While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.
The post ComScore’s Campaign Ratings Now in Beta, Offer Cross-Screen View appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
ComScore attempts to bridge the measurement gap with Campaign Ratings, which offers an unduplicated view of cross-screen viewers.
The post Campaign Ratings From ComScore Offer Cross-Platform Measurement appeared first on Onlinevideo.net – Online Video…
Some platforms say a view is 3 seconds long and some say it’s the entire video. With SimpleReach, marketers can measure however they like.
The post Measure All Video From One Dashboard: SimpleReach Makes it Simple appeared first on Onlinevideo.net – …
While standardization will allow marketers to make buys across linear and CTV in unified campaigns, getting there means getting many players working together.
The post Standardization Will Drive CTV Ads, But We’re Not There Yet appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Who created the data transparency crisis for video advertisers? The entire ecosystem did. NBCUniversal offers a blistering correction.
The post NBCUniversal Takes Aim at Walled Gardens: ‘We’re All Complicit’ appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
While views are surging, measurement, digital ad insertion, and programmatic sales present challenges for video advertising in Europe. Sound familiar?
The post Video Advertising in Europe: Challenges for 2018 and Beyond appeared first on Onlinevideo….
Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.
The post Walled Gardens Will Grow in 2018, Predicts Kantar Millward Brown appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
After what feels like an eternity, Nielsen is finally measuring and selling Netflix ratings. Hulu and Amazon will follow. Is this the ratings transparency the industry has been waiting for?
The post Nielsen Offers Netflix Ratings, a True Online Video …
The entire video ecosystem is going to have to work together to solve today’s measurement and targeting obstacles. But not everyone is ready for change.
The post Today’s Measurement Challenges Are Bigger Than Any One Company appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
With so many distribution methods and even more viewing platforms, getting video viewer data is a chore. Wicket Labs pulls it all together.
The post Wicket Labs Scorecards Measure and Predict Video Customers appeared first on Onlinevideo.net – Online…
TV alone won’t do the job, and neither will OTT alone. To gain the greatest reach of a desired audience, marketers need to take a combined approach.
The post Advertisers: Lead With TV, Fill-In With Online, Advises Adobe appeared first on Onlinevideo.n…
Yes, viewability is important, but it’s table stakes. Rather than seeing viewability as a metric to watch, recognize it for what it is: The starting point.
The post Viewability Is the Tip of the Iceberg: Get the Whole Picture appeared first on Onlinev…
…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.
The post The 3 Big Concerns Advertisers Have with Over-the-Top Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
The future of video marketing isn’t TV or digital: It’s TV and digital. Combining the two delivers rewards beyond what either one can provide alone, but first marketers need a better way to measure results.
The post ARF Panelists Address Problems of C…
It’s a step online video advertisers have been waiting for: With vCE now baked into the Roku OS, it’s easy to compare campaign performance across platforms.
The post Buy on OTT Boxes With Confidence: Roku Now Supports ComScore vCE appeared first on On…
