The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.
With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.
TV viewing has forever changed, and so has video marketing. The good news is that marketers have more tools than ever to serve relevant ads to enthusiastic viewers.
Fleeting is fun. When messages disappear in a day, brands are free to try new things. An Instagram expert points the way to mobile platform freedom.
Who better to appeal to today’s teen viewers than a teen marketing mogul? Discover the agency started by a business-savvy 14-year-old.
The world’s biggest video site takes center stage at DMEXCO, reminding marketers that it’s still the most important player in the room.
The short-form social network has adopted video streaming in a big way, combining live events with instant feedback in one seamless package.
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While advertisers have focused on improving viewability rates, viewability alone doesn’t determine whether or not an ad will be effective. Fresh research shows how to improve visual engagement and brand recall.
The post Beyond Viewability: Research Sh…
The only way to fight the rising use of ad blockers is by understanding the root of the problem, believes the coalition which includes Google and Facebook. It will then create global online ad standards,.
The post DMEXCO: Industry Forms Coalition to C…
The world’s biggest marketing conference attracted over 43,000 attendees this year, and is now considered an essential event for many video marketers.