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21st Jan 2019 Posted in: News Comments Off

Yes, there’s a clear winner. A comprehensive study comparing TV, YouTube, and Facebook tests for unaided and aided brand recall.
The post Comparing TV, YouTube, and Facebook Video Ads: Which One Wins? appeared first on Onlinevideo.net – Online Video …

18th Jan 2019 Posted in: News Comments Off
Sponsored Posts

The United States is the clear leader for Instagram influencers, where women, micro-influencers, and millennials dominate sponsored posts.

The post Sponsored Posts on the Rise: Insta Influencers Grew By 39% in ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th Jan 2019 Posted in: News Comments Off

With its no-engineering-needed ad insertion solution, Wurl provides a simple way to serve video ads on connected TV platforms.
The post Wurl Introduces AdSpring to Deliver Ads to Connected TV Viewers appeared first on Onlinevideo.net – Online Video M…

15th Jan 2019 Posted in: News Comments Off

Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.
The post How to Reach Millennials and Generation Z With Online Video appeared first on Onlinev…

2nd Jan 2019 Posted in: News Comments Off

New video options try to steal the spotlight, but the VAB says multi-screen premium video is the winner for six important reasons.
The post 6 Keys to Creating a Multi-Screen Premium Video Campaign appeared first on Onlinevideo.net – Online Video Mark…

31st Dec 2018 Posted in: News Comments Off
Looking Back: OnlineVideo.net's 10 Most Viewed Articles of 2018

Facebook, Facebook, and more Facebook. Looking back at the video marketing topics that brought the most clicks shows a strong interest in the social network.

The post Looking Back: OnlineVideo.net’s 10 Most Viewed Articles of 2018 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

21st Dec 2018 Posted in: News Comments Off
2019 video ad predictions

As the calendar turns a page, it’s time to wonder what 2019 will bring. 13 industry experts offer their best predictions for the coming year.

The post Predictions for 2019: What’s Coming to Online Video Advertising? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

20th Dec 2018 Posted in: News Comments Off

Brands are spending less on linear TV and more on addressable video ads, but addressable isn’t yet making up the difference, says Warc.
The post Linear TV Is Still the Advertising King But its Days Are Numbered appeared first on Onlinevideo.net – Onli…

20th Dec 2018 Posted in: News Comments Off

How Americans watch TV has changed a lot in the past five years, with OTT and mobile devices now the hottest areas.
The post OTT Ad Views Show Huge Gains in the U.S., Finds FreeWheel appeared first on Onlinevideo.net – Online Video Marketing Strategi…

17th Dec 2018 Posted in: News Comments Off

Advertisers have caught on that they need online video and mobile ads to reach today’s consumers, finds digital ad spend report.
The post Digital Ad Spend for H1 2018 Reaches $49.5B, a New Record appeared first on Onlinevideo.net – Online Video Market…

15th Dec 2018 Posted in: News Comments Off

Vimeo members can now publish their videos directly to LinkedIn. Here’s why it matters and how it benefits businesses.
The post 3 Tips for Making the Most of the LinkedIn and Vimeo Integration appeared first on Onlinevideo.net – Online Video Marketin…

13th Dec 2018 Posted in: News Comments Off

Thanks to consistent IDs from the video player and ad network, and the addition of an SDK to measure viewability, VAST 4.1 solves a raft of problems.
The post IAB Tech Lab Urges Adoption of VAST 4.1 at Video Summit appeared first on Onlinevideo.net -…

12th Dec 2018 Posted in: News Comments Off

There are a variety of requirements, rules, and technical challenges in filling an ad pod. Is that why viewers see the same ads over and over?
The post Solving the Technical Challenges in CTV and OTT Ad Delivery appeared first on Onlinevideo.net – Onl…

11th Dec 2018 Posted in: News Comments Off
Thanksgiving Was the Best Day of '18 to Reach Shoppers With Video

By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.

The post Thanksgiving Was the Best Day of ’18 to Reach Shoppers With Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

10th Dec 2018 Posted in: News Comments Off

The era of attribution is here. A joint solution from RhythmOne and Places lets marketers quantify in-store visits and brand lift.
The post RhythmOne Works With Placed to Track and Measure In-Store Visits appeared first on Onlinevideo.net – Online Vi…

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