How Americans watch TV has changed a lot in the past five years, with OTT and mobile devices now the hottest areas.
The post OTT Ad Views Show Huge Gains in the U.S., Finds FreeWheel appeared first on Onlinevideo.net – Online Video Marketing Strategi…
A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.
The post Advanced TV Attribution Now on Par With Digital, Says FreeWheel appeared first on Onlinevideo.net – Online Video Mar…
The combination of reach, targeting, and attribution create a marketing trifecta. Viewers, publishers, and marketers are all looking to the new living room.
The post Welcome to the New Living Room: 57% of Video Ads Now Play on TVs appeared first on On…
Even among strong premium video ad completion rates, this stat stands out. And the rate for live video mid-rolls is nearly as strong.
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…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.
The post The 3 Big Concerns Advertisers Have with Over-the-Top Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.
The post 40% of Direct Premium Video Buys Come With a Guarantee: FreeWheel appeared f…
Led by strong sports streaming, online video saw big increases in content and ad views last year. But publishers need to figure out the optimal ad load or risk alienating viewers.
The post Online Video Ad Views Grew by 24% in 2016, Says FreeWheel Repo…
Ad views, video views, authentication, TVE: It’s all going up, up, up, finds the latest FreeWheel Video Monetization Report, and it shows no signs of stopping.
The post A Season of Growth: Ad Views Up 28% YOY, Video Views Up 37% appeared first on Onli…
While advertisers regularly break the audience up by demographic categories, they rarely look at video consumption. But maybe it’s time they did.
The post Samplers, Catch-Ups, and Enthusiasts: Understanding the Audience appeared first on Onlinevideo.n…
Whether the ad is short or long, or the content is live or on-demand, viewers almost always watch the full spot. It’s still important to match the ad type with the content, though.
The post Ad Completion Rates Are High Across the Board, Finds FreeWhee…
The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.
The post Ads on Live Videos Drive the Market, Showing Impressive Growth appeared first on Onlinevideo.net – Online V…
CPG advertisers increasingly look to online video to help build brands, then use other online ad types to generate leads and move shoppers to a purchase.
The post Consumer Packaged Goods and Retail Lead Online Video Advertising appeared first on Onlin…
Sports fans are increasingly looking online for live event coverage, and advertisers have noticed. Ad views for live sports are up 201%.
The post Where the Viewers Are, Where the Ads Are: FreeWheel Q2 ’14 Report appeared first on Onlinevideo.net…
If you’re trying to reach an audience or spread the word about a product with online video, here’s what works now.The post 5 Online Video Trends You Need to Know About appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.
