Advertisers have caught on that they need online video and mobile ads to reach today’s consumers, finds digital ad spend report.
The post Digital Ad Spend for H1 2018 Reaches $49.5B, a New Record appeared first on Onlinevideo.net – Online Video Market…
There are a variety of requirements, rules, and technical challenges in filling an ad pod. Is that why viewers see the same ads over and over?
The post Solving the Technical Challenges in CTV and OTT Ad Delivery appeared first on Onlinevideo.net – Onl…
After sifting through an unprecedented amount of public comments, the IAB Tech Lab has released the final version of VAST 4.1.
The post Exclusive: IAB Publishes Final Version of VAST 4.1 Spec appeared first on Onlinevideo.net – Online Video Marketing…
While shoppable mobile video ads with CTAs always performed well, the study found one message that’s more effective than the rest.
The post CTAs in Mobile Video Deliver Better Results, Finds Study appeared first on Onlinevideo.net – Online Video Mark…
Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.
The post Advanced TV Attribution: A Free Downloadable Guide Explains It appeared first on Onlinevideo.ne…
It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.
The post Ad-Supported OTT Video Watched by the Young and the Wealthy appeared first on Onlinevideo.net – Online Video Market…
At the 2018 Podcast Upfront, major podcast networks told agency buyers that podcast ad targeting is surprisingly sophisticated.
The post Podcast Ad Targeting Is Here and it Works, Say Wondery, Panoply appeared first on Onlinevideo.net – Online Video M…
Moving outside of New York City for the first time, NewFronts West will invest a new creative energy to the union of brands and publishers.
The post NewFronts West to Include Los Angeles Times, Ellen Digital, More appeared first on Onlinevideo.net – O…
TV is no longer the best way to reach all viewers. Agencies cast their votes with ever-increasing ad budgets for original digital video.
The post Original Digital Video Ad Budgets Show a 68% Increase: IAB appeared first on Onlinevideo.net – Online Vi…
Can brand safety be ensured with measurements and calculations? The MRC introduces ‘adjacency’ to keep ads a safe distance from potentially harmful content.
The post MRC Takes on Brand Safety With Draft of Proposed Guidelines appeared first on Onlinev…
Consumers are fine with ad-supported live video online. Forget the myth of unreachable viewers, says IAB. Streamers are still open to ads.
The post Ad-Supported Live Video Favored by 52% Finds an IAB Report appeared first on Onlinevideo.net – Online …
OnlineVideo.net got an exclusive first look at the IAB’s roadmap to video ad experimentation. Here are 5 steps for connecting with consumers.
The post 5 Steps for Creative Video Ad Innovation: Discover What Works appeared first on Onlinevideo.net – On…
Heard the term but not sure what it means? Ads.txt is the industry’s best defense against rampant ad fraud. Here’s how it works.
The post Ads.txt: Everything Online Video Marketers Need to Know appeared first on Onlinevideo.net – Online Video Marketin…
A free two-page guide helps educate both buyers and sellers on advanced TV targeting, giving definitions, stats, and best practices.
The post IAB Names Best Practices for Audience-Based Advanced TV Targeting appeared first on Onlinevideo.net – Online …
For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.
The post 6 Benefits to Using Blockchain in Online Video Advertising appeared first on Onlinevideo.net – Onli…
