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15th Jan 2018 Posted in: News Comments Off
Video Marketing Power Summit

So much great content in one amazing day! The first-ever Video Marketing Power Summit is coming soon. Read on to learn why video marketing experts can’t afford to miss this one.

The post Video Marketing Power Summit: Hitting New York City This May appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

8th Jan 2018 Posted in: News Comments Off

60% own a connected TV device while 57 percent own a tablet. If video marketers want to reach their audience, they need to follow the views.
The post Connected TV Devices Now More Common Than Tablets: YuMe appeared first on Onlinevideo.net – Online Vi…

4th Jan 2018 Posted in: News Comments Off

Marketers are convinced they need to reach viewers on both linear and digital video platforms. So why are so few actually running cross-screen campaigns?
The post 60% of Media Buyers Believe Cross-Screen Campaigns More Effective appeared first on Onli…

3rd Jan 2018 Posted in: News Comments Off

The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.
The post Data, Targeting, Privacy to Dominate 2018 Digital Ad Discussions appeared first o…

30th Dec 2017 Posted in: News Comments Off

When app marketers want to push their products, they overwhelmingly find video ads are the most effective. An app install survey spells out the strategies they rely on.
The post App Install Survey Shows Video Ads Work Better Than TV Spots appeared fir…

18th Dec 2017 Posted in: News Comments Off

The major online video platforms introduced innovative features in 2017 designed to attract both viewers and advertisers. Join us in recapping the highlights.
The post Recapping the Biggest Moves in Online Video Marketing in 2017 appeared first on Onl…

16th Dec 2017 Posted in: News Comments Off

We gathered exclusive predictions from 18 video advertising insiders to find out what the year ahead will bring. Expect massive changes, mostly for the better.
The post Predictions for Online Video Marketing in 2018: The Experts Speak appeared first o…

14th Dec 2017 Posted in: News Comments Off

The largest online video conference in North America now has a video advertising and marketing track, and it’s being run by OnlineVideo.net.
The post OnlineVideo.net Now Part of the Streaming Media East Conference appeared first on Onlinevideo.net – O…

11th Dec 2017 Posted in: News Comments Off
connected TV

The time is right for connected TV buys, explains Innovid. Tired of viewability hassles and brand-unsafe programmatic buys? Try big screen OTT.

The post Connected TV Ads Have Scale: Here’s Why Marketers Should Care appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

9th Dec 2017 Posted in: News Comments Off

Thanks to recent moves by Amazon, influencer video now has a home on the shopping platform. Here’s how marketers can take advantage for giant sales.
The post Amazon Combines Influencers and Video for a Major Marketing Win appeared first on Onlinevideo…

5th Dec 2017 Posted in: News Comments Off

But can it do it? 2017 has been one crisis after another for the net’s largest video destination. Will an army of mods do the trick?
The post 10,000 Mods: YouTube Tries Even Harder to Satisfy Advertisers appeared first on Onlinevideo.net – Online Vide…

29th Nov 2017 Posted in: News Comments Off

Music site Genius pleased fans and brands alike with a series of interviews with rap legends. Here’s how it created buzz-worthy events that brands wanted to be part of.
The post How Genius Created Brand-Sponsored Live Video Events for Fans appeared fi…

27th Nov 2017 Posted in: News Comments Off

Another scandal, another advertiser pullout. Will video brand advertisers give YouTube a third chance? Is the site simply too powerful to ignore?
The post YouTube Faces Advertiser Pullout From New Brand Safety Concerns appeared first on Onlinevideo.ne…

17th Nov 2017 Posted in: News Comments Off
Augmented Reality Is the Future of Video Marketing—Here’s Why

AR experiences are customizable and highly sharable. Find out why marketers are more bullish on augmented reality than virtual reality, and learn how to get started.

The post Augmented Reality Is the Future of Video Marketing—Here’s Why appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th Nov 2017 Posted in: News Comments Off

There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.
The post Brand Safety Concerns Caused Massive Shifts in 2017, Says Teads app…

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