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27th Sep 2018 Posted in: News Comments Off

By connecting TV measurements and viewer behaviors, iSpot.tv has seen impressive growth. With this funding it hopes to grow even faster.
The post TV Ad Measurement Company iSpot.tv Takes $30M in Series C Funding appeared first on Onlinevideo.net – Onl…

15th Sep 2018 Posted in: News Comments Off

Unlike the TV ad ecosystem, OTT ad workflows are a mix of formats and standards. The Streaming Video Alliance pushes for clarity.
The post Streaming Video Alliance Issues Best Practices for Online Video Ads appeared first on Onlinevideo.net – Online …

12th Sep 2018 Posted in: News Comments Off

Thanks to a partnership between ListenFirst and Twitter, marketers can compare Twitter video performance against industry benchmarks.
The post ListenFirst Lets Marketers Measure Twitter Video Performance appeared first on Onlinevideo.net – Online Vid…

31st Aug 2018 Posted in: News Comments Off

There’s no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer’s mindset.
The post 3 Tips From Facebook on Matching Video Ads With Viewers appeared first on Onlinevideo.net – On…

19th Jul 2018 Posted in: News Comments Off

Some platforms say a view is 3 seconds long and some say it’s the entire video. With SimpleReach, marketers can measure however they like.
The post Measure All Video From One Dashboard: SimpleReach Makes it Simple appeared first on Onlinevideo.net – …

15th Aug 2017 Posted in: News Comments Off
It's a Big Deal: Nielsen Counts YouTube, Facebook, Hulu Views

As multiplatform viewing has surged forward, reliable metrics have struggled to keep up. But a change at Nielsen means big gains for publishers and advertisers, alike.

The post It’s a Big Deal: Nielsen Counts YouTube, Facebook, Hulu Views appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

22nd Jun 2017 Posted in: News Comments Off

Learn from the source! YouTube creates a multipart guide to getting the right attention, working with influencers, and benefiting from video metrics.
The post YouTube Creates a Playbook for Creative Advertising appeared first on Onlinevideo.net – Onli…

17th Jun 2017 Posted in: News Comments Off

Take a deep dive into sponsored video data: A comprehensive database of sponsored video metrics helps both brands and branded content producers.
The post Tubular Labs Wants to Help Brands Make a Deal in Sponsored Video appeared first on Onlinevideo.ne…

27th Apr 2017 Posted in: News Comments Off

Viewability isn’t something advertisers should need to chase after; it should be table stakes. ComScore’s move allows advertisers to focus on deeper metrics.
The post With Free Viewability Measurement, ComScore Sets the Baseline appeared first on Onli…

16th Nov 2016 Posted in: News Comments Off

A half-year benchmark report from Sizmek shows that video completion rates aren’t so far apart for rich media and in-stream video ads.
The post Interactive Video Provides 9X the Lift of Non-Interactive: Sizmek appeared first on Onlinevideo.net – Onli…

28th Oct 2016 Posted in: News Comments Off

It’s a step online video advertisers have been waiting for: With vCE now baked into the Roku OS, it’s easy to compare campaign performance across platforms.
The post Buy on OTT Boxes With Confidence: Roku Now Supports ComScore vCE appeared first on On…

11th Aug 2016 Posted in: News Comments Off

Publishers and marketers can now see exactly who’s watching their videos and when engagement spikes. Facebook offers tools for diving into on-demand, live, and 360-degree video performance.
The post Marketers Rejoice: Facebook Offers Video Metrics fo…

21st Jul 2016 Posted in: News Comments Off

Manage and distribute all your brand videos from one location. TwentyThree also lets you create video landing pages and manage live events.
The post TwentyThree Creates a Centralized Video Marketing Platform appeared first on Onlinevideo.net – Online…

20th Jul 2016 Posted in: News Comments Off
Nielsen Adds Viewability Provider Choice to Digital Ad Ratings

For online video advertisers, viewability isn’t a KPI—it’s the bedrock that all measurements are based on. Now, Nielsen helps them get the information they need.

The post Nielsen Adds Viewability Provider Choice to Digital Ad Ratings appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

27th May 2016 Posted in: News Comments Off

Publishers are investing in premium online video in hopes of luring TV ad dollars, but premium video by itself isn’t enough. Where is the audience development?
The post OgilvyOne Says Premium Online Video Is a Short-Term Strategy appeared first on Onl…

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