Archive
6th Dec 2018 Posted in: News Comments Off
Embrace Experimentation

Not deeply invested in addressable ads? Don’t worry, the area is just starting out. The thing to do is embrace experimentation and learn what works.

The post Embrace Experimentation During Addressable TV’s Early Days appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

3rd Oct 2018 Posted in: News Comments Off

Thanks to the rise of streaming services available on a variety of screens, advertisers can personalize their messages like never before.
The post Streaming Services Offer New Opportunities for Advertisers appeared first on Onlinevideo.net – Online Vi…

30th Dec 2017 Posted in: News Comments Off

When app marketers want to push their products, they overwhelmingly find video ads are the most effective. An app install survey spells out the strategies they rely on.
The post App Install Survey Shows Video Ads Work Better Than TV Spots appeared fir…

27th Apr 2017 Posted in: News Comments Off

Viewability isn’t something advertisers should need to chase after; it should be table stakes. ComScore’s move allows advertisers to focus on deeper metrics.
The post With Free Viewability Measurement, ComScore Sets the Baseline appeared first on Onli…

20th Jul 2016 Posted in: News Comments Off
Nielsen Adds Viewability Provider Choice to Digital Ad Ratings

For online video advertisers, viewability isn’t a KPI—it’s the bedrock that all measurements are based on. Now, Nielsen helps them get the information they need.

The post Nielsen Adds Viewability Provider Choice to Digital Ad Ratings appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

9th Jun 2016 Posted in: News Comments Off

The first step is determining the data that matters. The second step is turning that data into smart business decisions that keep your customers satisfied.
The post The 7 KPIs Video Service Providers Should Be Tracking Now appeared first on Onlinevide…

28th Apr 2016 Posted in: News Comments Off
The Dos and Don'ts of Interactive Video Marketing

Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.

The post The Dos and Don’ts of Interactive Video Marketing appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Apr 2016 Posted in: News Comments Off

Participants spent more time with interactive video ads, remembered them at a higher rate, and were more interested in purchasing their products in the future.
The post Study Finds Interactive Video Ads More Effective Than Pre-Rolls appeared first on…

29th Feb 2016 Posted in: News Comments Off

It’s important to make sure your ads are being viewed by human beings, but that doesn’t tell you anything about the quality of the impressions that you’re getting.
The post Note to Advertisers and Marketers: Viewability Is Not a KPI appeared first on …

21st Oct 2014 Posted in: News Comments Off

Pixability goes programmatic with a platform for buying TrueView ads, monitoring results in real-time, and measuring campaign performance.
The post Pixability Launches v3 for Programmatic YouTube Ad Optimization appeared first on Onlinevideo.net – Onl…

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