nearly all of the area’s gains come from mobile and video ads.
The post Mobile and Video Leading European Online Ad Gains, Says Report appeared first on Onlinevideo.net – Online…

24th Oct 2017 Posted in: News Comments Off

When promoting a game to mobile app users, nothing beats the effectiveness of video. A report finds video networks doing especially well in mobile app rankings.
The post Video Advertisers Score Big in Mobile App Power Rankings appeared first on Online…

24th Aug 2017 Posted in: News Comments Off

Mobile apps are far more popular than the mobile web, and millennials spend a huge amount of time on their phones. A ComScore report provides a deep dive on mobile app activity.
The post Facebook, YouTube, FB Messenger the Most Used Mobile Apps appear…

23rd Aug 2017 Posted in: News Comments Off

Brands win when ads are fun, clickable, and surprising. AdColony’s Aurora HD Video format lead to significant gains for three mobile advertisers.
The post AdColony Sees Big Numbers for Aurora Interactive Mobile Video Ads appeared first on Onlinevideo…

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