Archive
12th Jul 2018 Posted in: News Comments Off

Three retailing helpers such as Instagram collections and the Facebook Video Creation Kit let brands plan for big end-of-year promotions.
The post Facebook Video Creation Kit Helps Brands Prepare for the Holidays appeared first on Onlinevideo.net – O…

6th Jul 2018 Posted in: News Comments Off

WowWee had the breakout toy of the year in 2017, and it owes much of its success to a perfectly executed YouTube influencer campaign.
The post How to Do YouTube Influencer Video Marketing the Right Way appeared first on Onlinevideo.net – Online Video…

5th Jul 2018 Posted in: News Comments Off
Video Marketing Silos

When agencies organize their teams into video marketing silos, they ignore how today’s cross-screen, connected consumers get their information.

The post Video Marketing Silos Need to Be Reorganized for Today’s Viewers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

2nd Jul 2018 Posted in: News Comments Off
video marketing by the numbers

Does your brand post interactive online videos? Well, 29 percent of video marketing pros do. Wibbitz provides a snapshot on the industry.

The post Video Marketing By the Numbers: Who’s Making Videos and Why? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

28th Jun 2018 Posted in: News Comments Off

Invisalign has been active in influencer marketing for years, working with some of the biggest names online, and even it finds it hard to let go of control. Read on for our exclusive interview with Invisalign’s senior director of consumer marketing.
T…

21st Jun 2018 Posted in: News Comments Off

And is the brand-creator marriage even a marriage? A VidCon panel wonders if video marketers and content creators are merely shacking up.
The post Is the Brand-Creator Marriage Working? Notes From VidCon 2018 appeared first on Onlinevideo.net – Online…

21st Jun 2018 Posted in: News Comments Off

While the beginnings of influencer marketing were about popularity and spreading the word, influencer marketing 2.0 goes deeper.
The post Welcome to Influencer Marketing 2.0: Notes from VidCon 2018 appeared first on Onlinevideo.net – Online Video Mark…

19th Jun 2018 Posted in: News Comments Off

They don’t get their popularity for nothing: Tubular Labs’ study of video influencers shows they post a majority of top videos and get a majority of views.
The post Video Influencers Get 84% of YouTube Views, 56% of Facebook Views appeared first on O…

15th Jun 2018 Posted in: News Comments Off

A complicated ad-buying system has let bad actors hide and video ad fraud flourish. But TAG’s verification and certification programs are bringing relief.
The post Video Ad Fraud Down 84% Thanks to TAG Multi-Part Certification appeared first on Onlin…

14th Jun 2018 Posted in: News Comments Off

People tap through so quickly that getting attention Instagram Stories is a challenge but it can be done. Here are 5 best practices.
The post Instagram Stories: 5 Tips From Facebook on How Brands Can Succeed appeared first on Onlinevideo.net – Online…

11th Jun 2018 Posted in: News Comments Off

Companies using video now average one new video per day. Demo, product, and explainer videos are the most popular types in email marketing.
The post 46% of Businesses Use Videos in Email Marketing, Up 10% appeared first on Onlinevideo.net – Online Vi…

5th Jun 2018 Posted in: News Comments Off

Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.
The post Influencer Marketing Delivers $12.21 Earned for Every $1 Spent appeared first on Onlinevideo.ne…

4th Jun 2018 Posted in: News Comments Off

Brands now have the opportunity to restore trust with consumers by being open about their data use. It’s one of the lessons of GDPR.
The post Lessons of GDPR: Transparency Is Critical for Consumers appeared first on Onlinevideo.net – Online Video Mar…

17th May 2018 Posted in: News Comments Off

Tight budgets are no problem. These 5 free online resources will help marketing teams work better together, create impressive videos, and attract more views.
The post 5 Free Online Resources for Video Marketing Teams and Creators appeared first on On…

14th May 2018 Posted in: News Comments Off

Raised online, today’s young people are savvy about marketing, and want to support companies that support their values.
The post Gen Z: 5 Tips for Appealing to Young and Engaged Consumers appeared first on Onlinevideo.net – Online Video Marketing Str…

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