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9th Jul 2018 Posted in: News Comments Off

YouTube took the lead in offering some impressive A/B testing and reporting feature for its advertisers, but at Cannes 18 brand safety continued to be a major concern.
The post Cannes 18: A Look Back at the Biggest Marketing Announcements appeared fi…

3rd Jul 2018 Posted in: News Comments Off

Be nice, insists one video advertising company. That’s why it’s pioneering intent-based advertising, where ads only play when requested.
The post Intent-Based Advertising: Cedato Format Only Plays When Wanted appeared first on Onlinevideo.net – Online…

12th Oct 2017 Posted in: News Comments Off
Time Inc. Adapt Video

By building Adapt Video, a flexible ad format, on top of DoubleClick’s framework, Time Inc. is creating new revenue opportunities and giving viewers a full-screen experience.

The post Time Inc.’s Proprietary Native Video Ads Adapt to Any Device appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

21st Jun 2017 Posted in: News Comments Off

Going vertical requires money and tech commitments, which is why adoption has been slow so far. A handful of innovative publishers are moving forward.
The post Only 112 Publishers Offered Vertical Video Ads in Q1: MediaRadar appeared first on Onlinevi…

6th Jun 2017 Posted in: News Comments Off

Not only do vertical video ads fit phone screens better, but viewers see them as more innovative. The once-maligned format now provides a halo effect.
The post 65% Say Brands That Use Vertical Videos Are More Innovative: YuMe appeared first on Onlinev…

3rd May 2017 Posted in: News Comments Off

Publishers hate them but advertisers and viewers love them. With more campaigns requesting a skippable option, does the format have a future?
The post Advertisers Increasingly Want Skippable Video Ads: Videology appeared first on Onlinevideo.net – Onl…

4th May 2016 Posted in: News Comments Off
3 Takeaways on Video Ad Effectiveness From Yahoo's Video Report

Should you show horizontal or vertical video ads? Should your ads auto-play or wait for the viewers to initiate playback? A Yahoo report holds the answers.

The post 3 Takeaways on Video Ad Effectiveness From Yahoo’s Video Report appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

10th Feb 2016 Posted in: News Comments Off

While Twitter has sold video ads for years, it now offers brands premium placement. Could this stop the company’s epic stock dive?
The post Twitter Sells Video Ads at the Top of the Feed, Looks to Brands appeared first on Onlinevideo.net – Online Vide…

14th Oct 2015 Posted in: News Comments Off

Autoplay, skippable, and click-to-play video ads all present different challenges for marketers. Millward Brown’s AdReaction study explains what works in different video ad formats.
The post Global Report Shows What Video Ad Types Get the Best Reactio…

14th Oct 2015 Posted in: News Comments Off

Autoplay, skippable, and click-to-play video ads all present different challenges for marketers. Millward Brown’s AdReaction study explains what works in different video ad formats.
The post Global Report Shows What Video Ad Types Get the Best Reactio…

15th Apr 2013 Posted in: News Comments Off

HEVC is the next great compression standard, and it puts the squeeze on video to deliver high quality with small file sizes. Here’s a quick primer to bring you up to speed.The post HEVC: What it Is, What You Need to Know appeared first on Onlinevideo.n…

17th Mar 2012 Posted in: News Comments Off

While WebM has seen brighter days, the door hasn’t closed yet. Here’s an overview of Google’s royalty-free HTML5 format.

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