Archive
16th Oct 2018 Posted in: News Comments Off

No machine check by itself is going to flag every video with unsafe content. That’s why Fullscreen Shield adds a manual review.
The post Fullscreen Shield Offers Two-Stage Brand Safety Protection appeared first on Onlinevideo.net – Online Video Marke…

10th Oct 2018 Posted in: News Comments Off

And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.
The post Facebook Takes a Quarter of All U.S. Video Ad Spending: eMarketer appeared first on Onlinevideo.net – Online Vi…

12th Sep 2018 Posted in: News Comments Off

Thanks to a partnership between ListenFirst and Twitter, marketers can compare Twitter video performance against industry benchmarks.
The post ListenFirst Lets Marketers Measure Twitter Video Performance appeared first on Onlinevideo.net – Online Vid…

31st Aug 2018 Posted in: News Comments Off

There’s no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer’s mindset.
The post 3 Tips From Facebook on Matching Video Ads With Viewers appeared first on Onlinevideo.net – On…

15th Aug 2018 Posted in: News Comments Off

Creating effective mobile video ads isn’t a hassle with Facebook’s latest service, which lets even brands with no videos get in the game.
The post No Videos? No Problem: Facebook Turns Still Images into Video Ads appeared first on Onlinevideo.net – O…

9th Aug 2018 Posted in: News Comments Off

After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.
The post Facebook Now Beats YouTube for Video Viewing, Relevant Ads appeared first on Onlinevideo.net – Online Video Marketing Str…

2nd Jul 2018 Posted in: News Comments Off
video marketing by the numbers

Does your brand post interactive online videos? Well, 29 percent of video marketing pros do. Wibbitz provides a snapshot on the industry.

The post Video Marketing By the Numbers: Who’s Making Videos and Why? appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Jun 2018 Posted in: News Comments Off

They don’t get their popularity for nothing: Tubular Labs’ study of video influencers shows they post a majority of top videos and get a majority of views.
The post Video Influencers Get 84% of YouTube Views, 56% of Facebook Views appeared first on O…

14th Jun 2018 Posted in: News Comments Off

People tap through so quickly that getting attention Instagram Stories is a challenge but it can be done. Here are 5 best practices.
The post Instagram Stories: 5 Tips From Facebook on How Brands Can Succeed appeared first on Onlinevideo.net – Online…

17th Apr 2018 Posted in: News Comments Off
Facebook Prime Time

Online video is a great way to bolster a TV buy, but brands need to know what to expect. On Facebook, prime time is anytime—just don’t expect mobile to act like TV.

The post Facebook Prime Time Is Anytime, Says the Social Network appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Mar 2018 Posted in: News Comments Off

Smaller companies are gaining on the big two, slowly eroding the formidable stranglehold Google/Facebook has on digital dollars.
The post The Google/Facebook Stranglehold on Ad Dollars Might Be Slipping appeared first on Onlinevideo.net – Online Video…

23rd Feb 2018 Posted in: News Comments Off

Not all screens are equal, research from Australia suggests. When viewers lean-in to view full-screen premium content, they pay greater attention.
The post Lean-In: Why Mobile Video Offers the Best Results for Ads appeared first on Onlinevideo.net – O…

31st Jan 2018 Posted in: News Comments Off

Sites like YouTube and Facebook will do well in video ad sales through 2022, as advertisers look for premium, brand-safe FVOD content.
The post FVOD Will Become a Hot Growth Area for Video Advertising: Juniper appeared first on Onlinevideo.net – Onlin…

25th Jan 2018 Posted in: News Comments Off

How can smaller players compete against the 800-pound gorillas of Google and Facebook? By working together on their own walled garden solutions.
The post Walled Gardens: Publishers Join to Battle Google and Facebook appeared first on Onlinevideo.net -…

18th Jan 2018 Posted in: News Comments Off
Facebook declines

It turns out Facebook didn’t just recently change its newsfeed algorithm. It did so early in 2017, and the changes led to a big reduction in video views.

The post Facebook Algorithm Changes Are Hurting Publishers; Here’s Proof appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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