Archive
20th Apr 2018 Posted in: News Comments Off

Today’s viewers don’t want another slick sales pitch or celebrity endorsement. They want products they feel good about buying. Storytelling lets brands connect in a meaningful way.
The post Why Brands Should Focus on Storytelling With Online Video app…

20th Apr 2018 Posted in: News Comments Off

It offers greater transparency and greatly reduces fraud. But an Ads.txt survey finds one-fifth of advertisers have never heard of it.
The post Ads.txt Survey: Over Half Say it Builds Trust for Programmatic appeared first on Onlinevideo.net – Online V…

18th Apr 2018 Posted in: News Comments Off

Over half of today’s businesses spend money on content marketing, with many taking a multi-platform approach. Video proves most popular way to reach consumers.
The post Video Proves Most Popular for Multi-Platform Marketing Strategies appeared first …

18th Apr 2018 Posted in: News Comments Off

An online advertising veteran sees brand-safe video as the future, as Digital Remedy buys CrowdHere and gains a pipeline to thousands of creative pros.
The post Digital Remedy Acquires CrowdHere, a Curated Video Collective appeared first on Onlinevide…

17th Apr 2018 Posted in: News Comments Off
Facebook Prime Time

Online video is a great way to bolster a TV buy, but brands need to know what to expect. On Facebook, prime time is anytime—just don’t expect mobile to act like TV.

The post Facebook Prime Time Is Anytime, Says the Social Network appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th Apr 2018 Posted in: News Comments Off

Join us May 9 in New York City for the most forward-looking video marketing conference yet. Naturally, the future of VR, AR, and 360 video is on the agenda.
The post VR, AR, and 360 Video for Marketing: See it First at the Video Marketing Power Summit…

12th Apr 2018 Posted in: News Comments Off

More cord-cutting leads to lower TV viewing numbers, which leads to fewer advertisers buying ads and lower TV ad spending for years to come.
The post TV Ad Spending Declines as Viewers and Marketers Move Online appeared first on Onlinevideo.net – Onli…

9th Apr 2018 Posted in: News Comments Off

With the launch of CFlight, NBCU aims to give advertisers the cross-platform metric they’ve been demanding, while proving that content is more important than screen.
The post CFlight: Why NBCUniversal Debuted a Cross-Platform Ad Metric appeared first …

6th Apr 2018 Posted in: News Comments Off

Offering players a reward is a great way to incentivize them to complete mobile game video ads, but different age groups prefer different rewards.
The post Mobile Game Video Ads: Marketing Success Is All About the Rewards appeared first on Onlinevideo…

5th Apr 2018 Posted in: News Comments Off

Get up-to-the-second real-time performance data on connected TV spots, then replace what isn’t working, thanks to Nielsen Grabix.
The post Nielsen Grabix Offers Instant Ad Data, No Waiting, With Gracenote appeared first on Onlinevideo.net – Online Vid…

3rd Apr 2018 Posted in: News Comments Off
Video Marketing Power Summit

Are you registered for the Video Marketing Power Summit? It’s the biggest video marketing conference New York City has seen, and the speaker lineup is off-the-chart.

The post Video Marketing Power Summit ’18: The Speaker Lineup Is Set appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

2nd Apr 2018 Posted in: News Comments Off
Adobe Sneak Peek

What works on one video platform might be unwatchable on another. Get a sneak peek at a product that creates new versions using artificial intelligence.

The post Peek at Video Ad AI, Adobe’s Video Marketing Platform Time-Saver appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

29th Mar 2018 Posted in: News Comments Off

Viewers are watching just as much television, but doing it on a variety of platforms. Measuring digital TV views can be a challenge.
The post Digital TV and Traditional TV Viewers: Plan a Marketing Campaign appeared first on Onlinevideo.net – Online V…

27th Mar 2018 Posted in: News Comments Off

After a year of alarm about the lack of transparency in the online advertising ecosystem, a roadmap has started to emerge.
The post 3 Steps for Guaranteeing Transparency: Adobe Shows the Way appeared first on Onlinevideo.net – Online Video Marketing S…

25th Mar 2018 Posted in: News Comments Off

Heard the term but not sure what it means? Ads.txt is the industry’s best defense against rampant ad fraud. Here’s how it works.
The post Ads.txt: Everything Online Video Marketers Need to Know appeared first on Onlinevideo.net – Online Video Marketin…

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