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19th Jul 2018 Posted in: News Comments Off

Offers Set-Top Box Data Processing, Custom Audiences Segments, Aggregated TV Viewership Data and Further Bolsters Its Software Solutions

The post VideoAmp Acquires IronGrid Data Services; Launches Data & Emerging Products Division appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Jul 2018 Posted in: News Comments Off

Collaborates with comScore, DoubleVerify, Integral Ad Science, and Oracle’s Moat to Expand Measurement Capabilities Across More Video Inventory

The post Innovid Bolsters Digital Video Viewability with VAST Inventory Support Across Major Vendors, Increasing Transparency for Brand Marketers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

18th Jul 2018 Posted in: News Comments Off

Agency ensures clients have access to best of breed expertise across the breadth of Adobe Analytics capabilities.
The post Digitas Earns Elite Adobe Analytics Specialization appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, …

17th Jul 2018 Posted in: News Comments Off

Exclusive custom audience targeting solution is fueled by the combination of Tremor Video DSP’s video expertise and Dstillery’s predictive marketing intelligence

The post Tremor Video DSP and Dstillery Partner to Help Brands Discover and Reach New Consumers Through Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Jul 2018 Posted in: News Comments Off

Latest MediaRadar report looks at TV advertising trends in the wake of the Upfronts
The post Study: TV Ads, 15 Seconds or Less, Increases By 16% appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Jul 2018 Posted in: News Comments Off

AppNexus announced advertiser spend in its connected TV marketplace grew 748% percent year-over-year in the second quarter of 2018 versus the second quarter of 2017.
The post AppNexus Grows Connected TV Marketplace 748% Year-Over-Year appeared first o…

10th Jul 2018 Posted in: News Comments Off
VoD and Live Content Protection Simplified with DRMtoday for France's M6 Group

France’s M6 Group moves from legacy DRM and player technology, deploying castLabs’ DRMtoday for its 6play service to support multi-DRM for VoD and live content in just one integration.

The post VoD and Live Content Protection Simplified with DRMtoday for France’s M6 Group appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

27th Jun 2018 Posted in: News Comments Off

From recruiting to thought leadership to local advertising, early adopters are seeing the benefits of advertising with video on the world’s largest B2B social network
The post Early Adopters of LinkedIn Video Advertising Are Highlighted by Animoto app…

26th Jun 2018 Posted in: News Comments Off
Cleeng raises €5 Million to strengthen Over-The-Top video technology and fuel international expansion

Cleeng just raised €5 million to strengthen its OTT video technology. The Series B round, lead by Walvis, will be used for product development and growth in key markets.

The post Cleeng raises €5 Million to strengthen Over-The-Top video technology and fuel international expansion appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

26th Jun 2018 Posted in: News Comments Off

Vidyard launches new video player, brings seamless video messaging to more 3rd party apps to help businesses meet growing demand for video-based content and communication.

The post Vidyard’s Summer 18 Update Helps Businesses Go Video-First Across the Customer Lifecycle appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Jun 2018 Posted in: News Comments Off

Effort to help television ecosystem unlock additional impressions and value across OTT and STB VOD inventory
The post Nielsen And FreeWheel To Expand Measurement Across Over-The-Top And Set-Top Box Video On Demand Inventory appeared first on Onlinevid…

19th Jun 2018 Posted in: News Comments Off

SpotX Explains It All’ training session to highlight current state of CTV, targeting strategies, how to reach audiences at scale, and more

The post SpotX Launches Live CTV Educational Series for Advertisers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Jun 2018 Posted in: News Comments Off

IHS, Experian, TiVo, Dataline and others partner with Tru Optik on breakthrough Connected TV measurement solution

The post Tru Optik Announces First Measurement & Validation Solution for Audience-Based Advertising Across OTT appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

18th Jun 2018 Posted in: News Comments Off

Unveils new 3D ad format and first-in-market programmatic VR ad offering in its latest efforts to transform brand building
The post Oath Debuts Extended Reality (Xr) Ad Experiences at Cannes Lions appeared first on Onlinevideo.net – Online Video Marke…

15th Jun 2018 Posted in: News Comments Off

Powered by Vamos software, new advanced TV program includes tiered offerings with self-service and managed services options
The post Simulmedia Launches Transparent TV appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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