Archive
23rd Apr 2018 Posted in: News Comments Off

The essential video marketing conference lets attendees learn cross-screen planning from the experts. Read on for a code good for $100 off registration.
The post Learn Cross-Screen Success at the Video Marketing Power Summit appeared first on Onlinev…

20th Apr 2018 Posted in: News Comments Off

Today’s viewers don’t want another slick sales pitch or celebrity endorsement. They want products they feel good about buying. Storytelling lets brands connect in a meaningful way.
The post Why Brands Should Focus on Storytelling With Online Video app…

18th Apr 2018 Posted in: News Comments Off

Over half of today’s businesses spend money on content marketing, with many taking a multi-platform approach. Video proves most popular way to reach consumers.
The post Video Proves Most Popular for Multi-Platform Marketing Strategies appeared first …

17th Apr 2018 Posted in: News Comments Off
Facebook Prime Time

Online video is a great way to bolster a TV buy, but brands need to know what to expect. On Facebook, prime time is anytime—just don’t expect mobile to act like TV.

The post Facebook Prime Time Is Anytime, Says the Social Network appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

9th Apr 2018 Posted in: News Comments Off

With the launch of CFlight, NBCU aims to give advertisers the cross-platform metric they’ve been demanding, while proving that content is more important than screen.
The post CFlight: Why NBCUniversal Debuted a Cross-Platform Ad Metric appeared first …

3rd Apr 2018 Posted in: News Comments Off
Video Marketing Power Summit

Are you registered for the Video Marketing Power Summit? It’s the biggest video marketing conference New York City has seen, and the speaker lineup is off-the-chart.

The post Video Marketing Power Summit ’18: The Speaker Lineup Is Set appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

29th Mar 2018 Posted in: News Comments Off

Viewers are watching just as much television, but doing it on a variety of platforms. Measuring digital TV views can be a challenge.
The post Digital TV and Traditional TV Viewers: Plan a Marketing Campaign appeared first on Onlinevideo.net – Online V…

28th Mar 2018 Posted in: News Comments Off

Template-driven ads and a focus on ROI and direct response are crowding out ad creativity. Consumers are turning away.
The post Ad Creativity Is Suffering, and Too Much Data Is the Reason appeared first on Onlinevideo.net – Online Video Marketing Stra…

27th Mar 2018 Posted in: News Comments Off

After a year of alarm about the lack of transparency in the online advertising ecosystem, a roadmap has started to emerge.
The post 3 Steps for Guaranteeing Transparency: Adobe Shows the Way appeared first on Onlinevideo.net – Online Video Marketing S…

20th Mar 2018 Posted in: News Comments Off
fraud and Measurement

The issue has been in the news, but hasn’t been solved. Marketers are stressed about fraud. And measurement remains a barrier to effective online planning.

The post Fraud and Measurement Top List of Video Marketers’ Concerns appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th Mar 2018 Posted in: News Comments Off

While views are surging, measurement, digital ad insertion, and programmatic sales present challenges for video advertising in Europe. Sound familiar?
The post Video Advertising in Europe: Challenges for 2018 and Beyond appeared first on Onlinevideo….

15th Mar 2018 Posted in: News Comments Off
Video Ad Fraud Rate

It takes a village—or, in this case, all parts of the video ecosystem—but we’re seeing real improvement in the video ad fraud rate.

The post Video Ad Fraud Rate on the Decline: Down an Average of 31% appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Mar 2018 Posted in: News Comments Off

Brand marketers make a crucial mistake when they don’t personalize for each online platform. Facebook dominates, but marketers need to use the right creative.
The post Facebook Dominates for Video Marketing, Followed by YouTube appeared first on Onlin…

28th Feb 2018 Posted in: News Comments Off
360° Videos Score 46% Better Completion Rates Than Regular Videos

Using an ad offering a 360° VR experience, the marketing team behind 50 Shades Darker got a 10x uplift compared to a control ad.

The post 360° Videos Score 46% Better Completion Rates Than Regular Videos appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

22nd Feb 2018 Posted in: News Comments Off

A free two-page guide helps educate both buyers and sellers on advanced TV targeting, giving definitions, stats, and best practices.
The post IAB Names Best Practices for Audience-Based Advanced TV Targeting appeared first on Onlinevideo.net – Online …

Client Log In
Send us a file