Marketers representing thousands of brands gain access to TV commercial data for cross-screen planning and targeting
The post The Trade Desk Partners With Samba Tv To Unify Digital And Tv Media Strategy For The World’s Largest Brands appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Marks first combined offering powered by RhythmOne following its recent acquisition by Taptica
The post Tremor Video DSP Introduces Private Marketplace Packages to Provide Video Advertisers with Premium Supply appeared first on Onlinevideo.net – Onlin…
New technology innovation ensures TV-level compliance and
quality viewer experience across direct and programmatic marketplace buys
The post FreeWheel and A+E Networks Partner to Pilot Unified Video Ad Management Platform Across Direct Sold and Progra…
Discovery and Fox Corporation among the first partners to deploy new data-driven cross-platform advertising solution
The post SpotX and clypd Bridge Audiences between National Linear TV and OTT appeared first on Onlinevideo.net – Online Video Marketin…
New Integration Allows Hearst to Maximize Premium Content Advantage Through FreeWheel Technology and Marketplace Partnership
The post Hearst Television Taps FreeWheel to Help Bring Scalable, Premium Over-The-Top Video Solution to Advertisers appeared …
New Research Study Finds Advertisers Actually Get a Boost from “Media Multitasking”
The post Does Live Tweeting While Watching TV Distract from the Ads? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Round Led by Mithera Capital with TransUnion, Connecticut Innovations, Arab Angel and Progress Ventures to Enable Global Expansion for Leading OTT Audience Intelligence and Data Management Solution
The post Leading OTT Data Management Platform Tru Op…
xG GamePlan ad inventory optimizer adds support for spot-based ad buys to help global broadcasters and MVPD customers serve existing market needs while transitioning to audience-based strategies.
The post Imagine Updates xG GamePlan to Ease Market Shi…
FreeWheel Gets Rights to Use Inscape’s Viewing Data for National Representativeness Modeling
The post Comcast’s FreeWheel Taps Into Screen-Level Smart TV Data with Inscape appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Instinctive introduces Account-Based TV, a new service designed to serve highly-targeted B2B advertisements via connected TV devices
The post Instinctive Launches Account-Based TV Advertising to Help B2B Businesses Expand Their Reach appeared first on…
Unifies Suite of Advanced Advertising Capabilities for Global Marketers Under AdSmart
The post NBCUniversal And Sky Take First Step Toward Creating Global Premium Video Offering appeared first on Onlinevideo.net – Online Video Marketing Strategies, Ne…
NCC’s Data and Ad Inventory Resources Allow Advertisers To Run True Cross-Screen Campaigns Across 80 Million Households
The post NCC Media Extends Advertising Footprint Beyond TV with Launch of New Online Ad Capabilities appeared first on Onlinevideo….
AdRoll today announced AdRoll Video Ads to enable marketers to reach current and future customers with a suite of video ads across desktop, tablet and mobile web.
The post AdRoll Launches Video Ads to Global Direct-to-Consumer Customer Base Ambitious …
Global Esports Audience and Revenue Experiencing Double-Digit Annual Growth
The post New Video Advertising Bureau (VAB) Report Finds Esports Attracts Elusive, Highly Engaged Male Millennials appeared first on Onlinevideo.net – Online Video Marketing S…
“We’ve created a truly unique and effective way for advertisers to reach users where they’re most engaged.”
The post WeQ Launches Influencer Agency that Offers Endorsed Native Ad Campaigns on YouTube, Instagram & TikTok appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
