While marketers and advertisers demand transparency, one of the area’s biggest players is accused of a years-long cover up.
The post Marketers React With Anger to the Facebook Video Ad Lawsuit appeared first on Onlinevideo.net – Online Video Marketing…
A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.
The post The Instagram-YouTube Debate: Which Is Better for Brands? appeared first on Onlinevideo.net – Online Vi…
Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.
The post Programmatic Buying Used by 75% of All Brands, Says MediaRadar appeared first on Onlinevideo.net – Online Video…
If brands want to get their message across, they’d better be quick: The average Snapchat ad length is 8 seconds and some ads are only 5 seconds.
The post Snapchat Ad Length: The Average Video Ad Is 8 Seconds Long appeared first on Onlinevideo.net – On…
YouTube became a giant off the work of viral video creators, but its new monetization changes cut that group off and risk a creator backlash.
The post Backlash: YouTube Faces Partner Rage Over Monetization Changes appeared first on Onlinevideo.net – O…
The use of auto-play on video ads is common across media companies, although upcoming moves from Google and Apple promise to return control to the viewers.
The post Auto-Play Heyday: Over 60% of Publishers Auto-Play Most Video Ads appeared first on On…
YouTube faced a crisis when major advertisers pulled out following brand safety concerns. Since then, the site has made impressive gains in winning back the trust of the ad community.
The post Adpocalypse? What Adpocalypse? YouTube’s Ad Sales Bounce Back appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Brand safety concerns have advertisers and agencies saying sayonara to programmatic, but can this much-hyped ad market make a comeback?
The post Programmatic Is Down, Native Is Up: MediaRadar on Q1 Ad Trends appeared first on Onlinevideo.net – Online …
Going vertical requires money and tech commitments, which is why adoption has been slow so far. A handful of innovative publishers are moving forward.
The post Only 112 Publishers Offered Vertical Video Ads in Q1: MediaRadar appeared first on Onlinevi…
YouTube had a massive brand safety problem a few months ago and that led many advertisers to threaten to pull their ads. How many actually did? Not many.
The post Charting the Adpocalypse: 5% of Advertisers Left Google Preferred appeared first on Onli…
The end of skippable video ads is on the horizon, while publishers look to outstream ads to grow premium inventory. Here are three trends that will shape the future of online video advertising.
The post Don’t Skip This: 3 Video Trends Publishers Need to Know Now appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
A marketing study shows which verticals are investing the most in online video, and which video lengths are the clear favorites.
The post Brands Are Embracing Online Video Advertising, Notes MediaRadar appeared first on Onlinevideo.net – Online Video …
