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7th May 2018 Posted in: News Comments Off

OnlineVideo.net got an exclusive first look at the IAB’s roadmap to video ad experimentation. Here are 5 steps for connecting with consumers.
The post 5 Steps for Creative Video Ad Innovation: Discover What Works appeared first on Onlinevideo.net – On…

25th Mar 2018 Posted in: News Comments Off

Heard the term but not sure what it means? Ads.txt is the industry’s best defense against rampant ad fraud. Here’s how it works.
The post Ads.txt: Everything Online Video Marketers Need to Know appeared first on Onlinevideo.net – Online Video Marketin…

22nd Feb 2018 Posted in: News Comments Off

A free two-page guide helps educate both buyers and sellers on advanced TV targeting, giving definitions, stats, and best practices.
The post IAB Names Best Practices for Audience-Based Advanced TV Targeting appeared first on Onlinevideo.net – Online …

10th Feb 2018 Posted in: News Comments Off

For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.
The post 6 Benefits to Using Blockchain in Online Video Advertising appeared first on Onlinevideo.net – Onli…

4th Feb 2018 Posted in: News Comments Off

The IAB NewFronts are going bi-coastal, with a West Coast week set to debut sometime in the fourth quarter. Read on to discover the 2018 NewFronts schedule.
The post 2018 NewFronts Schedule: Back to One Week With Some No-Shows appeared first on Online…

28th Jan 2018 Posted in: News Comments Off

It’s about more than just moving products. When publishers offer influencer marketing partnerships to their agency clients, they help themselves in five different ways.
The post The Top 5 Ways Publishers Use Influencer Marketing: IAB Report appeared f…

27th Dec 2017 Posted in: News Comments Off

While desktop video ad spend increased, mobile video rocketed up at an impressively strong rate. Mobile advertising now brings in as much as desktop.
The post Online Video Ad Spend Grew 36%, Finds IAB Revenue Report appeared first on Onlinevideo.net -…

28th Nov 2017 Posted in: News Comments Off

An H1 2017 report shows digital ad spend is up in European countries, but nearly all of the area’s gains come from mobile and video ads.
The post Mobile and Video Leading European Online Ad Gains, Says Report appeared first on Onlinevideo.net – Online…

15th Nov 2017 Posted in: News Comments Off

A study of co-viewing compares how people experience linear TV and streaming TV. The OTT viewers are more likely to discuss the brands advertised.
The post OTT Viewers Watch Together and Talk About the Brands They See appeared first on Onlinevideo.net…

14th Nov 2017 Posted in: News Comments Off

While it might take extra time, money, or planning, giving mobile shoppers a vertical ad experience pays off. Now, a vertical video guide helps brands get started.
The post IAB Releases Vertical Video Guide: Give Shoppers the Full Picture appeared fir…

13th Nov 2017 Posted in: News Comments Off

Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.
The post OTT Advertising: How Brands Can Reach Consumers Where They Live appeared first on Onlinevideo.n…

11th Oct 2017 Posted in: News Comments Off

Reaching viewers when they’re in a receptive state of mind means reaching them on connected TV. Viewers find CTV ads are tolerated better than broadcast TV spots.
The post Streaming Video CTV Ads Found Less Annoying Than Broadcast Spots appeared first…

1st Oct 2017 Posted in: News Comments Off

The browser makers are in charge and marketers had better fall in line. Flash is ending and auto-play restrictions are emerging. Here’s everything marketers need to know about the new viewing rules.
The post Stop Screaming at Me: Marketers Need to Kee…

7th Sep 2017 Posted in: News Comments Off

The podcast medium is all about personal stories, so for brands trying to tell their own stories and connect with consumers it’s a dream come true.
The post Marketers Discover the Power of Personal Stories at Podcast Upfront appeared first on Onlinevi…

5th Sep 2017 Posted in: News Comments Off
IAB Releases Guide to Digital Video Advertising, a Must-Download

Exclusive: The IAB has created the best roadmap yet to the online video advertising industry—a PDF and website explaining the area as well as the challenges facing today’s marketers.

The post IAB Releases Guide to Digital Video Advertising, a Must-Download appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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