The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.
The post Addressable TV Hits a Turning Point: Notes From DMEXCO ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Music site Genius pleased fans and brands alike with a series of interviews with rap legends. Here’s how it created buzz-worthy events that brands wanted to be part of.
The post How Genius Created Brand-Sponsored Live Video Events for Fans appeared fi…
We’re living in a post-fact era, bombarded daily by alternative facts. Can marketers keep up with that kind of lunacy, or should they instead embrace a different path?
The post Kurt Andersen: Why Today’s Marketers Should Be Truth-Tellers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Two powerful players siphon off the majority of online ad spending. Are advertisers happy about that or are they looking for an alternative?
The post Google and Facebook Rule the Ad World, So How Can Others Compete? appeared first on Onlinevideo.net …
Addressable TV is going to have a breakout year in 2017, but that doesn’t mean the road will always be smooth. At CES, industry insiders explained the challenges ahead.
The post CES 2017: Addressable TV Experts Explain What it Still Needs appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Where should your company focus its attention in the coming year? To learn what changes are coming to online video, OnlineVideo.net and VideoAmp spoke to several industry insiders at CES 2017.
The post CES 2017: Streaming Insiders Predict the Future o…
In this interview, AOL talks about creating a multi-screen video advertising strategy, and the kinds of creative assets that work best on each device.
The post For Cross-Screen Advertising, Get All Screens Working Together appeared first on Onlinevide…
During a VidCon 2015 interview, Ze Frank explained how exploring niche topics and understanding personal identities has helped his site score big with online video.
The post BuzzFeed Motion Pictures Serves 1B Views Monthly by Going Niche appeared firs…
BroadbandTVcon started 5 years ago under the name OTTCON, in reference to Over-the-Top TV and Video. As the market and industry has matured, BroadbandTV encompasses all the exciting developments in the production, programming, delivery, consumption a…
What do major blockbuster movies like Hunger Games, Oz: The Great and Powerful, MIB III, Alice in Wonderland and numerous movies you dished money out to see all have in common? Not only amazing visual effects, but the specific VFX skills of Christian B…
Lion Ark is a vivid behind-the-scenes account of one of the most ambitious animal rescues ever seen.
It all starts off with a shocking undercover investigation leading to a ban on animal circuses in Bolivia. But the circuses defy the law. The team behi…
Lion Ark is a vivid behind-the-scenes account of one of the most ambitious animal rescues ever seen.
It all starts off with a shocking undercover investigation leading to a ban on animal circuses in Bolivia. But the circuses defy the law. The team behi…
by Jessica Nin
Evolve Digital Cinema has two simple goals – to create the best visual media within their power & to always learn, grow and continue to evolve themselves and their work. Evolve Digital Cinema / IMG is a boutique creative production a…
GoPro Fan? Check out our interview with GoPro’s Senior Director of Global Communications!
The Carl Zeiss Group is a leading group of companies operating worldwide in the optical and opto electronic industries. Impressive creations of photography and cinematography have been developed with lenses from Carl Zeiss since 1890. They helped to c…
