Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.
The post Programmatic Buying Used by 75% of All Brands, Says MediaRadar appeared first on Onlinevideo.net – Online Video…

Looking to make a big impression with a splashy product branding campaign? Then save costs and skip addressable advertising.
The post Addressable Advertising: Viacom Explains How and When to Use It appeared first on Onlinevideo.net – Online Video Mark…

For marketers, using the right social platforms matters, but so does how they speak to their audience. It’s critical to nail both form and function in order to deliver a winning creative.

The post Today’s Biggest Video Marketing Challenge Is Form vs. Function appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

For marketers, using the right social platforms matters, but so does how they speak to their audience. It’s critical to nail both form and function in order to deliver a winning creative.

The post Today’s Biggest Video Marketing Challenge Is Form vs. Function appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

Microsoft’s audience survey tool, Microsoft Pulse, has learned a new trick. Now, marketers can use Microsoft Video Pulse to gather second-by-second responses to any recorded video.
The post Discover Microsoft Video Pulse, the New Way to Gather Feedbac…

By measuring which ads were the most likeable and earned the most attention, Ace Metrix calculates their ability to break through the clutter and get noticed.
The post The Top 10 Breakthrough Ads of Q1 2016: Microsoft Leads the Way appeared first on O…

While branded video advertising is the future of online video sales, things haven’t changed much since the first sponsored television soap opera.
The post Gawker and Microsoft Look at the Future of Branded Video appeared first on Onlinevideo.net – Onl…

A few laughs can really perk up an otherwise dry topic. Learn the dos and don’ts of successfully adding humor to both internal and external videos.The post Harness the Power of Humor in Corporate Videos appeared first on Onlinevideo.net – Online Video …

Do you keep your company’s streaming video workflow in-house or look to the cloud? Learn why cloud video delivery offers financial benefits and a lot more.The post How Cloud Video Delivery Can Help You Slash Costs appeared first on Onlinevideo.net – On…

Streaming video is useful internally for communications, training, and improving efficiency. Learn how Microsoft puts video to work.

By Katrina Diamond
Last week, ProductionHUB took off to the Windy City to take in Chicago’s 3rd Annual Techweek Conference & Expo. You may already have seen some of the real-time pics from the show floor and sessions via our social media channels…

If you’re the type of person who always seems to know everything about technology & gadgets before they even come out- then you should already know that CES is coming up quick! That’s the Consumer Electronics Show, where just about every g…