Archive
5th Nov 2018 Posted in: News Comments Off

Thanks to the rise of living room streaming of premium content, marketers enjoy high completion rates on their 30-second ad breaks.
The post The 30-Second Ad Makes a Comeback, Now 55% of All Video Ad Views appeared first on Onlinevideo.net – Online Vi…

1st Nov 2018 Posted in: News Comments Off

As marketers gain a wealth of granular data from advanced TV attribution, they should use it to drive results while campaigns are still running.
The post Advanced TV Attribution: Three Ways it Helps Drive Sales appeared first on Onlinevideo.net – Onli…

31st Oct 2018 Posted in: News Comments Off

The future of advanced TV will be built on data, but it won’t work if systems can’t communicate. Federal regulations could be the answer.
The post Are Data Privacy Regulations Coming? LiveRamp CEO Hopes So appeared first on Onlinevideo.net – Online V…

30th Oct 2018 Posted in: News Comments Off

While shoppable mobile video ads with CTAs always performed well, the study found one message that’s more effective than the rest.
The post CTAs in Mobile Video Deliver Better Results, Finds Study appeared first on Onlinevideo.net – Online Video Mark…

29th Oct 2018 Posted in: News Comments Off

Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.
The post Advanced TV Attribution: A Free Downloadable Guide Explains It appeared first on Onlinevideo.ne…

25th Oct 2018 Posted in: News Comments Off
Brand Safety Matters

Yes, viewers notice when brands advertise on unsafe content—and they hold the brands responsible. A study proves that brand safety matters.

The post Brand Safety Matters: Study Shows the Costs of Poor Placement appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

24th Oct 2018 Posted in: News Comments Off

Young adults stream much of their news and entertainment. To reach them, politicians are shifting much of their marketing budgets to OTT.
The post Politicians Turn to OTT Video Ads to Get Their Messages Out appeared first on Onlinevideo.net – Online V…

23rd Oct 2018 Posted in: News Comments Off

Knowing where consumers want to watch brand videos and what they want to see is half the battle. An Animoto survey offers stats.
The post Viewers Enjoy Brand Videos on Facebook, YouTube, and Instagram appeared first on Onlinevideo.net – Online Video M…

22nd Oct 2018 Posted in: News Comments Off

Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.
The post Mixed Reality Glasses Are Coming, and So Are a New Type of Ads appeared first on Onlinevideo.net – Online Video…

21st Oct 2018 Posted in: News Comments Off

Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.
The post The Ad Load Difference: 66% of Streaming Customers Are Satisfied appeared first on Onlinevideo.net – Online …

18th Oct 2018 Posted in: News Comments Off

While marketers and advertisers demand transparency, one of the area’s biggest players is accused of a years-long cover up.
The post Marketers React With Anger to the Facebook Video Ad Lawsuit appeared first on Onlinevideo.net – Online Video Marketing…

16th Oct 2018 Posted in: News Comments Off

No machine check by itself is going to flag every video with unsafe content. That’s why Fullscreen Shield adds a manual review.
The post Fullscreen Shield Offers Two-Stage Brand Safety Protection appeared first on Onlinevideo.net – Online Video Marke…

15th Oct 2018 Posted in: News Comments Off
Data-Driven Video

Why stick to one-size-fits-all when personalization lets marketers do so much more? Learn how Innovid delivered strong metrics with data-driven video ads.

The post How L’Oréal Drove Online Traffic With Data-Driven Video Ads appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Oct 2018 Posted in: News Comments Off

It creates a TV-like experience and fools the ad-blockers. Here’s why SSAI is the most important technology around for online video advertising.
The post SSAI: What Marketers Need to Know About Server-Side Ad Insertion appeared first on Onlinevideo.ne…

11th Oct 2018 Posted in: News Comments Off

It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.
The post Ad-Supported OTT Video Watched by the Young and the Wealthy appeared first on Onlinevideo.net – Online Video Market…

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