Archive
17th Jan 2018 Posted in: News Comments Off

Offers Deeper Audience Insights and Cross-Platform Video Reach Analysis for More Precise Measurement
The post Roku Introduces New Ad Insights Suite to Enable Marketers to Better Quantify OTT Advertising Results appeared first on Onlinevideo.net – Onli…

15th Jan 2018 Posted in: News Comments Off

OmniVirt converts Banner Ads into AR Ads for the launch of Pitch Perfect 3
The post Universal Pictures and OmniVirt Launch AR Ads for the Mobile Web appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

15th Jan 2018 Posted in: News Comments Off

Advanced advertising capabilities that utilize the innovative and unique monetization opportunities of the new broadcast standard, ATSC 3.0, are key elements of this new service
The post Sinclair Broadcast Group and Imagine Communications Collaborate …

12th Jan 2018 Posted in: News Comments Off

OptOut.TV Makes OTT History; Provides Ability for Consumers to Opt out of Audience-Based Ad Targeting Across OTT and Connected TV
The post Tru Optik Launches OptOut.TV to Give Consumers Access to More Privacy Controls appeared first on Onlinevideo.net…

12th Jan 2018 Posted in: News Comments Off

New insights highlight how marketers can win the hearts and minds of their consumers

The post Oath Debuts Brand Love Index Revealing Key Drivers That Inspire Today’s Consumers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Jan 2018 Posted in: News Comments Off

AdBarkIt has now launched after almost two years in development.
The post Business Marketing Consortium AdBarkIt Launched appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

4th Jan 2018 Posted in: News Comments Off

Draft Open for 30-Day Public Comment

The post IAB and 4A’s Release Terms and Conditions Addendum for Long-Form Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Dec 2017 Posted in: News Comments Off

Heartbeat offers in-depth targeting and segmentation capabilities to ensure brands reach the right audience, based on interests, location, shopping habits and more.
The post Heartbeat Raises $1 Million Seed Round to Transform and Scale Brand Influence…

12th Dec 2017 Posted in: News Comments Off

Marketers embrace programmatic despite negative press, transparency concerns
The post eMarketer: Programmatic Continues to Grow in the UK appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

1st Dec 2017 Posted in: News Comments Off

Streaming Video-on-Demand and OTT service providers can now use Swrve to drive engagement, revenue and retention across all their platforms.
The post Swrve Extends Leading Mobile Customer Interaction Platform to Support Streaming Video and OTT TV Plat…

1st Dec 2017 Posted in: News Comments Off

Buzzfeed and Brit+Co use OmniVirt technology to deliver innovation in 360° Creative

The post Experience the Holidays in 360° with Samsung’s latest campaign appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

30th Nov 2017 Posted in: News Comments Off
HapYak Makes Creating Interactive Video One-Click Easy  with an Updated UI and Powerful New Features

From Novice to Expert, Anyone Can Deploy the Industry’s Widest Feature Set to Deliver Personalized, Data-Rich Video Experiences at Scale

The post HapYak Makes Creating Interactive Video One-Click Easy with an Updated UI and Powerful New Features appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th Nov 2017 Posted in: News Comments Off

New add-on to Wochit’s vast content library, supports newsrooms with access to up-to-the-minute, socially-sourced video on leading news of the day

The post Wochit Launches “Wochit Plus” Collection of Unique Content with First Partner Storyful appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

15th Nov 2017 Posted in: News Comments Off

Expand partnership with new addressable marketplaces that target “Holiday Shoppers” and “Luxury Shoppers”

The post Sling TV and SpotX Enable Turnkey Holiday Shopper Targeting for Programmatic TV Advertisers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Nov 2017 Posted in: News Comments Off

AdYouLike announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising.
The post AdYouLike and Tabmo Join Forces in Native Programmatic Advertising Partnership appeared first on Onlinevideo.net – Onli…

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