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18th Jan 2019 Posted in: News Comments Off
Sponsored Posts

The United States is the clear leader for Instagram influencers, where women, micro-influencers, and millennials dominate sponsored posts.

The post Sponsored Posts on the Rise: Insta Influencers Grew By 39% in ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

9th Sep 2018 Posted in: News Comments Off

When working with influencers, combine entertainment and information to keep them on message. Read on for other influencer marketing secrets.
The post Influencer Marketing Secrets: How to Keep the Talent On-Message appeared first on Onlinevideo.net – …

6th Sep 2018 Posted in: News Comments Off

As influencer marketing grows, so do instances of follower fraud. Unsuspecting brands are wasting a large amount of their marketing budgets.
The post Fullscreen Fights Follower Fraud: 6 Takeaways From its Report appeared first on Onlinevideo.net – On…

28th Jun 2018 Posted in: News Comments Off

Invisalign has been active in influencer marketing for years, working with some of the biggest names online, and even it finds it hard to let go of control. Read on for our exclusive interview with Invisalign’s senior director of consumer marketing.
T…

27th Jun 2018 Posted in: News Comments Off

Twitter has seen big wins with creator content, and at VidCon it gave more details about the Creator Originals program it announced during NewFronts.
The post Creator Content Can Boost Unaided Recall By 214%, Says Twitter appeared first on Onlinevideo…

21st Jun 2018 Posted in: News Comments Off

And is the brand-creator marriage even a marriage? A VidCon panel wonders if video marketers and content creators are merely shacking up.
The post Is the Brand-Creator Marriage Working? Notes From VidCon 2018 appeared first on Onlinevideo.net – Online…

5th Jun 2018 Posted in: News Comments Off

Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.
The post Influencer Marketing Delivers $12.21 Earned for Every $1 Spent appeared first on Onlinevideo.ne…

15th Feb 2018 Posted in: News Comments Off

Fashion, beauty, and food brands were the leaders in Instagram influencer marketing last year, often working with young micro-influencers.
The post Instagram Influencer Marketing Exploded in 2017, Doubling in Size appeared first on Onlinevideo.net – …

1st Feb 2018 Posted in: News Comments Off

Keep the talent happy and avoid influencer marketing mistakes: 20 percent of influencers receive giveaways instead of money.
The post Influencer Marketing Mistakes: Poor Compensation Tops the List appeared first on Onlinevideo.net – Online Video Marke…

28th Jan 2018 Posted in: News Comments Off

It’s about more than just moving products. When publishers offer influencer marketing partnerships to their agency clients, they help themselves in five different ways.
The post The Top 5 Ways Publishers Use Influencer Marketing: IAB Report appeared f…

9th Dec 2017 Posted in: News Comments Off

Thanks to recent moves by Amazon, influencer video now has a home on the shopping platform. Here’s how marketers can take advantage for giant sales.
The post Amazon Combines Influencers and Video for a Major Marketing Win appeared first on Onlinevideo…

13th Sep 2017 Posted in: News Comments Off
DMEXCO '17: What Brands Need to Know About Video Influencers

Buy the biggest online talent the campaign budget will allow, and then leave the talent alone. The formula works when brands let influencers communicate on their own.

The post DMEXCO ’17: What Brands Need to Know About Video Influencers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Sep 2017 Posted in: News Comments Off
DMEXCO '17: To Attract Gen Z Customers, Hire a Gen Z Agency

Who better to appeal to today’s teen viewers than a teen marketing mogul? Discover the agency started by a business-savvy 14-year-old.

The post DMEXCO ’17: To Attract Gen Z Customers, Hire a Gen Z Agency appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

9th Aug 2017 Posted in: News Comments Off

A Pixability report on brand success with video offers fashion-forward advice that’s a perfect fit for creators in any industry.
The post Get the Look: Fashion Brands Lead the Way to Online Video Success appeared first on Onlinevideo.net – Online Vide…

2nd Aug 2017 Posted in: News Comments Off

No computer? No problem. A new mobile app lets marketers find the idea influencer for video marketing campaigns no matter where they happen to be.
The post Whosay Debuts a Mobile App for Video Marketing Matchups appeared first on Onlinevideo.net – Onl…

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