Archive
18th Sep 2018 Posted in: News Comments Off
Addressable TV

The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.

The post Addressable TV Hits a Turning Point: Notes From DMEXCO ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Sep 2018 Posted in: News Comments Off
YouTube Announces Vertical Video Ad Support

With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.

The post YouTube Announces Vertical Video Ad Support at DMEXCO ’18 appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Sep 2017 Posted in: News Comments Off
DMEXCO '17: Hulu Contrasts Old Way/New Way of TV Marketing

TV viewing has forever changed, and so has video marketing. The good news is that marketers have more tools than ever to serve relevant ads to enthusiastic viewers.

The post DMEXCO ’17: Hulu Contrasts Old Way/New Way of TV Marketing appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

14th Sep 2017 Posted in: News Comments Off
DMEXCO '17: 3 Ways Brands Can Embrace Instagram Stories

Fleeting is fun. When messages disappear in a day, brands are free to try new things. An Instagram expert points the way to mobile platform freedom.

The post DMEXCO ’17: 3 Ways Brands Can Embrace Instagram Stories appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Sep 2017 Posted in: News Comments Off
DMEXCO '17: To Attract Gen Z Customers, Hire a Gen Z Agency

Who better to appeal to today’s teen viewers than a teen marketing mogul? Discover the agency started by a business-savvy 14-year-old.

The post DMEXCO ’17: To Attract Gen Z Customers, Hire a Gen Z Agency appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

13th Sep 2017 Posted in: News Comments Off
DMEXCO '17: 3 Ways YouTube Videos Are Shaping Our Culture

The world’s biggest video site takes center stage at DMEXCO, reminding marketers that it’s still the most important player in the room.

The post DMEXCO ’17: 3 Ways YouTube Videos Are Shaping Our Culture appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

19th Sep 2016 Posted in: News Comments Off

The short-form social network has adopted video streaming in a big way, combining live events with instant feedback in one seamless package.
The post DMEXCO: Twitter Shows That Mobile and Video Go Together appeared first on Onlinevideo.net – Online Vi…

19th Sep 2016 Posted in: News Comments Off

While advertisers have focused on improving viewability rates, viewability alone doesn’t determine whether or not an ad will be effective. Fresh research shows how to improve visual engagement and brand recall.
The post Beyond Viewability: Research Sh…

16th Sep 2016 Posted in: News Comments Off

The only way to fight the rising use of ad blockers is by understanding the root of the problem, believes the coalition which includes Google and Facebook. It will then create global online ad standards,.
The post DMEXCO: Industry Forms Coalition to C…

21st Sep 2015 Posted in: News Comments Off
DMexco Grows in 2015: Here's Some of What You Missed in Cologne

The world’s biggest marketing conference attracted over 43,000 attendees this year, and is now considered an essential event for many video marketers.

The post DMexco Grows in 2015: Here’s Some of What You Missed in Cologne appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

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