15th Oct 2018 Posted in: News Comments Off
Data-Driven Video

Why stick to one-size-fits-all when personalization lets marketers do so much more? Learn how Innovid delivered strong metrics with data-driven video ads.

The post How L’Oréal Drove Online Traffic With Data-Driven Video Ads appeared first on – Online Video Marketing Strategies, News, and Tips.

21st Sep 2018 Posted in: News Comments Off

With TotalTV for Advertisers’ ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.
The post Dataxu Releases TotalTV for Advertisers, for Multi-Screen Reach appeared first on Onlinevideo…

1st Jul 2017 Posted in: News Comments Off

Second-party data can be a useful tool for broadening reach, determining strong prospects, or making some extra revenue. Here’s how brands and publishers can create a second-party data strategy.
The post Cashing in on Second-Party Data: Time to Put a …

27th May 2017 Posted in: News Comments Off

Collecting first-party viewer data and using it effectively is essential for today’s media companies. Here’s the information companies should collect and the questions they should be asking.
The post Using First-Party Data to Build a Personalized Medi…

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