Archive
14th Aug 2018 Posted in: News Comments Off

Ilos Videos is now VidGrid, and that new name represents a new mission to bring simple video communication to marketing, sales, and more.
The post VidGrid Brings Interactive Videos to All Parts of the Enterprise appeared first on Onlinevideo.net – Onl…

7th Aug 2018 Posted in: News Comments Off

Buying movie tickets through the TV set was only the beginning. Hulu aims to press its lead with viewer targeting and engaging storytelling in ads.
The post Hulu Sees a Robust Future in Interactive Connected TV Ads appeared first on Onlinevideo.net – …

7th Aug 2018 Posted in: News Comments Off

Buying movie tickets through the TV set was only the beginning. Hulu aims to press its lead with viewer targeting and engaging storytelling in ads.
The post Hulu Sees a Robust Future in Interactive Connected TV Ads appeared first on Onlinevideo.net – …

6th Apr 2018 Posted in: News Comments Off

Offering players a reward is a great way to incentivize them to complete mobile game video ads, but different age groups prefer different rewards.
The post Mobile Game Video Ads: Marketing Success Is All About the Rewards appeared first on Onlinevideo…

31st May 2017 Posted in: News Comments Off

Vimeo Business gets even more useful for brand marketers with the inclusion of interactive cards, end screens, and email capturing.
The post Vimeo Adds Interactive Video Cards and More to Business Plan appeared first on Onlinevideo.net – Online Video …

28th Apr 2016 Posted in: News Comments Off
The Dos and Don'ts of Interactive Video Marketing

Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.

The post The Dos and Don’ts of Interactive Video Marketing appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Apr 2016 Posted in: News Comments Off

Participants spent more time with interactive video ads, remembered them at a higher rate, and were more interested in purchasing their products in the future.
The post Study Finds Interactive Video Ads More Effective Than Pre-Rolls appeared first on…

25th Jan 2016 Posted in: News Comments Off
Video Advertising Glossary: View the IAB's Free Pocket Guide

Advertising and marketing jargon is confusing and often lacks consistency, but the IAB has come to the rescue. Its Video Advertising Glossary takes the perplexity out of industry discussions.

The post Video Advertising Glossary: View the IAB’s Free Pocket Guide appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

11th Dec 2015 Posted in: News Comments Off

70 percent of companies that have tried interactive video say that it works well, finds a study sponsored by Brightcove
The post Interactive Video Most Used for Driving Engagement and E-learning appeared first on Onlinevideo.net – Online Video Marketi…

1st Jul 2015 Posted in: News Comments Off

Bring interactive video experiences to mobile viewers whether in the browser or in an app. These formats make creating rich ads fast and easy.
The post Go Mobile: Google Creates 3 Mobile Video Formats for DoubleClick appeared first on Onlinevideo.net …

19th Sep 2012 Posted in: News Comments Off

                     
Consider yourself a gamer? If so, you might have already heard the popular AES Convention’s Game Audio Track events that are lined up. Game Audio Track Chair, Steve Martz, THX Ltd. Senior Design Engineer, has dev…

23rd Jul 2012 Posted in: News Comments Off

by Katrina Diamond
Before you show up for SIGGRAPH 2012, you may want to brush up on conference preparations and finalize your schedule. Whether you are a first-timer or long-time attendee, the show can be over-stimulating if you aren’t ready to make…

1st Mar 2012 Posted in: News Comments Off

by Chris Galis  
While the SXSW Music and Interactive Conference is a great place to see the latest bands and be introduced to some of the most forward thinking tech companies, there’s also a wealth of panels and goings-on that are dedicated to…

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