Yes, viewers notice when brands advertise on unsafe content—and they hold the brands responsible. A study proves that brand safety matters.

The post Brand Safety Matters: Study Shows the Costs of Poor Placement appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

It’s early days for 360° video ads, but the future looks promising. But before brands can succeed, here are a few things they need to know.

The post 360° Video Ads Boost Purchase Intent on Mobile and Desktop appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

Sales are surging for mobile video especially, but Magna says paid services are a concern: People are increasingly willing to pay to avoid ads.
The post Forecast Shows Video Digital Video Sales Growing by 29% in 2018 appeared first on Onlinevideo.net …