Archive
23rd Sep 2018 Posted in: News Comments Off

The combination of reach, targeting, and attribution create a marketing trifecta. Viewers, publishers, and marketers are all looking to the new living room.
The post Welcome to the New Living Room: 57% of Video Ads Now Play on TVs appeared first on On…

21st Sep 2018 Posted in: News Comments Off

With TotalTV for Advertisers’ ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.
The post Dataxu Releases TotalTV for Advertisers, for Multi-Screen Reach appeared first on Onlinevideo…

20th Sep 2018 Posted in: News Comments Off

Three expert vendors offer pro tips on delivering addressable advertising for massive live events. To avoid bottlenecks, skip just-in-time placement and work in advance.
The post Scaling Addressable Advertising: Tips From Akamai, SpotX, Yospace appear…

18th Sep 2018 Posted in: News Comments Off
Addressable TV

The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.

The post Addressable TV Hits a Turning Point: Notes From DMEXCO ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

17th Sep 2018 Posted in: News Comments Off

So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.
The post Multi-Platform Marketing: Does the Concept or Channel Come First? appeared first on Onlinevideo.net – Online Video…

15th Sep 2018 Posted in: News Comments Off

Unlike the TV ad ecosystem, OTT ad workflows are a mix of formats and standards. The Streaming Video Alliance pushes for clarity.
The post Streaming Video Alliance Issues Best Practices for Online Video Ads appeared first on Onlinevideo.net – Online …

13th Sep 2018 Posted in: News Comments Off
YouTube Announces Vertical Video Ad Support

With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.

The post YouTube Announces Vertical Video Ad Support at DMEXCO ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Sep 2018 Posted in: News Comments Off

Thanks to a partnership between ListenFirst and Twitter, marketers can compare Twitter video performance against industry benchmarks.
The post ListenFirst Lets Marketers Measure Twitter Video Performance appeared first on Onlinevideo.net – Online Vid…

11th Sep 2018 Posted in: News Comments Off

How do streaming audio or video ads lead to improved brand metrics? Nielsen Brand Effect promises cross-platform metrics, and it now works with Spotify.
The post Nielsen and Spotify Expand Partnership With Nielsen Brand Effect appeared first on Online…

10th Sep 2018 Posted in: News Comments Off

By grouping all of its marketer and publisher sales tools as Oath Ad Platforms, Oath makes advertising partnerships easier.
The post Oath Ad Platforms: The Verizon Subsidiary Puts the Focus on Ads appeared first on Onlinevideo.net – Online Video Mark…

9th Sep 2018 Posted in: News Comments Off

When working with influencers, combine entertainment and information to keep them on message. Read on for other influencer marketing secrets.
The post Influencer Marketing Secrets: How to Keep the Talent On-Message appeared first on Onlinevideo.net – …

6th Sep 2018 Posted in: News Comments Off

At the 2018 Podcast Upfront, major podcast networks told agency buyers that podcast ad targeting is surprisingly sophisticated.
The post Podcast Ad Targeting Is Here and it Works, Say Wondery, Panoply appeared first on Onlinevideo.net – Online Video M…

6th Sep 2018 Posted in: News Comments Off

As influencer marketing grows, so do instances of follower fraud. Unsuspecting brands are wasting a large amount of their marketing budgets.
The post Fullscreen Fights Follower Fraud: 6 Takeaways From its Report appeared first on Onlinevideo.net – On…

4th Sep 2018 Posted in: News Comments Off

Not all immersive video experiences serve the same purpose. To understand what ads viewers tolerate, consider how different content is watched.
The post Ads in AR, VR, and 360: How Many Will Viewers Tolerate? appeared first on Onlinevideo.net – Online…

31st Aug 2018 Posted in: News Comments Off

There’s no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer’s mindset.
The post 3 Tips From Facebook on Matching Video Ads With Viewers appeared first on Onlinevideo.net – On…

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