Archive
15th Aug 2018 Posted in: News Comments Off

Creating effective mobile video ads isn’t a hassle with Facebook’s latest service, which lets even brands with no videos get in the game.
The post No Videos? No Problem: Facebook Turns Still Images into Video Ads appeared first on Onlinevideo.net – O…

9th Aug 2018 Posted in: News Comments Off

After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.
The post Facebook Now Beats YouTube for Video Viewing, Relevant Ads appeared first on Onlinevideo.net – Online Video Marketing Str…

2nd Jul 2018 Posted in: News Comments Off
video marketing by the numbers

Does your brand post interactive online videos? Well, 29 percent of video marketing pros do. Wibbitz provides a snapshot on the industry.

The post Video Marketing By the Numbers: Who’s Making Videos and Why? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Jun 2018 Posted in: News Comments Off

They don’t get their popularity for nothing: Tubular Labs’ study of video influencers shows they post a majority of top videos and get a majority of views.
The post Video Influencers Get 84% of YouTube Views, 56% of Facebook Views appeared first on O…

14th Jun 2018 Posted in: News Comments Off

People tap through so quickly that getting attention Instagram Stories is a challenge but it can be done. Here are 5 best practices.
The post Instagram Stories: 5 Tips From Facebook on How Brands Can Succeed appeared first on Onlinevideo.net – Online…

17th Apr 2018 Posted in: News Comments Off
Facebook Prime Time

Online video is a great way to bolster a TV buy, but brands need to know what to expect. On Facebook, prime time is anytime—just don’t expect mobile to act like TV.

The post Facebook Prime Time Is Anytime, Says the Social Network appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Mar 2018 Posted in: News Comments Off

Smaller companies are gaining on the big two, slowly eroding the formidable stranglehold Google/Facebook has on digital dollars.
The post The Google/Facebook Stranglehold on Ad Dollars Might Be Slipping appeared first on Onlinevideo.net – Online Video…

23rd Feb 2018 Posted in: News Comments Off

Not all screens are equal, research from Australia suggests. When viewers lean-in to view full-screen premium content, they pay greater attention.
The post Lean-In: Why Mobile Video Offers the Best Results for Ads appeared first on Onlinevideo.net – O…

31st Jan 2018 Posted in: News Comments Off

Sites like YouTube and Facebook will do well in video ad sales through 2022, as advertisers look for premium, brand-safe FVOD content.
The post FVOD Will Become a Hot Growth Area for Video Advertising: Juniper appeared first on Onlinevideo.net – Onlin…

25th Jan 2018 Posted in: News Comments Off

How can smaller players compete against the 800-pound gorillas of Google and Facebook? By working together on their own walled garden solutions.
The post Walled Gardens: Publishers Join to Battle Google and Facebook appeared first on Onlinevideo.net -…

18th Jan 2018 Posted in: News Comments Off
Facebook declines

It turns out Facebook didn’t just recently change its newsfeed algorithm. It did so early in 2017, and the changes led to a big reduction in video views.

The post Facebook Algorithm Changes Are Hurting Publishers; Here’s Proof appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

18th Dec 2017 Posted in: News Comments Off

The major online video platforms introduced innovative features in 2017 designed to attract both viewers and advertisers. Join us in recapping the highlights.
The post Recapping the Biggest Moves in Online Video Marketing in 2017 appeared first on Onl…

7th Nov 2017 Posted in: News Comments Off

Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they’re square.
The post Videos Are Getting Longer, and Engagement Rates Are Rising appeared first on Onlinevideo.net …

28th Oct 2017 Posted in: News Comments Off
Reevaluate online video channels

Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.

The post Planning for ’18: Reevaluate the Online Video Channels Brands Use appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

24th Oct 2017 Posted in: News Comments Off

When promoting a game to mobile app users, nothing beats the effectiveness of video. A report finds video networks doing especially well in mobile app rankings.
The post Video Advertisers Score Big in Mobile App Power Rankings appeared first on Online…

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