Analyst firm warns there will be not 1 but 2 collapses in traditional TV advertising
The post Rethink TV says traditional TV advertising value will collapse by 2023 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Outside TV’s connected TV app to be preloaded onto all Samsung Smart TVs, delivering impressive reach and scale for advertisers
The first Google Premier Partner to beta IAS YouTube Brand Safety, video advertising platform Sightly achieves over 99% brand safety pass rate in partnership with Horizon Media
The post Sightly and Horizon Media Score over 99% in IAS YouTube Brand Saf…
With Inscape and Gracenote among its partners, Cuebiq connects in-store visitation behavior of more than 13 million households with TV and cross-channel ad exposure
The post Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cro…
Beeswax continues to expand its reach across the connected TV and digital video marketplace
The post Beeswax’s Bidder-as-a-Service Emerges as Connected TV Solution of Choice, Incorporating Tru Optik, SpotX, Tubi, and Telaria Partnerships appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Study Used Neuroscience to Measure Consumer’s Unconscious Response to Brands
The post New Study From Magna and IPG Media Lab Shows Consumers Prefer Advertising on Connected TV Devices as Compared to Linear TV appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
SpotX ramps up programmatic campaigns for Discovery, allowing brands and agencies to target holiday audiences and binge viewers at scale
The post Discovery Doubles Down With SpotX For TV Everywhere Monetization During Holiday Ad Rush appeared first on…
Videolicious Bridges Gap Between Sales and Marketing Automation with End-to-End Video Solution; Creates, Delivers and Measures Personalized Video Communications at Scale
The post Videolicious Expands the Sales and Marketing Technology Landscape with N…
New IAS Offering Helps Reduce Brand Safety Risk in the Digital Ecosystem.
The post IAS and YouTube Brand Safety and Suitability Solution Now Available for Advertisers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
DV expands its partnership with YouTube to identify off-brand content, enabling measurement of Authentic ImpressionⓇ delivery
The post DoubleVerify Launches Brand Safety and Suitability Verification Across YouTube, Extending Quality Coverage for Global Brands appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
IntentView is the next generation of instream video, providing marketers with true engagement metrics, and publishers with superior user experience
SaaS Platform Used by 5 of the World’s 10 Largest Pharma and Med Device Companies; Named by PM360 Magazine as Top Innovation for 2017
Pixability’s Partner Connect Program Will Help Marketers Identify The Right Combination of Partners To Meet Their Video Advertising Objectives
The post Pixability Launches First of Its Kind Partner Program To Enhance Cross-Channel Video Ad Campaigns by Leveraging Effective Creative, Targeting, And Measurement Solutions appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
This solution allows social media and marketing agencies to quickly create videos for social networks, ads, cover images and more.
The post Powtoon for Agencies Brings Simple and Affordable Video Creation to All Marketing Professionals appeared first …
Generate more ad revenue with Zype
The post Zype Announces Server-Side Ad Insertion as Part of its Complete Solution for Managing, Distributing and Monetizing Sports Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, an…