8th Aug 2018 Posted in: News Comments Off

Rethink personalization, keep it short, and try to get the music right. Instagram and Snapchat stories deliver video-loving younger demos.
The post Instagram and Snapchat Stories Key to Reaching Young Viewers appeared first on – Online…

25th Sep 2017 Posted in: News Comments Off
The Measurement Gap: Millennial Viewing Isn't Being Captured

The new lost generation is only lost to advertisers. Younger adults are shunning traditional TV for online streaming, and measurement hasn’t yet caught up.

The post The Measurement Gap: Millennial Viewing Isn’t Being Captured appeared first on – Online Video Marketing Strategies, News, and Tips.

24th Aug 2017 Posted in: News Comments Off

Mobile apps are far more popular than the mobile web, and millennials spend a huge amount of time on their phones. A ComScore report provides a deep dive on mobile app activity.
The post Facebook, YouTube, FB Messenger the Most Used Mobile Apps appear…

23rd May 2017 Posted in: News Comments Off

Young people would rather watch a video than read an article, and they enjoy viewing and sharing branded content. Just make it something that’s worth sharing.
The post 4 Out of 5 Generation Z Viewers Are Okay With Branded Video appeared first on Onlin…

15th Nov 2016 Posted in: News Comments Off

There are stark differences in how millennials use video marketing and how baby boomers approach it. Here are the four tenets young and creative video marketers live by.
The post TV Advertising Retires; Video Marketing Takes Over the Job appeared firs…

20th Sep 2016 Posted in: News Comments Off

How can publishers get young adults to pay for content when 24 percent don’t even realize they’re stealing? A report finds that publishers are leaving money on the table.
The post How Publishers and Advertisers Lose Out on Revenue: Report appeared fir…

12th May 2016 Posted in: News Comments Off

Young adult cord-cutters see ads shown with original online video as “more interesting” or “fun,” making this a valuable way to reach a challenging demographic.
The post Online Video Ads More Memorable Than TV Spots, Finds IAB Study appeared first on …

11th Apr 2016 Posted in: News Comments Off

Device and ad length matter when targeting younger or older adults. The IAB, Tremor, and Millward Brown studied 1,800 adults, testing their reactions to video ads.
The post 5 Important Lessons on Video Ad Length for Demographic Targeting appeared firs…

29th Oct 2015 Posted in: News Comments Off

The holidays are a crucial time for online video marketers. Tremor Video has fresh research on appealing to young adults when creating a campaign.
The post Aim for Millennials When Forming a Holiday Video Ad Strategy appeared first on …

7th May 2015 Posted in: News Comments Off

There are now 17 million 18- to 34-year-old cord-cutters and cord-nevers in the U.S. They don’t like cable, but they do like online video.
The post Online Video Is Key for Marketing to Young Adult Cord-Cutters appeared first on – Onlin…

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