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10th Oct 2018 Posted in: News Comments Off

Despite years of negative press, YouTube still has regular brand safety concerns. One report says Google Preferred isn’t the answer.
The post Google Preferred too Risky for Brands: Video Advertising Bureau appeared first on Onlinevideo.net – Online Vi…

10th Oct 2018 Posted in: News Comments Off

And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.
The post Facebook Takes a Quarter of All U.S. Video Ad Spending: eMarketer appeared first on Onlinevideo.net – Online Vi…

9th Oct 2018 Posted in: News Comments Off
Roku Measurement Partner Program

Brands need to know their OTT ads are having an effect, and that’s what Roku aims to deliver. The leading OTT video platform today announced the Measurement Partner Program, which offers campaign metrics for all parts of the marketing funnel. Eleven partners—Nielsen, ComScore, ResearchNow, Nielsen Catalina Solutions, Acxiom, Experian, Oracle Data Cloud, Kantar, Placed, Factual, […]

The post The Roku Measurement Partner Program Offers Third-Party Metrics appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

5th Oct 2018 Posted in: News Comments Off

A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.
The post The Instagram-YouTube Debate: Which Is Better for Brands? appeared first on Onlinevideo.net – Online Vi…

3rd Oct 2018 Posted in: News Comments Off

Thanks to the rise of streaming services available on a variety of screens, advertisers can personalize their messages like never before.
The post Streaming Services Offer New Opportunities for Advertisers appeared first on Onlinevideo.net – Online Vi…

2nd Oct 2018 Posted in: News Comments Off

There’s no standing still in today’s video marketing where rapidly shifting uses for data and personalization are just the beginning.
The post In 2018, Video Marketers Grapple With a Rapidly Shifting World appeared first on Onlinevideo.net – Online V…

1st Oct 2018 Posted in: News Comments Off

At Advertising Week New York, the digital future of the living room is the hot topic. Advanced viewer targeting is here, or nearly so, anyway.
The post The Digital Future Is Just About Here, But When Will it Arrive? appeared first on Onlinevideo.net -…

1st Oct 2018 Posted in: News Comments Off

With extensions, viewers can take action from a YouTube video page. New extensions support movie booking and app downloading.
The post YouTube Offers More Ad Extensions and Improves Brand Lift Measure appeared first on Onlinevideo.net – Online Video …

28th Sep 2018 Posted in: News Comments Off
ComScore Campaign Ratings

While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.

The post ComScore’s Campaign Ratings Now in Beta, Offer Cross-Screen View appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

27th Sep 2018 Posted in: News Comments Off

By connecting TV measurements and viewer behaviors, iSpot.tv has seen impressive growth. With this funding it hopes to grow even faster.
The post TV Ad Measurement Company iSpot.tv Takes $30M in Series C Funding appeared first on Onlinevideo.net – Onl…

25th Sep 2018 Posted in: News Comments Off

Rather than simply looking at the number of views a video campaign gets, consider measuring how many seconds those ads are on screen.
The post Video Ads Get 36% More Time in View Than Desktop Display Ads appeared first on Onlinevideo.net – Online Vide…

24th Sep 2018 Posted in: News Comments Off

Reaching addressable audiences at scale and providing transparency are popular buzzwords, but will Hearst Anyscreen deliver?
The post Hearst Launches its Own Addressable Marketplace: Hearst Anyscreen appeared first on Onlinevideo.net – Online Video Ma…

23rd Sep 2018 Posted in: News Comments Off

The combination of reach, targeting, and attribution create a marketing trifecta. Viewers, publishers, and marketers are all looking to the new living room.
The post Welcome to the New Living Room: 57% of Video Ads Now Play on TVs appeared first on On…

21st Sep 2018 Posted in: News Comments Off

With TotalTV for Advertisers’ ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.
The post Dataxu Releases TotalTV for Advertisers, for Multi-Screen Reach appeared first on Onlinevideo…

20th Sep 2018 Posted in: News Comments Off

Three expert vendors offer pro tips on delivering addressable advertising for massive live events. To avoid bottlenecks, skip just-in-time placement and work in advance.
The post Scaling Addressable Advertising: Tips From Akamai, SpotX, Yospace appear…

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