Archive
11th Oct 2018 Posted in: News Comments Off

It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.
The post Ad-Supported OTT Video Watched by the Young and the Wealthy appeared first on Onlinevideo.net – Online Video Market…

6th Sep 2018 Posted in: News Comments Off

At the 2018 Podcast Upfront, major podcast networks told agency buyers that podcast ad targeting is surprisingly sophisticated.
The post Podcast Ad Targeting Is Here and it Works, Say Wondery, Panoply appeared first on Onlinevideo.net – Online Video M…

30th Aug 2018 Posted in: News Comments Off

Moving outside of New York City for the first time, NewFronts West will invest a new creative energy to the union of brands and publishers.
The post NewFronts West to Include Los Angeles Times, Ellen Digital, More appeared first on Onlinevideo.net – O…

23rd Jul 2018 Posted in: News Comments Off

TV is no longer the best way to reach all viewers. Agencies cast their votes with ever-increasing ad budgets for original digital video.
The post Original Digital Video Ad Budgets Show a 68% Increase: IAB appeared first on Onlinevideo.net – Online Vi…

12th Jul 2018 Posted in: News Comments Off

Can brand safety be ensured with measurements and calculations? The MRC introduces ‘adjacency’ to keep ads a safe distance from potentially harmful content.
The post MRC Takes on Brand Safety With Draft of Proposed Guidelines appeared first on Onlinev…

19th Jun 2018 Posted in: News Comments Off

Consumers are fine with ad-supported live video online. Forget the myth of unreachable viewers, says IAB. Streamers are still open to ads.
The post Ad-Supported Live Video Favored by 52% Finds an IAB Report appeared first on Onlinevideo.net – Online …

7th May 2018 Posted in: News Comments Off

OnlineVideo.net got an exclusive first look at the IAB’s roadmap to video ad experimentation. Here are 5 steps for connecting with consumers.
The post 5 Steps for Creative Video Ad Innovation: Discover What Works appeared first on Onlinevideo.net – On…

25th Mar 2018 Posted in: News Comments Off

Heard the term but not sure what it means? Ads.txt is the industry’s best defense against rampant ad fraud. Here’s how it works.
The post Ads.txt: Everything Online Video Marketers Need to Know appeared first on Onlinevideo.net – Online Video Marketin…

22nd Feb 2018 Posted in: News Comments Off

A free two-page guide helps educate both buyers and sellers on advanced TV targeting, giving definitions, stats, and best practices.
The post IAB Names Best Practices for Audience-Based Advanced TV Targeting appeared first on Onlinevideo.net – Online …

10th Feb 2018 Posted in: News Comments Off

For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.
The post 6 Benefits to Using Blockchain in Online Video Advertising appeared first on Onlinevideo.net – Onli…

4th Feb 2018 Posted in: News Comments Off

The IAB NewFronts are going bi-coastal, with a West Coast week set to debut sometime in the fourth quarter. Read on to discover the 2018 NewFronts schedule.
The post 2018 NewFronts Schedule: Back to One Week With Some No-Shows appeared first on Online…

28th Jan 2018 Posted in: News Comments Off

It’s about more than just moving products. When publishers offer influencer marketing partnerships to their agency clients, they help themselves in five different ways.
The post The Top 5 Ways Publishers Use Influencer Marketing: IAB Report appeared f…

27th Dec 2017 Posted in: News Comments Off

While desktop video ad spend increased, mobile video rocketed up at an impressively strong rate. Mobile advertising now brings in as much as desktop.
The post Online Video Ad Spend Grew 36%, Finds IAB Revenue Report appeared first on Onlinevideo.net -…

28th Nov 2017 Posted in: News Comments Off

An H1 2017 report shows digital ad spend is up in European countries, but nearly all of the area’s gains come from mobile and video ads.
The post Mobile and Video Leading European Online Ad Gains, Says Report appeared first on Onlinevideo.net – Online…

15th Nov 2017 Posted in: News Comments Off

A study of co-viewing compares how people experience linear TV and streaming TV. The OTT viewers are more likely to discuss the brands advertised.
The post OTT Viewers Watch Together and Talk About the Brands They See appeared first on Onlinevideo.net…

Client Log In
Send us a file