Archive
18th Jan 2019 Posted in: News Comments Off
Sponsored Posts

The United States is the clear leader for Instagram influencers, where women, micro-influencers, and millennials dominate sponsored posts.

The post Sponsored Posts on the Rise: Insta Influencers Grew By 39% in ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

5th Dec 2018 Posted in: News Comments Off

Even the biggest agencies aren’t above making a few influencer marketing mistakes. Read this list to find out how all your hard work could go terribly, terribly wrong.
The post Influencer Marketing Mistakes: 6 Easy Ways to Do It Wrong appeared first o…

23rd Oct 2018 Posted in: News Comments Off

Knowing where consumers want to watch brand videos and what they want to see is half the battle. An Animoto survey offers stats.
The post Viewers Enjoy Brand Videos on Facebook, YouTube, and Instagram appeared first on Onlinevideo.net – Online Video M…

16th Oct 2018 Posted in: News Comments Off

No machine check by itself is going to flag every video with unsafe content. That’s why Fullscreen Shield adds a manual review.
The post Fullscreen Shield Offers Two-Stage Brand Safety Protection appeared first on Onlinevideo.net – Online Video Marke…

5th Oct 2018 Posted in: News Comments Off

A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.
The post The Instagram-YouTube Debate: Which Is Better for Brands? appeared first on Onlinevideo.net – Online Vi…

6th Sep 2018 Posted in: News Comments Off

As influencer marketing grows, so do instances of follower fraud. Unsuspecting brands are wasting a large amount of their marketing budgets.
The post Fullscreen Fights Follower Fraud: 6 Takeaways From its Report appeared first on Onlinevideo.net – On…

17th Aug 2018 Posted in: News Comments Off

IGTV is the newest social platform around and it took off from day one. Learn what it is, how it’s different, and how brands can use it to connect with followers.
The post IGTV: A Guide to Brand Video Success for Publishers and Agencies appeared first…

9th Aug 2018 Posted in: News Comments Off

After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.
The post Facebook Now Beats YouTube for Video Viewing, Relevant Ads appeared first on Onlinevideo.net – Online Video Marketing Str…

12th Jul 2018 Posted in: News Comments Off

Three retailing helpers such as Instagram collections and the Facebook Video Creation Kit let brands plan for big end-of-year promotions.
The post Facebook Video Creation Kit Helps Brands Prepare for the Holidays appeared first on Onlinevideo.net – O…

6th Jul 2018 Posted in: News Comments Off

WowWee had the breakout toy of the year in 2017, and it owes much of its success to a perfectly executed YouTube influencer campaign.
The post How to Do YouTube Influencer Video Marketing the Right Way appeared first on Onlinevideo.net – Online Video…

2nd Jul 2018 Posted in: News Comments Off
video marketing by the numbers

Does your brand post interactive online videos? Well, 29 percent of video marketing pros do. Wibbitz provides a snapshot on the industry.

The post Video Marketing By the Numbers: Who’s Making Videos and Why? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

24th Jun 2018 Posted in: News Comments Off
Fake Influencers

There’s huge money in influencer marketing, and wherever there’s huge money there’s going to be fraud. A presentation at VidCon 2018 explained how rampant the problem of fake influencers is, and how to spot these cheating accounts. The problem of fake influencers is really an Instagram problem, explained Evan Asano, CEO and founder of influencer […]

The post Fake Influencers Are Ruining Marketing, Here’s How to Spot Them appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Jun 2018 Posted in: News Comments Off

People tap through so quickly that getting attention Instagram Stories is a challenge but it can be done. Here are 5 best practices.
The post Instagram Stories: 5 Tips From Facebook on How Brands Can Succeed appeared first on Onlinevideo.net – Online…

5th Jun 2018 Posted in: News Comments Off

Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.
The post Influencer Marketing Delivers $12.21 Earned for Every $1 Spent appeared first on Onlinevideo.ne…

12th Mar 2018 Posted in: News Comments Off

Brand marketers make a crucial mistake when they don’t personalize for each online platform. Facebook dominates, but marketers need to use the right creative.
The post Facebook Dominates for Video Marketing, Followed by YouTube appeared first on Onlin…

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