Offers Set-Top Box Data Processing, Custom Audiences Segments, Aggregated TV Viewership Data and Further Bolsters Its Software Solutions
Collaborates with comScore, DoubleVerify, Integral Ad Science, and Oracle’s Moat to Expand Measurement Capabilities Across More Video Inventory
The post Innovid Bolsters Digital Video Viewability with VAST Inventory Support Across Major Vendors, Increasing Transparency for Brand Marketers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Agency ensures clients have access to best of breed expertise across the breadth of Adobe Analytics capabilities.
The post Digitas Earns Elite Adobe Analytics Specialization appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, …
Exclusive custom audience targeting solution is fueled by the combination of Tremor Video DSP’s video expertise and Dstillery’s predictive marketing intelligence
Latest MediaRadar report looks at TV advertising trends in the wake of the Upfronts
The post Study: TV Ads, 15 Seconds or Less, Increases By 16% appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
AppNexus announced advertiser spend in its connected TV marketplace grew 748% percent year-over-year in the second quarter of 2018 versus the second quarter of 2017.
The post AppNexus Grows Connected TV Marketplace 748% Year-Over-Year appeared first o…
France’s M6 Group moves from legacy DRM and player technology, deploying castLabs’ DRMtoday for its 6play service to support multi-DRM for VoD and live content in just one integration.
From recruiting to thought leadership to local advertising, early adopters are seeing the benefits of advertising with video on the world’s largest B2B social network
The post Early Adopters of LinkedIn Video Advertising Are Highlighted by Animoto app…
Cleeng just raised €5 million to strengthen its OTT video technology. The Series B round, lead by Walvis, will be used for product development and growth in key markets.
Vidyard launches new video player, brings seamless video messaging to more 3rd party apps to help businesses meet growing demand for video-based content and communication.
Effort to help television ecosystem unlock additional impressions and value across OTT and STB VOD inventory
The post Nielsen And FreeWheel To Expand Measurement Across Over-The-Top And Set-Top Box Video On Demand Inventory appeared first on Onlinevid…
SpotX Explains It All’ training session to highlight current state of CTV, targeting strategies, how to reach audiences at scale, and more
IHS, Experian, TiVo, Dataline and others partner with Tru Optik on breakthrough Connected TV measurement solution
Unveils new 3D ad format and first-in-market programmatic VR ad offering in its latest efforts to transform brand building
The post Oath Debuts Extended Reality (Xr) Ad Experiences at Cannes Lions appeared first on Onlinevideo.net – Online Video Marke…
Powered by Vamos software, new advanced TV program includes tiered offerings with self-service and managed services options
The post Simulmedia Launches Transparent TV appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.