Archive
26th Jul 2018 Posted in: News Comments Off

MightyHive and The Guardian US ran an experiment and found 72% of some video buys were fraudulent, but ads.txt almost eliminated the problem.
The post MightyHive Proves Ads.txt Stops an Alarming Amount of Ad Fraud appeared first on Onlinevideo.net – O…

24th Jun 2018 Posted in: News Comments Off
Fake Influencers

There’s huge money in influencer marketing, and wherever there’s huge money there’s going to be fraud. A presentation at VidCon 2018 explained how rampant the problem of fake influencers is, and how to spot these cheating accounts. The problem of fake influencers is really an Instagram problem, explained Evan Asano, CEO and founder of influencer […]

The post Fake Influencers Are Ruining Marketing, Here’s How to Spot Them appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

27th Mar 2018 Posted in: News Comments Off

After a year of alarm about the lack of transparency in the online advertising ecosystem, a roadmap has started to emerge.
The post 3 Steps for Guaranteeing Transparency: Adobe Shows the Way appeared first on Onlinevideo.net – Online Video Marketing S…

25th Mar 2018 Posted in: News Comments Off

Heard the term but not sure what it means? Ads.txt is the industry’s best defense against rampant ad fraud. Here’s how it works.
The post Ads.txt: Everything Online Video Marketers Need to Know appeared first on Onlinevideo.net – Online Video Marketin…

15th Mar 2018 Posted in: News Comments Off
Video Ad Fraud Rate

It takes a village—or, in this case, all parts of the video ecosystem—but we’re seeing real improvement in the video ad fraud rate.

The post Video Ad Fraud Rate on the Decline: Down an Average of 31% appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

3rd Jan 2018 Posted in: News Comments Off

The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.
The post Data, Targeting, Privacy to Dominate 2018 Digital Ad Discussions appeared first o…

1st Aug 2017 Posted in: News Comments Off
The 3 Big Concerns Advertisers Have with Over-the-Top Video

…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.

The post The 3 Big Concerns Advertisers Have with Over-the-Top Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

6th Apr 2017 Posted in: News Comments Off

One is a premium placement, while the other is a distraction. Many marketers think they’re getting center column treatment but aren’t, finds Rocket Fuel and IAS.
The post 70% of Video Ads Labeled In-Stream Are Actually in-Banner: Study appeared first …

29th Mar 2017 Posted in: News Comments Off

Viewability for video ads is higher than for display, but the area’s high CPM rates make it an attractive area for fraud, notes an Integral Ad Science report.
The post Video Ad Viewability Rises From 40% to 58% By the End of 2016 appeared first on Onl…

27th Mar 2017 Posted in: News Comments Off

According to ComScore, programmatic buying might be more efficient, but it’s also rife with fraud when it comes to desktop video advertising.
The post Programmatic Video Buys Lead in Non-Viewable Ads, Invalid Traffic appeared first on Onlinevideo.net …

1st Jun 2016 Posted in: News Comments Off

In the U.S., only 41 percent of desktop video ads are viewable. Invalid traffic resulting from programmatic ad buying is causing real problems for advertisers, a report says.
The post ComScore Highlights Problems With Invalid Traffic and Viewability a…

29th Feb 2016 Posted in: News Comments Off

It’s important to make sure your ads are being viewed by human beings, but that doesn’t tell you anything about the quality of the impressions that you’re getting.
The post Note to Advertisers and Marketers: Viewability Is Not a KPI appeared first on …

17th Feb 2016 Posted in: News Comments Off

While advertisers can trust that video ad fraud is reaching a manageable level, video ad viewability rates are moving in the wrong direction.
The post Video Ad Fraud Decreased Throughout 2015, Finds Integral Report appeared first on Onlinevideo.net – …

5th Jun 2015 Posted in: News Comments Off

While viewers see ad blockers as a personal choice, publishers see them as outright theft. 144 million people around the world use ad blockers, skipping pre-rolls and other ads. Here’s how to beat them.
The post The War on Video Ads: What Can Adverti…

19th May 2015 Posted in: News Comments Off

Up to 23 percent of online video ad dollars could be wasted due to bot traffic, but two companies are combining to offer a comprehensive cure.
The post Nearly a Quarter of Online Video Ads Are Fraudulent: Videology appeared first on Onlinevideo.net – …

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