New add-on to Wochit’s vast content library, supports newsrooms with access to up-to-the-minute, socially-sourced video on leading news of the day
Expand partnership with new addressable marketplaces that target “Holiday Shoppers” and “Luxury Shoppers”
AdYouLike announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising.
The post AdYouLike and Tabmo Join Forces in Native Programmatic Advertising Partnership appeared first on Onlinevideo.net – Onli…
RYOT Studio to produce fresh content marketing and creative branded experiences across platforms to successfully reach audiences
The post Oath announces RYOT Studio as its global creative studio for brands and agencies appeared first on Onlinevideo.ne…
UK advertising expenditure grew 3.7% to £10.8bn during the first six months of 2017.
The post UK Advertising Delivers Strongest H1 on Record appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
AppNexus and Tru Optik announced a partnership to bring audience targeting, measurement, and attribution to AppNexus’ Connected TV marketplace.
The post AppNexus and Tru Optik Partner to Power Audience Targeting, Measurement, and Attribution for AppNexus’ Connected TV Marketplace appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Brightcove and FORA.tv Partnering to Provide Full-Scale Live Video Technology and Production
The post Live Video Market Poised to Explode for Brands and Enterprises appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Powering In-Stream Branded Video For Brands Like Bud Light to Engage Audiences on Premium Sites
The post IRIS.TV Launches AI-Powered Branded Content Platform For Brands appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and T…
A survey found 46 per cent of viewers would switch off as a result of poor ad serving.
The post Ad insertion placement costing OTT publishers massive revenue appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Users of Centro’s Basis Programmatic Ad Platform Can Execute Connected TV Campaigns at Scale with Wide Variety of Private Marketplaces from Premier Content and Technology Providers
Updates establish “Count on Begin to Render” as a key point for the measurement of a valid ad impression; Draft version of Digital Video Ad Measurement Guidelines also released for 30-day public comment period.
The post MRC, Joined by IAB Tech Lab and MMA, Announces Releases of Revised Ad Measurement Guidelines for Mobile In-App, Mobile Web, and Desktop Display appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
The new name highlights the company’s focus on developing software and services that bring greater transparency and control to the programmatic ecosystem
Marketers can directly engage Smart TV audiences across linear TV and digital media to improve omnichannel marketing ROI
The post Nielsen Launches First Person-Level TV DMP Powered by Gracenote Smart TV Viewership Data appeared first on Onlinevideo.n…
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To commemorate their relationship, Exponential and TEN: A Discovery Communications Company host event in conjunction with JD Power AMR 2017
The post Exponential Launches VDX Content Amplifier; Partners With Premium Auto Media Including TEN: A Discover…