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11th Sep 2018 Posted in: News Comments Off

How do streaming audio or video ads lead to improved brand metrics? Nielsen Brand Effect promises cross-platform metrics, and it now works with Spotify.
The post Nielsen and Spotify Expand Partnership With Nielsen Brand Effect appeared first on Online…

17th Aug 2018 Posted in: News Comments Off

IGTV is the newest social platform around and it took off from day one. Learn what it is, how it’s different, and how brands can use it to connect with followers.
The post IGTV: A Guide to Brand Video Success for Publishers and Agencies appeared first…

23rd Jul 2018 Posted in: News Comments Off

TV is no longer the best way to reach all viewers. Agencies cast their votes with ever-increasing ad budgets for original digital video.
The post Original Digital Video Ad Budgets Show a 68% Increase: IAB appeared first on Onlinevideo.net – Online Vi…

19th Jul 2018 Posted in: News Comments Off

Digital marketers spend a lot of money on demographic data, but they’re not happy with the results. A report says accuracy is marketers’ biggest concern.
The post Accuracy Most Important for Marketers Purchasing Demo Data appeared first on Onlinevideo…

13th Jan 2018 Posted in: News Comments Off

One more crisis for YouTube means more moderation for videos in its Google Preferred tier. As before, look for YouTube to turn a crisis into a buying opportunity.
The post Google Preferred Adds 10,000 Human Moderators to Vet YouTube Vids appeared firs…

7th Sep 2017 Posted in: News Comments Off

The podcast medium is all about personal stories, so for brands trying to tell their own stories and connect with consumers it’s a dream come true.
The post Marketers Discover the Power of Personal Stories at Podcast Upfront appeared first on Onlinevi…

7th Jun 2017 Posted in: News Comments Off

What do video-loving consumers want from brands? Text on the screen is a plus, since many watch videos on-the-sly at work. An Animoto survey reveals where are how people are watching.
The post Consumers Watch Most Brand Video on Facebook, Instagram, S…

24th May 2017 Posted in: News Comments Off

Marketers, put down your guns and pick up your shovels! The time for hunting consumers is over. Today, brands need to dig up data about their best audiences.
The post Brands Should Be Farmers, Not Hunters in Next-Phase Marketing appeared first on Onli…

6th Apr 2017 Posted in: News Comments Off

The top streaming TV device wants to help marketers plan campaigns across traditional and online platforms, so it’s offering comparable Nielsen metrics.
The post In a World of Online Video Ad Uncertainty, Roku Offers Guarantees appeared first on Onlin…

15th Nov 2016 Posted in: News Comments Off

There are stark differences in how millennials use video marketing and how baby boomers approach it. Here are the four tenets young and creative video marketers live by.
The post TV Advertising Retires; Video Marketing Takes Over the Job appeared firs…

3rd Aug 2016 Posted in: News Comments Off

Marketers are bringing their video campaigns to social platforms, with Facebook leading the way. A report sees strong interest in Facebook Live, as well as rising ad budgets.
The post Social Platforms More Important Than YouTube for Video Campaigns ap…

15th Jul 2016 Posted in: News Comments Off

What does it take to get people to stop scrolling and pay attention? How can advertisers engage with viewers and begin a conversation? The newsfeed offers challenges and opportunities.
The post In Facebook Newsfeeds, Ads Need to Learn to Play a Starri…

20th Feb 2015 Posted in: News Comments Off

Rather than seeing TV and online video as enemies, see them as partners. A report that surveys top brand CMOs offers a plan for using both together.
The post Solution Guide Helps CMOs Find Balance Between TV and Digital appeared first on Onlinevideo.n…

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