10th Sep 2018 Posted in: News Comments Off

By grouping all of its marketer and publisher sales tools as Oath Ad Platforms, Oath makes advertising partnerships easier.
The post Oath Ad Platforms: The Verizon Subsidiary Puts the Focus on Ads appeared first on – Online Video Mark…

26th Jul 2018 Posted in: News Comments Off

MightyHive and The Guardian US ran an experiment and found 72% of some video buys were fraudulent, but ads.txt almost eliminated the problem.
The post MightyHive Proves Ads.txt Stops an Alarming Amount of Ad Fraud appeared first on – O…

25th Jun 2018 Posted in: News Comments Off

If they’re going to succeed against new media giants, old media giants need to get a lot bigger. The new AT&T with TimeWarner and AppNexus is massive.

The post Can AT&T + TimeWarner + AppNexus Win Against Google and Facebook? appeared first on – Online Video Marketing Strategies, News, and Tips.

15th Feb 2018 Posted in: News Comments Off

Publishers can maximize their sales, says JW Player of its new programmatic video solution, while advertisers can reach a premium audience.
The post JW Player Creates Video Player Bidding, SpotX Exclusive Partner appeared first on – On…

1st Jul 2017 Posted in: News Comments Off

Second-party data can be a useful tool for broadening reach, determining strong prospects, or making some extra revenue. Here’s how brands and publishers can create a second-party data strategy.
The post Cashing in on Second-Party Data: Time to Put a …

11th Apr 2017 Posted in: News Comments Off

Millennials love their devices, viewing more mobile videos every day. Now, advertisers can buy spots on a programmatic vertical video exchange through 150 DSPs.
The post Stand Tall: Viral Videos Get Their Own Programmatic Ad Exchange appeared first on…

27th Oct 2016 Posted in: News Comments Off

The surprising truth about video ad click-through rates: They’re dramatically higher than for banner ads, so marketers should look to video with their performance goals.
The post AppNexus Offers End-of-Year Ad-Buying Strategies for Brands appeared fir…

2nd Dec 2015 Posted in: News Comments Off

Twenty percent of buyers planned to increase their mobile video ad spending this year, although attribution and measurement remain areas of concern.
The post Mobile Video Will Grow Sales in 2016, But Major Obstacles Remain appeared first on Onlinevide…

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