15th Jan 2019 Posted in: News Comments Off

Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.
The post How to Reach Millennials and Generation Z With Online Video appeared first on Onlinev…

14th May 2018 Posted in: News Comments Off

Raised online, today’s young people are savvy about marketing, and want to support companies that support their values.
The post Gen Z: 5 Tips for Appealing to Young and Engaged Consumers appeared first on – Online Video Marketing Str…

23rd May 2017 Posted in: News Comments Off

Young people would rather watch a video than read an article, and they enjoy viewing and sharing branded content. Just make it something that’s worth sharing.
The post 4 Out of 5 Generation Z Viewers Are Okay With Branded Video appeared first on Onlin…

29th Mar 2017 Posted in: News Comments Off

Online video viewers will skip ads when they get the chance, but half pay more attention to ads they can skip than those they can’t.
The post 83% of Viewers Skip Online Video Ads When They Can, Says Deloitte appeared first on – Online …

11th Jan 2017 Posted in: News Comments Off

Generation Z is most likely to skip video ads, but they get angry when the don’t have the option. Give them control and respect their decisions.
The post Get to Know Generation Z: They Like Humor and Hate Auto-Play appeared first on – …

18th Mar 2016 Posted in: News Comments Off

A survey by eZanga shows that younger and older adults have markedly different feelings about video ads, with younger viewers much more receptive.
The post Ad Attitudes: How Do Viewers Feel About the Video Ads They See? appeared first on Onlinevideo.n…

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