Archive
1st Nov 2018 Posted in: News Comments Off

As marketers gain a wealth of granular data from advanced TV attribution, they should use it to drive results while campaigns are still running.
The post Advanced TV Attribution: Three Ways it Helps Drive Sales appeared first on Onlinevideo.net – Onli…

29th Oct 2018 Posted in: News Comments Off

Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.
The post Advanced TV Attribution: A Free Downloadable Guide Explains It appeared first on Onlinevideo.ne…

13th Oct 2018 Posted in: News Comments Off

It creates a TV-like experience and fools the ad-blockers. Here’s why SSAI is the most important technology around for online video advertising.
The post SSAI: What Marketers Need to Know About Server-Side Ad Insertion appeared first on Onlinevideo.ne…

5th Oct 2018 Posted in: News Comments Off

A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.
The post The Instagram-YouTube Debate: Which Is Better for Brands? appeared first on Onlinevideo.net – Online Vi…

3rd Oct 2018 Posted in: News Comments Off

Thanks to the rise of streaming services available on a variety of screens, advertisers can personalize their messages like never before.
The post Streaming Services Offer New Opportunities for Advertisers appeared first on Onlinevideo.net – Online Vi…

28th Sep 2018 Posted in: News Comments Off
ComScore Campaign Ratings

While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.

The post ComScore’s Campaign Ratings Now in Beta, Offer Cross-Screen View appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

23rd Sep 2018 Posted in: News Comments Off

The combination of reach, targeting, and attribution create a marketing trifecta. Viewers, publishers, and marketers are all looking to the new living room.
The post Welcome to the New Living Room: 57% of Video Ads Now Play on TVs appeared first on On…

21st Sep 2018 Posted in: News Comments Off

With TotalTV for Advertisers’ ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.
The post Dataxu Releases TotalTV for Advertisers, for Multi-Screen Reach appeared first on Onlinevideo…

18th Sep 2018 Posted in: News Comments Off
Addressable TV

The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.

The post Addressable TV Hits a Turning Point: Notes From DMEXCO ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

17th Sep 2018 Posted in: News Comments Off

So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.
The post Multi-Platform Marketing: Does the Concept or Channel Come First? appeared first on Onlinevideo.net – Online Video…

12th Sep 2018 Posted in: News Comments Off

Thanks to a partnership between ListenFirst and Twitter, marketers can compare Twitter video performance against industry benchmarks.
The post ListenFirst Lets Marketers Measure Twitter Video Performance appeared first on Onlinevideo.net – Online Vid…

9th Sep 2018 Posted in: News Comments Off

When working with influencers, combine entertainment and information to keep them on message. Read on for other influencer marketing secrets.
The post Influencer Marketing Secrets: How to Keep the Talent On-Message appeared first on Onlinevideo.net – …

31st Aug 2018 Posted in: News Comments Off

There’s no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer’s mindset.
The post 3 Tips From Facebook on Matching Video Ads With Viewers appeared first on Onlinevideo.net – On…

30th Aug 2018 Posted in: News Comments Off

Moving outside of New York City for the first time, NewFronts West will invest a new creative energy to the union of brands and publishers.
The post NewFronts West to Include Los Angeles Times, Ellen Digital, More appeared first on Onlinevideo.net – O…

14th Aug 2018 Posted in: News Comments Off

Ilos Videos is now VidGrid, and that new name represents a new mission to bring simple video communication to marketing, sales, and more.
The post VidGrid Brings Interactive Videos to All Parts of the Enterprise appeared first on Onlinevideo.net – Onl…

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