The latest quarterly index from Ooyala shows mobile video pre-rolls showing impressive gains, while midrolls are big on connected TVs.
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Advertisers are experimenting with shorter pre-roll ad formats, but viewers still don’t like them. For high completions, go with mid-roll ads.
The post Mid-Roll CTV Completion Rates Dominate at 98%: Oolaya Report appeared first on Onlinevideo.net – On…

Pre-rolls are the big winner in a new report, and are seen as providing the best value exchange for free content, but mid-roll and outstream video ads have roles to play, as well.
The post When to Use Pre-Roll, Mid-Roll, and Outstream Video Ads: YuMe …

As young viewers especially watch more video on their smartphones and tablets, advertisers follow right behind. Mobile is dominant in most parts of the world.
The post Advertisers Flock to Pre-Roll Ads, Mobile Devices, Finds Ooyala appeared first on O…

It’s a win-win-win: With mid-rolls on Facebook, publishers will upload more premium content, advertisers will gain a new targeted video outlet, and Facebook will make a ton of money.

The post It’s a Branded Video Bonanza: Facebook Gets Video Mid-Rolls appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

Advertisers are signing up for mid-roll ads in greater numbers since viewers are more likely to watch the full ad, but there are still pitfalls to avoid.
The post Mid-Roll Ads Taking Share From Pre-Rolls, High Viewer Acceptance appeared first on Onlin…