Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.
The post How to Reach Millennials and Generation Z With Online Video appeared first on Onlinev…

Brands reaching out to young adults need an online video strategy. Millennials are more likely to engage with brands after watching a video.
The post Millennials Shop With Online Videos: 85% Purchase After Viewing appeared first on Onlinevideo.net – O…

Online video viewers will skip ads when they get the chance, but half pay more attention to ads they can skip than those they can’t.
The post 83% of Viewers Skip Online Video Ads When They Can, Says Deloitte appeared first on Onlinevideo.net – Online …

Study these differences in viewing patterns to learn how to reach desired demographics with Super Bowl ads. Remember, a lot of the viewing happens after game day.
The post Super Bowl Streamers: Who They Are and How to Reach Them appeared first on Onli…

Generation Z is most likely to skip video ads, but they get angry when the don’t have the option. Give them control and respect their decisions.
The post Get to Know Generation Z: They Like Humor and Hate Auto-Play appeared first on Onlinevideo.net – …

Online video ads are effective, especially if brands are going after younger shoppers. Here are a few other ways to break through to the millennial audience.
The post Young Adults More Likely to Make a Purchase After Viewing a Video appeared first on …

Be agile, be experimental, and be video-forward. Here’s what small and medium-sized businesses led by millennials are getting right.
The post 3 Marketing Lessons From Millennial-Owned Small Businesses appeared first on Onlinevideo.net – Online Video M…

When it comes to SMB marketing, much depends on the age of the marketer. Millennials are much more likely to use social platforms and online video, finds Magisto.
The post Millennial Marketers More Likely to Use Online Video, Says Report appeared firs…

Increased targeting can be a bad thing, leaving consumers feeling like they’re being stalked by marketers. Let the shoppers come to you, and provide interactive materials for them to explore when they get there.

The post Don’t Push: The Problem With Targeted Marketing to Millennials appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.

The post The Dos and Don’ts of Interactive Video Marketing appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

Something different is happening with this year’s Super Bowl, and Adobe thinks it’s a major pivot point: Many viewers will stream the game, and they’ll see the same ads as broadcast viewers.
The post The Super Bowl Goes Multiscreen: Ads Stream to Inte…

When publishers put video ads in front of programming or put too many ads within a show, many people—young viewers especially—will turn away.

The post Online Video Ads Drive Away Millennial Viewers, Says Limelight appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

He may not be a millennial, but Vice CEO Shane Smith knows how to communicate with them. The best choice is often the simplest.
The post Vice Advises Major Brands on How to Market to Millennials appeared first on Onlinevideo.net – Online Video Strateg…

Young adults would rather watch a video than read text, and they use those videos to inform every part of the purchase cycle.
The post 70% of Millennials Watch Videos When Shopping for Products Online appeared first on Onlinevideo.net – Online Video S…

Orlando is on a roll. In fact, Michael Kruklinkski, Head of Region Americas for Siemens Real Estate, likes what the city has to offer.

In the article “Downtown Ain’t Want It Used to Be” in September’s issue of Site Selection magazine, Siemens said th…