Archive
23rd Sep 2018 Posted in: News Comments Off

The combination of reach, targeting, and attribution create a marketing trifecta. Viewers, publishers, and marketers are all looking to the new living room.
The post Welcome to the New Living Room: 57% of Video Ads Now Play on TVs appeared first on On…

21st Sep 2018 Posted in: News Comments Off

With TotalTV for Advertisers’ ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.
The post Dataxu Releases TotalTV for Advertisers, for Multi-Screen Reach appeared first on Onlinevideo…

18th Sep 2018 Posted in: News Comments Off
Addressable TV

The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.

The post Addressable TV Hits a Turning Point: Notes From DMEXCO ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

17th Sep 2018 Posted in: News Comments Off

So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.
The post Multi-Platform Marketing: Does the Concept or Channel Come First? appeared first on Onlinevideo.net – Online Video…

12th Sep 2018 Posted in: News Comments Off

Thanks to a partnership between ListenFirst and Twitter, marketers can compare Twitter video performance against industry benchmarks.
The post ListenFirst Lets Marketers Measure Twitter Video Performance appeared first on Onlinevideo.net – Online Vid…

9th Sep 2018 Posted in: News Comments Off

When working with influencers, combine entertainment and information to keep them on message. Read on for other influencer marketing secrets.
The post Influencer Marketing Secrets: How to Keep the Talent On-Message appeared first on Onlinevideo.net – …

31st Aug 2018 Posted in: News Comments Off

There’s no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer’s mindset.
The post 3 Tips From Facebook on Matching Video Ads With Viewers appeared first on Onlinevideo.net – On…

30th Aug 2018 Posted in: News Comments Off

Moving outside of New York City for the first time, NewFronts West will invest a new creative energy to the union of brands and publishers.
The post NewFronts West to Include Los Angeles Times, Ellen Digital, More appeared first on Onlinevideo.net – O…

14th Aug 2018 Posted in: News Comments Off

Ilos Videos is now VidGrid, and that new name represents a new mission to bring simple video communication to marketing, sales, and more.
The post VidGrid Brings Interactive Videos to All Parts of the Enterprise appeared first on Onlinevideo.net – Onl…

9th Aug 2018 Posted in: News Comments Off

After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.
The post Facebook Now Beats YouTube for Video Viewing, Relevant Ads appeared first on Onlinevideo.net – Online Video Marketing Str…

8th Aug 2018 Posted in: News Comments Off

Rethink personalization, keep it short, and try to get the music right. Instagram and Snapchat stories deliver video-loving younger demos.
The post Instagram and Snapchat Stories Key to Reaching Young Viewers appeared first on Onlinevideo.net – Online…

3rd Aug 2018 Posted in: News Comments Off

Sure, VR/AR/360 production would be fun to integrate in a marketing campaign, but it’s too costly, right? Actually, it doesn’t have to be.
The post VR/AR/360 Production: Making the Case Inside an Organization appeared first on Onlinevideo.net – Onlin…

12th Jul 2018 Posted in: News Comments Off

Three retailing helpers such as Instagram collections and the Facebook Video Creation Kit let brands plan for big end-of-year promotions.
The post Facebook Video Creation Kit Helps Brands Prepare for the Holidays appeared first on Onlinevideo.net – O…

6th Jul 2018 Posted in: News Comments Off

WowWee had the breakout toy of the year in 2017, and it owes much of its success to a perfectly executed YouTube influencer campaign.
The post How to Do YouTube Influencer Video Marketing the Right Way appeared first on Onlinevideo.net – Online Video…

5th Jul 2018 Posted in: News Comments Off
Video Marketing Silos

When agencies organize their teams into video marketing silos, they ignore how today’s cross-screen, connected consumers get their information.

The post Video Marketing Silos Need to Be Reorganized for Today’s Viewers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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