In Partnership With IPG Reprise Digital, Omnicom Media Group, IBM, GroupM, and Publicis Media
The post AdLedger’s Blockchain Education Working Group Lays Foundation for Blockchain Use in Advertising with New White Paper appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
New report from Slidely reveals that video marketing has hit a critical tipping point leading into the 2018 holiday season, with more than 50% of businesses and marketers reporting video adoption within the last year
The post Slidely’s 2018 Holiday Marketing Report: 77% of SMBs Now Use Videos, Making 2018 the Year of Holiday Video Marketing appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
D2Cx Will Match Buyers to Sellers of +200 Billion Weekly National TV Ad Impressions
The post Simulmedia Launches TV Marketplace Designed for Direct-to-Consumer Marketers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and …
Makes it Easy for Brands to Holistically Manage and Optimize Entire Linear TV, OTT and Digital Media Portfolios, Mapping Event-Level Spend to Business Outcomes
The post VideoAmp Celebrates More Than 30 Fortune 500 Brands Adopting Its Marketing Investm…
Archer Venture Capital leads round of funding following ZypMedia’s 4-year 100% CAGR growth
The post ZypMedia Completes Series C Funding appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Global ad services network realizes greater scalability, flexibility and growth potential
The post Telestream Vantage Helps Adstream Integrate Media Processing Within its AWS Cloud Platform appeared first on Onlinevideo.net – Online Video Marketing St…
Leading video advertising and monetization platform now connected to Syncbak’s
proprietary DAI solution, AdSync
Partnerships with SpotX, Nielsen, comScore and NBCUniversal’s CFlight
To Enable Targeted Ad Campaigns Across National Linear TV and Premium OTT
Matches Commingled TV Viewership Data with Privacy-Compliant Digital Identities for Superior Audience Targeting; Delivers Advanced Reach/Frequency Management to Maximizes Campaign Impact Across Linear TV and Digital While Minimizing Over-Exposure
YouAppi Expands 360 Platform To Include A Private Marketplace, Native In-App Video Ads, In-App Playable Ads And Connected TV Ads
The post YouAppi Capitalizes On 400 Percent Revenue Growth In Brand Video appeared first on Onlinevideo.net – Online Video…
Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory
The post Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution appeared…
New Integrated Partnership Enables Data-Driven Creative and Optimization Across Channels, Devices for Video, Social, Display and other Formats
The post Innovid Partners with Jivox to Launch Omni-Channel Solution for Independent Ad Serving, Measurement…
LiveRamp chooses Data Plus Math to power its television lift and analytics reporting; Data Plus Math to use IdentityLink to match media consumption data with marketing outcomes
The post Data Plus Math, LiveRamp Announce Strategic Partnership appeared …
SuperData is launching the SuperData Arena dashboard, a measurement tool developed to provide games publishers, brands and sponsors with in-depth audience metrics.
The post SuperData Unveils Premiere Tool to Measure Online Gaming Video and Streaming R…
Pluto TV to leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) services for both direct and programmatic campaigns
The post Pluto TV Selects Tru Optik as Partner to Bolster Direct Sales Efforts; Powering Guaranteed Audience Delivery Across Connected TV Inventory appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.