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13th Dec 2017 Posted in: News Comments Off

Advertisers are experimenting with shorter pre-roll ad formats, but viewers still don’t like them. For high completions, go with mid-roll ads.
The post Mid-Roll CTV Completion Rates Dominate at 98%: Oolaya Report appeared first on Onlinevideo.net – On…

15th Mar 2017 Posted in: News Comments Off

As young viewers especially watch more video on their smartphones and tablets, advertisers follow right behind. Mobile is dominant in most parts of the world.
The post Advertisers Flock to Pre-Roll Ads, Mobile Devices, Finds Ooyala appeared first on O…

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