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16th Nov 2017 Posted in: News Comments Off

New add-on to Wochit’s vast content library, supports newsrooms with access to up-to-the-minute, socially-sourced video on leading news of the day

The post Wochit Launches “Wochit Plus” Collection of Unique Content with First Partner Storyful appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

15th Nov 2017 Posted in: News Comments Off

Expand partnership with new addressable marketplaces that target “Holiday Shoppers” and “Luxury Shoppers”

The post Sling TV and SpotX Enable Turnkey Holiday Shopper Targeting for Programmatic TV Advertisers appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Nov 2017 Posted in: News Comments Off

AdYouLike announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising.
The post AdYouLike and Tabmo Join Forces in Native Programmatic Advertising Partnership appeared first on Onlinevideo.net – Onli…

13th Nov 2017 Posted in: News Comments Off

RYOT Studio to produce fresh content marketing and creative branded experiences across platforms to successfully reach audiences
The post Oath announces RYOT Studio as its global creative studio for brands and agencies appeared first on Onlinevideo.ne…

9th Nov 2017 Posted in: News Comments Off

UK advertising expenditure grew 3.7% to £10.8bn during the first six months of 2017.

The post UK Advertising Delivers Strongest H1 on Record appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

8th Nov 2017 Posted in: News Comments Off

AppNexus and Tru Optik announced a partnership to bring audience targeting, measurement, and attribution to AppNexus’ Connected TV marketplace.

The post AppNexus and Tru Optik Partner to Power Audience Targeting, Measurement, and Attribution for AppNexus’ Connected TV Marketplace appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

8th Nov 2017 Posted in: News Comments Off

Brightcove and FORA.tv Partnering to Provide Full-Scale Live Video Technology and Production
The post Live Video Market Poised to Explode for Brands and Enterprises appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

7th Nov 2017 Posted in: News Comments Off

Powering In-Stream Branded Video For Brands Like Bud Light to Engage Audiences on Premium Sites
The post IRIS.TV Launches AI-Powered Branded Content Platform For Brands appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and T…

7th Nov 2017 Posted in: News Comments Off

A survey found 46 per cent of viewers would switch off as a result of poor ad serving.
The post Ad insertion placement costing OTT publishers massive revenue appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

1st Nov 2017 Posted in: News Comments Off

Users of Centro’s Basis Programmatic Ad Platform Can Execute Connected TV Campaigns at Scale with Wide Variety of Private Marketplaces from Premier Content and Technology Providers

The post Samba TV Integration Boosts Centro’s Connected TV Buying Capabilities appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

1st Nov 2017 Posted in: News Comments Off

Updates establish “Count on Begin to Render” as a key point for the measurement of a valid ad impression; Draft version of Digital Video Ad Measurement Guidelines also released for 30-day public comment period.

The post MRC, Joined by IAB Tech Lab and MMA, Announces Releases of Revised Ad Measurement Guidelines for Mobile In-App, Mobile Web, and Desktop Display appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

1st Nov 2017 Posted in: News Comments Off

The new name highlights the company’s focus on developing software and services that bring greater transparency and control to the programmatic ecosystem

The post Collective Becomes Visto, Reflecting Company’s Focus on Forward-Thinking Advertising Technology appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

1st Nov 2017 Posted in: News Comments Off

Marketers can directly engage Smart TV audiences across linear TV and digital media to improve omnichannel marketing ROI
The post Nielsen Launches First Person-Level TV DMP Powered by Gracenote Smart TV Viewership Data appeared first on Onlinevideo.n…

30th Oct 2017 Posted in: News Comments Off
Clorox, Home Depot, and Bloomin Brands Launch 360° Interactive Campaigns

All Powered by OmniVirt Technology

The post Clorox, Home Depot, and Bloomin Brands Launch 360° Interactive Campaigns appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

26th Oct 2017 Posted in: News Comments Off

To commemorate their relationship, Exponential and TEN: A Discovery Communications Company host event in conjunction with JD Power AMR 2017
The post Exponential Launches VDX Content Amplifier; Partners With Premium Auto Media Including TEN: A Discover…

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