Archive
7th Nov 2017 Posted in: News Comments Off

Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they’re square.
The post Videos Are Getting Longer, and Engagement Rates Are Rising appeared first on Onlinevideo.net …

22nd Aug 2017 Posted in: News Comments Off
To Reach Esports Fans, Brands Need to Tell the Players' Stories

As esports grow they become less about the actual games and more about the players playing them. Brands can get involved by helping fans engage with their favorite gamers.

The post To Reach Esports Fans, Brands Need to Tell the Players’ Stories appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

1st Aug 2017 Posted in: News Comments Off
The 3 Big Concerns Advertisers Have with Over-the-Top Video

…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.

The post The 3 Big Concerns Advertisers Have with Over-the-Top Video appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Jul 2017 Posted in: News Comments Off
Don't Be Afraid to Go Long: Long Brand Videos Get High Engagement

While viewers tune away quickly on video sharing and social media sites, they’re much more likely to watch long-form content on a brand-owned property.

The post Don’t Be Afraid to Go Long: Long Brand Videos Get High Engagement appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

28th Apr 2016 Posted in: News Comments Off
The Dos and Don'ts of Interactive Video Marketing

Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.

The post The Dos and Don’ts of Interactive Video Marketing appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

5th Mar 2016 Posted in: News Comments Off

A Rapt Media report looks at marketers’ challenges and priorities, and learns that many rely on distribution alone to reach the right audience.
The post Marketers Say Creating Personalized Content Is Biggest Challenge appeared first on Onlinevideo.net…

10th Feb 2016 Posted in: News Comments Off

While Twitter has sold video ads for years, it now offers brands premium placement. Could this stop the company’s epic stock dive?
The post Twitter Sells Video Ads at the Top of the Feed, Looks to Brands appeared first on Onlinevideo.net – Online Vide…

16th Nov 2015 Posted in: News Comments Off

Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.
The post Blocking Bots Increases Video Ad Engagement By 22%, Finds Study appeared first on Onlin…

25th Aug 2015 Posted in: News Comments Off
Engagement: For Video Marketers, it's More Than Just a Metric

What do marketers mean when they talk about engagement? While it’s poorly defined and often tied to simplistic data, it’s also one of the most important goals of any campaign.

The post Engagement: For Video Marketers, it’s More Than Just a Metric appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

20th Aug 2015 Posted in: News Comments Off

When viewers are active participants in the videos they watch, they’re willing to stick around longer, and they’re more likely to make a purchase.
The post Interactivity Is Key to Longer Video Engagement, Says Rapt Media appeared first on Onlinevideo….

11th Aug 2015 Posted in: News Comments Off
Why Brands Should Avoid Live-Streaming Video Content, For Now

Live streams use a lot of resources, but deliver little in return. Don’t give into the hype about live video—ask what live streaming really accomplishes for your brand.

The post Why Brands Should Avoid Live-Streaming Video Content, For Now appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

21st Jul 2015 Posted in: News Comments Off

Keep the viewer engaged and entertained, and it’s sure to have a positive impact on your brand. Here are five proven ways to earn a viewer’s attention.
The post 5 Tips to Maximize Time Spent with Online Video appeared first on Onlinevideo.net – Online…

25th Apr 2015 Posted in: News Comments Off

These live video streaming apps are hot right now and they make engaging with fans a snap. Here’s how to use each to your brand’s advantage.
The post Marketing with Meerkat and Periscope: Get Started, Get Results appeared first on Onlinevideo.net – On…

31st Jan 2015 Posted in: News Comments Off

Which Super Bowl spots have enjoyed the most views and engagements online? Here are the ten ads that tackled the competition.
The post Game-Winning Ads: The Top Ten Online Video Super Bowl Commercials appeared first on Onlinevideo.net – Online Video S…

7th Aug 2014 Posted in: News Comments Off

When people research products on YouTube, they want to see more than the features — they want to see how those products will fit into their lives.
The post Tap Into an Audience’s Passions to Drive Purchases, Says YouTube appeared first on Onlin…

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