Archive
17th Apr 2018 Posted in: News Comments Off
Facebook Prime Time

Online video is a great way to bolster a TV buy, but brands need to know what to expect. On Facebook, prime time is anytime—just don’t expect mobile to act like TV.

The post Facebook Prime Time Is Anytime, Says the Social Network appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Mar 2018 Posted in: News Comments Off

Smaller companies are gaining on the big two, slowly eroding the formidable stranglehold Google/Facebook has on digital dollars.
The post The Google/Facebook Stranglehold on Ad Dollars Might Be Slipping appeared first on Onlinevideo.net – Online Video…

23rd Feb 2018 Posted in: News Comments Off

Not all screens are equal, research from Australia suggests. When viewers lean-in to view full-screen premium content, they pay greater attention.
The post Lean-In: Why Mobile Video Offers the Best Results for Ads appeared first on Onlinevideo.net – O…

31st Jan 2018 Posted in: News Comments Off

Sites like YouTube and Facebook will do well in video ad sales through 2022, as advertisers look for premium, brand-safe FVOD content.
The post FVOD Will Become a Hot Growth Area for Video Advertising: Juniper appeared first on Onlinevideo.net – Onlin…

25th Jan 2018 Posted in: News Comments Off

How can smaller players compete against the 800-pound gorillas of Google and Facebook? By working together on their own walled garden solutions.
The post Walled Gardens: Publishers Join to Battle Google and Facebook appeared first on Onlinevideo.net -…

18th Jan 2018 Posted in: News Comments Off
Facebook declines

It turns out Facebook didn’t just recently change its newsfeed algorithm. It did so early in 2017, and the changes led to a big reduction in video views.

The post Facebook Algorithm Changes Are Hurting Publishers; Here’s Proof appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

18th Dec 2017 Posted in: News Comments Off

The major online video platforms introduced innovative features in 2017 designed to attract both viewers and advertisers. Join us in recapping the highlights.
The post Recapping the Biggest Moves in Online Video Marketing in 2017 appeared first on Onl…

7th Nov 2017 Posted in: News Comments Off

Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they’re square.
The post Videos Are Getting Longer, and Engagement Rates Are Rising appeared first on Onlinevideo.net …

28th Oct 2017 Posted in: News Comments Off
Reevaluate online video channels

Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.

The post Planning for ’18: Reevaluate the Online Video Channels Brands Use appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

24th Oct 2017 Posted in: News Comments Off

When promoting a game to mobile app users, nothing beats the effectiveness of video. A report finds video networks doing especially well in mobile app rankings.
The post Video Advertisers Score Big in Mobile App Power Rankings appeared first on Online…

6th Oct 2017 Posted in: News Comments Off

The holiday time is the right time to attract shoppers with online video. Don’t worry if you’re just getting started: Here’s how to make a late start work to your advantage.
The post Creating a Holiday Video Strategy: The MatPat Interview, Part 2 app…

4th Oct 2017 Posted in: News Comments Off

The holiday shopping season is critical for video marketers, since many consumers want to get a feel for a product before they spend their money. In this interview, brand consultant and YouTube star Matthew Patrick offers advice for getting it right.

24th Aug 2017 Posted in: News Comments Off

Mobile apps are far more popular than the mobile web, and millennials spend a huge amount of time on their phones. A ComScore report provides a deep dive on mobile app activity.
The post Facebook, YouTube, FB Messenger the Most Used Mobile Apps appear…

21st Aug 2017 Posted in: News Comments Off

Admit it, teens: You’ve turned away from Facebook because your parents (and even grandparents) are on it, right? It’s hard to keep things private on the world’s biggest social network.
The post Facebook Shows First-Ever Decline With Teens and Tweens a…

20th Aug 2017 Posted in: News Comments Off

Advertisers are no longer locked into buying Newsfeed spots when they really only want in-stream placement on Facebook’s growing collection of long-form premium content.
The post Facebook Lures TV Advertisers With Option to Buy In-Stream Spots appeare…

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