By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.
The post Thanksgiving Was the Best Day of ’18 to Reach Shoppers With Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
The era of attribution is here. A joint solution from RhythmOne and Places lets marketers quantify in-store visits and brand lift.
The post RhythmOne Works With Placed to Track and Measure In-Store Visits appeared first on Onlinevideo.net – Online Vi…
Turn YouTube viewers into customers. Here are four ways to capture actively engaged lean-forward search users and unlock the power of search targeting.
The post Unlock Untapped YouTube Targeting appeared first on Onlinevideo.net – Online Video Market…
Not deeply invested in addressable ads? Don’t worry, the area is just starting out. The thing to do is embrace experimentation and learn what works.
The post Embrace Experimentation During Addressable TV’s Early Days appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Even the biggest agencies aren’t above making a few influencer marketing mistakes. Read this list to find out how all your hard work could go terribly, terribly wrong.
The post Influencer Marketing Mistakes: 6 Easy Ways to Do It Wrong appeared first o…
While marketers can get their ads in front of targeted demos on any device, can they guarantee those viewers are actually paying attention?
The post Pay Attention: Can Marketers Be Sure Consumers Are Watching? appeared first on Onlinevideo.net – Onlin…
A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.
The post Advanced TV Attribution Now on Par With Digital, Says FreeWheel appeared first on Onlinevideo.net – Online Video Mar…
Combining live linear TV ad views with OTT has a synergistic effect, says the VAB in a report on the benefits of omnichannel marketing.
The post Omnichannel Marketing Has Doubled in the Last 4 Years: Report appeared first on Onlinevideo.net – Online …
With participation from connected TV platform MediaTek and A+E channels, Nielsen is able to offer a full ecosystem in its DAI trial.
The post MediaTek and A+E Join Nielsen’s Dynamic Ad Insertion Pilot appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Streaming TV measurement specialist Conviva adds social platform measurement to its portfolio, creating a multiplatform suite.
The post Conviva Buys Delmondo, Expands Measurement to Social Platforms appeared first on Onlinevideo.net – Online Video Ma…
When cord-cutters stream from ad-free online services, how can marketers reach them? Through their on-screen menus, RhythmOne says.
The post RhythmOne Offering More Ways to Reach Connected TV Viewers appeared first on Onlinevideo.net – Online Video M…
To attract Christmas shoppers, create an emotionally resonant story. Glassview offers holiday video ad tips to please new and existing customers.
The post 3 Holiday Video Ad Tips: How to Get Views and Drive ROI appeared first on Onlinevideo.net – Onl…
Video streaming service Socialive debuts a new offering letting brands stream live video to their own sites, as well as their social channels.
The post Socialive Studio Brings Live Video to Owned and Operated Sites appeared first on Onlinevideo.net -…
After sifting through an unprecedented amount of public comments, the IAB Tech Lab has released the final version of VAST 4.1.
The post Exclusive: IAB Publishes Final Version of VAST 4.1 Spec appeared first on Onlinevideo.net – Online Video Marketing…
Brands reaching out to young adults need an online video strategy. Millennials are more likely to engage with brands after watching a video.
The post Millennials Shop With Online Videos: 85% Purchase After Viewing appeared first on Onlinevideo.net – O…
