Archive
12th Nov 2018 Posted in: News Comments Off

In Partnership With IPG Reprise Digital, Omnicom Media Group, IBM, GroupM, and Publicis Media

The post AdLedger’s Blockchain Education Working Group Lays Foundation for Blockchain Use in Advertising with New White Paper appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

6th Nov 2018 Posted in: News Comments Off

New report from Slidely reveals that video marketing has hit a critical tipping point leading into the 2018 holiday season, with more than 50% of businesses and marketers reporting video adoption within the last year

The post Slidely’s 2018 Holiday Marketing Report: 77% of SMBs Now Use Videos, Making 2018 the Year of Holiday Video Marketing appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

5th Nov 2018 Posted in: News Comments Off

D2Cx Will Match Buyers to Sellers of +200 Billion Weekly National TV Ad Impressions
The post Simulmedia Launches TV Marketplace Designed for Direct-to-Consumer Marketers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and …

1st Nov 2018 Posted in: News Comments Off

Makes it Easy for Brands to Holistically Manage and Optimize Entire Linear TV, OTT and Digital Media Portfolios, Mapping Event-Level Spend to Business Outcomes
The post VideoAmp Celebrates More Than 30 Fortune 500 Brands Adopting Its Marketing Investm…

30th Oct 2018 Posted in: News Comments Off

Archer Venture Capital leads round of funding following ZypMedia’s 4-year 100% CAGR growth
The post ZypMedia Completes Series C Funding appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

29th Oct 2018 Posted in: News Comments Off

Global ad services network realizes greater scalability, flexibility and growth potential
The post Telestream Vantage Helps Adstream Integrate Media Processing Within its AWS Cloud Platform appeared first on Onlinevideo.net – Online Video Marketing St…

25th Oct 2018 Posted in: News Comments Off

Leading video advertising and monetization platform now connected to Syncbak’s
proprietary DAI solution, AdSync

The post SpotX and Syncbak Drive Revenue Growth for Local Broadcasters appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

25th Oct 2018 Posted in: News Comments Off

Partnerships with SpotX, Nielsen, comScore and NBCUniversal’s CFlight
To Enable Targeted Ad Campaigns Across National Linear TV and Premium OTT

The post Simulmedia Adds Over-The-Top (OTT) Inventory to its Transparent TVTM Product appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

24th Oct 2018 Posted in: News Comments Off

Matches Commingled TV Viewership Data with Privacy-Compliant Digital Identities for Superior Audience Targeting; Delivers Advanced Reach/Frequency Management to Maximizes Campaign Impact Across Linear TV and Digital While Minimizing Over-Exposure
The …

23rd Oct 2018 Posted in: News Comments Off

YouAppi Expands 360 Platform To Include A Private Marketplace, Native In-App Video Ads, In-App Playable Ads And Connected TV Ads
The post YouAppi Capitalizes On 400 Percent Revenue Growth In Brand Video appeared first on Onlinevideo.net – Online Video…

23rd Oct 2018 Posted in: News Comments Off

Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory
The post Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution appeared…

18th Oct 2018 Posted in: News Comments Off

New Integrated Partnership Enables Data-Driven Creative and Optimization Across Channels, Devices for Video, Social, Display and other Formats
The post Innovid Partners with Jivox to Launch Omni-Channel Solution for Independent Ad Serving, Measurement…

15th Oct 2018 Posted in: News Comments Off

LiveRamp chooses Data Plus Math to power its television lift and analytics reporting; Data Plus Math to use IdentityLink to match media consumption data with marketing outcomes
The post Data Plus Math, LiveRamp Announce Strategic Partnership appeared …

12th Oct 2018 Posted in: News Comments Off

SuperData is launching the SuperData Arena dashboard, a measurement tool developed to provide games publishers, brands and sponsors with in-depth audience metrics.
The post SuperData Unveils Premiere Tool to Measure Online Gaming Video and Streaming R…

11th Oct 2018 Posted in: News Comments Off

Pluto TV to leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) services for both direct and programmatic campaigns

The post Pluto TV Selects Tru Optik as Partner to Bolster Direct Sales Efforts; Powering Guaranteed Audience Delivery Across Connected TV Inventory appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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