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20th Oct 2017 Posted in: News Comments Off

In a real-world test of video gamers, YuMe found that VR ads were remembered at a high rate, with VR pre-rolls showing strong aided recall performance.
The post VR Ads Show Huge Product Recall Numbers, Finds YuMe Study appeared first on Onlinevideo.ne…

16th Aug 2017 Posted in: News Comments Off

Yes, viewability is important, but it’s table stakes. Rather than seeing viewability as a metric to watch, recognize it for what it is: The starting point.
The post Viewability Is the Tip of the Iceberg: Get the Whole Picture appeared first on Onlinev…

1st Jun 2017 Posted in: News Comments Off
Video Advertising Exploding for App Marketers, Finds Survey

App install marketers—who promote mobile apps typically with mobile ads—find full-screen and social video ads to be hugely effective.

The post Video Advertising Exploding for App Marketers, Finds Survey appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

12th May 2016 Posted in: News Comments Off

Young adult cord-cutters see ads shown with original online video as “more interesting” or “fun,” making this a valuable way to reach a challenging demographic.
The post Online Video Ads More Memorable Than TV Spots, Finds IAB Study appeared first on …

4th May 2016 Posted in: News Comments Off
3 Takeaways on Video Ad Effectiveness From Yahoo's Video Report

Should you show horizontal or vertical video ads? Should your ads auto-play or wait for the viewers to initiate playback? A Yahoo report holds the answers.

The post 3 Takeaways on Video Ad Effectiveness From Yahoo’s Video Report appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

11th Apr 2016 Posted in: News Comments Off

Device and ad length matter when targeting younger or older adults. The IAB, Tremor, and Millward Brown studied 1,800 adults, testing their reactions to video ads.
The post 5 Important Lessons on Video Ad Length for Demographic Targeting appeared firs…

8th Mar 2016 Posted in: News Comments Off

YuMe looked at the value of various length ad sports in real-world campaigns, finding that short video ads have a purpose but aren’t right for every audience.
The post Get to the Point: 5 Places Where Short Video Ads Perform Best appeared first on Onl…

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