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12th Jul 2018 Posted in: News Comments Off

Can brand safety be ensured with measurements and calculations? The MRC introduces ‘adjacency’ to keep ads a safe distance from potentially harmful content.
The post MRC Takes on Brand Safety With Draft of Proposed Guidelines appeared first on Onlinev…

28th Jun 2016 Posted in: News Comments Off

The MRC’s mobile video ad viewability guidelines are the same as its desktop video ad guidelines, and aren’t intended to show that an ad was viewed to completion.
The post MRC Releases Its Final Guidelines on Mobile Ad Viewability appeared first on On…

28th Sep 2015 Posted in: News Comments Off

Need a hand creating HTML5 video or display ads? The IAB Tech Lab has you covered with an updated guide, now open for public comment.
The post HTML5 Digital Advertising Guide Updated as Ad Week Begins in NYC appeared first on Onlinevideo.net – Online …

10th Jun 2015 Posted in: News Comments Off

The Open Video Viewability Initiative has been run by ad tech companies since it was started two years ago, but now the IAB Tech Lab is taking over.
The post Viewability Measurement Initiative Changes Hands, Now Run by IAB appeared first on Onlinevide…

5th May 2015 Posted in: News Comments Off
Viewability Guidelines for Mobile Look Like Desktop Guidelines

The proposed guidelines for when a mobile video or display ad is considered viewabile are here—and they should inspire feelings of deja vu.

The post Viewability Guidelines for Mobile Look Like Desktop Guidelines appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

17th Jul 2012 Posted in: News Comments Off

by CrewConnection | PayReel
Dad, Is This You They’re Talking About?
Very early in my career I got a good piece of advice:
 ”Never do a business deal you wouldn’t want your kids to read about in the morning paper.”  
Alas, if only the…

20th Mar 2012 Posted in: News Comments Off

By Alexander Gore
I love to get the inside scoop on film, music, and news through video interviews, but often times when one is on my screen I find myself drooling on my desk, or contemplating my navel. A boring interview will do that to you. Tons of i…

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