Combination of Adobe Experience Cloud and Marketo Engagement Platform Widens Adobe’s Lead in Customer Experience Across B2C and B2B
The post Adobe to Acquire Marketo appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
New Platform Gives Advertisers Most Comprehensive Analytics About Individual Consumers’ Mobile Ad Preferences & Real-Time Venue Visits While Maintaining Strictest Possible Privacy & Anonymity Standards
The post Cinarra, SoftBank-Funded Innovator In Real-Time Mobile Data Analytics To Benefit Carriers, Advertisers & Consumers, Marks Major Milestone Towards Global Expansion With Launch of RealSight Platform appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
SpotX releases infographic tracking adoption of IAB initiative
The post SpotX Announces 100% Ads.txt Compliance appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Over 1 million creative images and video clips from Getty Images are now available within Animoto’s marketing video maker
The post Animoto and Getty Images Partnership Addresses the Growing Video Needs of Businesses appeared first on Onlinevideo.net -…
Marketers empowered with AI-driven insights across linear, addressable, and connected TV
The post Sizmek Unveils Solution for Advanced TV appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
CMO Council Study Points to Opportunities, Responsibilities and the Realities of Customer Data Protection and Customer Engagement in a Post-GDPR World
The post Marketing Leaders Embrace GDPR as Path to Trust and Improved Experiences as Compliance Lagg…
Delivering a market-ready solution for sub-second latency. Built on castLabs’ PRESTOplay video player SDK and Broadpeak’s nanoCDN technologies.
The post Minimize End-to-end Latency Playback with CMAF Compliant Solution from Broadpeak and castLabs appe…
New West Coast Marketplace to Feature Digitas, Ellen Digital Network, Gallery Media Group (PureWow, ONE37pm), Jukin Media, LiveXLive Media, Inc., Los Angeles Times, Meredith Corporation, The New York Times, Snap Inc., SoulPancake, Unity Technologies, Viacom Digital Studios, VICE & FameBit By YouTube
The post IAB Releases Line-Up of Top Creators, Media Powerhouses & Technology Innovators for Digital Content NewFronts West, October 9-10 in Los Angeles appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
CTV Pioneer Scott Ferber Appointed Chief Innovation Officer, AI Expert Domenic Venuto Named Chief Operating Officer and Talent Development Leader Erica Golden Selected Chief People Officer
The post Amobee Completes Acquisition of Videology, Expands Ad…
These small businesses ran local advertising that drove foot traffic, sales, and attention from major publications
The post Video Ads on Instagram Drove Business Results for These Animoto Customers appeared first on Onlinevideo.net – Online Video Mark…
Expanding its audience-based, multiscreen advertising solution with data insights from millions of Smart TVs
The post a4 Partners with Inscape to Deliver Smart TV Insights to Marketers and MVPDs appeared first on Onlinevideo.net – Online Video Marketi…
The Denver-Based Google Marketing Platform Partner acquired one of Google’s largest Analytics partners and resellers, Seattle-based Analytics Pros.
The post AdSwerve Acquires Analytics Pros appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
New capabilities prove ad value, optimize spending, and can influence the creation of more effective creative
The post Cuebiq and Brightline Team Up to Enhance OTT Ad Buys with Footfall Attribution appeared first on Onlinevideo.net – Online Video Mark…
New data will enhance custom marketing analytics solutions that provide brands and agencies with insights into cross-platform lift and ad effectiveness
The post ComScore Adds Smart TV Data to Marketing Solutions through Partnership with Inscape appear…
Partnership Addresses the Increased Demand For Advanced Targeting Across Streaming Audio
The post Triton Digital Integrates with Tru Optik to Bring Enhanced Targeting, Measurement, and Attribution to Streaming Audio and Podcast Advertising appeared fi…