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13th Nov 2018 Posted in: News Comments Off

Video streaming service Socialive debuts a new offering letting brands stream live video to their own sites, as well as their social channels.
The post Socialive Studio Brings Live Video to Owned and Operated Sites appeared first on Onlinevideo.net -…

20th Sep 2018 Posted in: News Comments Off

Three expert vendors offer pro tips on delivering addressable advertising for massive live events. To avoid bottlenecks, skip just-in-time placement and work in advance.
The post Scaling Addressable Advertising: Tips From Akamai, SpotX, Yospace appear…

2nd Aug 2018 Posted in: News Comments Off

Looking at concurrent views for the recent World Cup, Conviva says advertisers need to pay attention to live online sports and appointment TV.
The post Live Online Sports Is a Great Fit for Advertisers, Finds Conviva appeared first on Onlinevideo.net …

19th Jun 2018 Posted in: News Comments Off

Consumers are fine with ad-supported live video online. Forget the myth of unreachable viewers, says IAB. Streamers are still open to ads.
The post Ad-Supported Live Video Favored by 52% Finds an IAB Report appeared first on Onlinevideo.net – Online …

26th Apr 2018 Posted in: News Comments Off

Thanks to an emphasis on live video, professional sports, and viewer targeting, video ad sales and ad engagements are up at Twitter.
The post Twitter Grows Video Revenue With New Formats, Stronger Engagement appeared first on Onlinevideo.net – Online…

14th Dec 2017 Posted in: News Comments Off

Brands are discovering the value in using live video streams to communicate with customers, and the Brandlive Mobile app helps them go live from any location.
The post Brandlive Creates an App Just for Enterprise Live Video Streaming appeared first on…

22nd Aug 2017 Posted in: News Comments Off
To Reach Esports Fans, Brands Need to Tell the Players' Stories

As esports grow they become less about the actual games and more about the players playing them. Brands can get involved by helping fans engage with their favorite gamers.

The post To Reach Esports Fans, Brands Need to Tell the Players’ Stories appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Jul 2017 Posted in: News Comments Off
Don't Be Afraid to Go Long: Long Brand Videos Get High Engagement

While viewers tune away quickly on video sharing and social media sites, they’re much more likely to watch long-form content on a brand-owned property.

The post Don’t Be Afraid to Go Long: Long Brand Videos Get High Engagement appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Apr 2017 Posted in: News Comments Off

The live streaming platform just for brands takes the wraps off a new version. Brands will benefit from an improved dashboard, richer analytics, and the ability to simulcast to social platforms.
The post Brandlive Makes Live Video Easier to Create, Pr…

27th Jan 2017 Posted in: News Comments Off

The people at Chatbooks decided they were simply going to have a lot of fun with Instagram’s new live video feature, and that made all the difference.
The post 5 Tips for Getting Massive Viewing Numbers on Instagram Live appeared first on Onlinevideo….

25th Oct 2016 Posted in: News Comments Off
Snapchat and Live Nation Find a Perfect Pairing With Live Stories

By harnessing the enthusiasm of its audience, Snapchat has created an irresistible feature—and an ideal fit for brands.

The post Snapchat and Live Nation Find a Perfect Pairing With Live Stories appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

2nd Oct 2016 Posted in: News Comments Off

Your brand can benefit from creating live video events, but they need to be the right events streamed over the right platforms to targeted viewers. Here are five important topics to consider.
The post 5 Practical Tips for Creating Live Streaming Video…

23rd Sep 2016 Posted in: News Comments Off
Millennials Are Tuning Into Live Online Video—and Live Video Ads

Live video builds excitement and engagement, and that turns into a halo effect for brands. Yahoo releases a study on live online video ads just in time for Advertising Week.

The post Millennials Are Tuning Into Live Online Video—and Live Video Ads appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

21st Jul 2016 Posted in: News Comments Off

Manage and distribute all your brand videos from one location. TwentyThree also lets you create video landing pages and manage live events.
The post TwentyThree Creates a Centralized Video Marketing Platform appeared first on Onlinevideo.net – Online…

23rd Jun 2016 Posted in: News Comments Off

It’s a scary world, but live video is a great way to connect with fans. Do live video the right way by following these expert suggestions.
The post 5 Ways Marketers Can Best Leverage Live Online Video: VidCon appeared first on Onlinevideo.net – Online…

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