Archive
5th Nov 2018 Posted in: News Comments Off

Thanks to the rise of living room streaming of premium content, marketers enjoy high completion rates on their 30-second ad breaks.
The post The 30-Second Ad Makes a Comeback, Now 55% of All Video Ad Views appeared first on Onlinevideo.net – Online Vi…

1st Aug 2018 Posted in: News Comments Off

Video ad completion rates are up across the board, but nothing beats CTV completion rates for premium video, finds Extreme Reach.
The post CTV Completion Rates Peak at 97%, Finds Extreme Reach Q2 Report appeared first on Onlinevideo.net – Online Vide…

31st May 2018 Posted in: News Comments Off

The latest quarterly report from Extreme Reach sees CTR, video completion rates, and viewability rates all moving in the right direction.
The post CTR for Video Ads on the Upswing, But Still Down for the Year appeared first on Onlinevideo.net – Online…

15th Mar 2018 Posted in: News Comments Off
Video Ad Fraud Rate

It takes a village—or, in this case, all parts of the video ecosystem—but we’re seeing real improvement in the video ad fraud rate.

The post Video Ad Fraud Rate on the Decline: Down an Average of 31% appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

22nd Jan 2018 Posted in: News Comments Off

Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.
The post Creative Assets Workflow Inefficiencies Plague Video Advertisers appeared first on Onlinevide…

22nd Jan 2018 Posted in: News Comments Off

Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.
The post Creative Assets Workflow Inefficiencies Plague Video Advertisers appeared first on Onlinevide…

30th Oct 2017 Posted in: News Comments Off

The latest benchmark report from Extreme Reach sees marketers moving to mobile, completion rates up slightly, and click-through rates dropping like a rock.
The post Click-Through Rates Are Down Across the Board for Video Ads appeared first on Onlinevi…

27th Jul 2017 Posted in: News Comments Off

What’s happening here? Viewing time, viewability, and completion rates are all trending up. Has the online video ad community figured out how best to appeal to consumers?
The post Video Ad Viewing Time Up 19%, While Viewability Rates Up 20% appeared f…

10th Nov 2014 Posted in: News Comments Off

Do you know where your online video ads are being shown? Learn to spot the black holes of video advertising or risk wasting your marketing budget.
The post The 4 Types of Wasted Video Ad Impressions: Learn to Avoid Them appeared first on Onlinevideo.n…

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