Yes, brands can offer creative and memorable moments in just six seconds. A Verizon Media executive highlights short spots that succeed.
The post As Mobile Video Soars, So Do Six-Second Ads appeared first on Onlinevideo.net – Online Video Marketing St…
Heard of the California Consumer Privacy Act? It’ll be here in less than a year, and it’s sure to have a giant impact on the video ad industry.
The post Consumer Privacy in 2019: Ad Practices Lead to Better Experiences appeared first on Onlinevideo.ne…
Yes, there’s a clear winner. A comprehensive study comparing TV, YouTube, and Facebook tests for unaided and aided brand recall.
The post Comparing TV, YouTube, and Facebook Video Ads: Which One Wins? appeared first on Onlinevideo.net – Online Video …
The United States is the clear leader for Instagram influencers, where women, micro-influencers, and millennials dominate sponsored posts.
The post Sponsored Posts on the Rise: Insta Influencers Grew By 39% in ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
With its no-engineering-needed ad insertion solution, Wurl provides a simple way to serve video ads on connected TV platforms.
The post Wurl Introduces AdSpring to Deliver Ads to Connected TV Viewers appeared first on Onlinevideo.net – Online Video M…
Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.
The post How to Reach Millennials and Generation Z With Online Video appeared first on Onlinev…
New video options try to steal the spotlight, but the VAB says multi-screen premium video is the winner for six important reasons.
The post 6 Keys to Creating a Multi-Screen Premium Video Campaign appeared first on Onlinevideo.net – Online Video Mark…
Facebook, Facebook, and more Facebook. Looking back at the video marketing topics that brought the most clicks shows a strong interest in the social network.
The post Looking Back: OnlineVideo.net’s 10 Most Viewed Articles of 2018 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
As the calendar turns a page, it’s time to wonder what 2019 will bring. 13 industry experts offer their best predictions for the coming year.
The post Predictions for 2019: What’s Coming to Online Video Advertising? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.
Brands are spending less on linear TV and more on addressable video ads, but addressable isn’t yet making up the difference, says Warc.
The post Linear TV Is Still the Advertising King But its Days Are Numbered appeared first on Onlinevideo.net – Onli…
How Americans watch TV has changed a lot in the past five years, with OTT and mobile devices now the hottest areas.
The post OTT Ad Views Show Huge Gains in the U.S., Finds FreeWheel appeared first on Onlinevideo.net – Online Video Marketing Strategi…
Advertisers have caught on that they need online video and mobile ads to reach today’s consumers, finds digital ad spend report.
The post Digital Ad Spend for H1 2018 Reaches $49.5B, a New Record appeared first on Onlinevideo.net – Online Video Market…
Vimeo members can now publish their videos directly to LinkedIn. Here’s why it matters and how it benefits businesses.
The post 3 Tips for Making the Most of the LinkedIn and Vimeo Integration appeared first on Onlinevideo.net – Online Video Marketin…
Thanks to consistent IDs from the video player and ad network, and the addition of an SDK to measure viewability, VAST 4.1 solves a raft of problems.
The post IAB Tech Lab Urges Adoption of VAST 4.1 at Video Summit appeared first on Onlinevideo.net -…
There are a variety of requirements, rules, and technical challenges in filling an ad pod. Is that why viewers see the same ads over and over?
The post Solving the Technical Challenges in CTV and OTT Ad Delivery appeared first on Onlinevideo.net – Onl…
