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21st Jan 2019 Posted in: News Comments Off

Yes, there’s a clear winner. A comprehensive study comparing TV, YouTube, and Facebook tests for unaided and aided brand recall.
The post Comparing TV, YouTube, and Facebook Video Ads: Which One Wins? appeared first on Onlinevideo.net – Online Video …

13th Dec 2018 Posted in: News Comments Off

Thanks to consistent IDs from the video player and ad network, and the addition of an SDK to measure viewability, VAST 4.1 solves a raft of problems.
The post IAB Tech Lab Urges Adoption of VAST 4.1 at Video Summit appeared first on Onlinevideo.net -…

26th Jul 2018 Posted in: News Comments Off

MightyHive and The Guardian US ran an experiment and found 72% of some video buys were fraudulent, but ads.txt almost eliminated the problem.
The post MightyHive Proves Ads.txt Stops an Alarming Amount of Ad Fraud appeared first on Onlinevideo.net – O…

19th Mar 2018 Posted in: News Comments Off

Smaller companies are gaining on the big two, slowly eroding the formidable stranglehold Google/Facebook has on digital dollars.
The post The Google/Facebook Stranglehold on Ad Dollars Might Be Slipping appeared first on Onlinevideo.net – Online Video…

25th Jan 2018 Posted in: News Comments Off

How can smaller players compete against the 800-pound gorillas of Google and Facebook? By working together on their own walled garden solutions.
The post Walled Gardens: Publishers Join to Battle Google and Facebook appeared first on Onlinevideo.net -…

24th Oct 2017 Posted in: News Comments Off

When promoting a game to mobile app users, nothing beats the effectiveness of video. A report finds video networks doing especially well in mobile app rankings.
The post Video Advertisers Score Big in Mobile App Power Rankings appeared first on Online…

10th Oct 2017 Posted in: News Comments Off

YouTube is the undeniable leading video destination, but Amazon sees a weakness. By offering brand safety and detailed shopping metrics, it hopes to lure advertisers away.
The post When Titans Fight: Amazon Takes on YouTube for Video Ad Dollars appear…

1st Jun 2017 Posted in: News Comments Off
It's Official: The Next Version of Google Chrome Will Block Ads

Publishers have six months to clear all the poor ad experiences from their desktop and mobile sites, or risk having all their ads blocked for Chrome users.

The post It’s Official: The Next Version of Google Chrome Will Block Ads appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

20th Apr 2017 Posted in: News Comments Off

Be afraid, video marketers. Auto-playing video are one of the most annoying, most loathed types of ads, and soon Google Chrome might block them by default.
The post Department of Irony: Google Chrome Getting a Built-In Ad-Blocker appeared first on Onl…

14th Mar 2017 Posted in: News Comments Off
Facebook's Streaming Video Success Will Lead to a Lucrative 2017

Google and Facebook are still the dominant players in online advertising, but Facebook’s emphasis on video will lead to significant growth, advises eMarketer.

The post Facebook’s Streaming Video Success Will Lead to a Lucrative 2017 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th Feb 2017 Posted in: News Comments Off

Two powerful players siphon off the majority of online ad spending. Are advertisers happy about that or are they looking for an alternative?
The post Google and Facebook Rule the Ad World, So How Can Others Compete? appeared first on Onlinevideo.net …

16th Sep 2016 Posted in: News Comments Off

The only way to fight the rising use of ad blockers is by understanding the root of the problem, believes the coalition which includes Google and Facebook. It will then create global online ad standards,.
The post DMEXCO: Industry Forms Coalition to C…

13th Sep 2016 Posted in: News Comments Off

Some online publishers, advertisers, and agencies think the world owes them a living, said a Google managing director at IBC. What they need to do is reevaluate their ad strategies. Removing waterfalls of ineffective ads is a start.
The post Online Ad…

18th Jul 2016 Posted in: News Comments Off
5 Takeaways From Google's State of Play Programmatic Video Report

Despite what you’ve heard, online video ad viewability rates are rising, with Google counting a 12 percentage point gain in 2015.

The post 5 Takeaways From Google’s State of Play Programmatic Video Report appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Apr 2016 Posted in: News Comments Off

Move ads to different dayparts to reach targeted viewers? No thank you, say the major brands, just give us massive prime time ad buys.
The post Video Ad-Buying in Transition: Major Brands Not Down With Data appeared first on Onlinevideo.net – Online V…

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