14th Aug 2018 Posted in: News Comments Off

Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.
The post Programmatic Buying Used by 75% of All Brands, Says MediaRadar appeared first on – Online Video…

25th Mar 2018 Posted in: News Comments Off

Heard the term but not sure what it means? Ads.txt is the industry’s best defense against rampant ad fraud. Here’s how it works.
The post Ads.txt: Everything Online Video Marketers Need to Know appeared first on – Online Video Marketin…

22nd Mar 2018 Posted in: News Comments Off

The title of most annoying goes to pop-up ads. Whether they’re covering videos or news articles, consumers wish they would disappear.
The post Pop-Up Ads Ruin the Experience, Especially for Online Video appeared first on – Online Vide…

5th Dec 2017 Posted in: News Comments Off

According to a Zenith advertising forecast, online video will grow by an average of 17 percent for the next 3 years.
The post Forecast: Strong Growth in Online Video Advertising Through 2020 appeared first on – Online Video Marketing …

27th Apr 2017 Posted in: News Comments Off

Viewability isn’t something advertisers should need to chase after; it should be table stakes. ComScore’s move allows advertisers to focus on deeper metrics.
The post With Free Viewability Measurement, ComScore Sets the Baseline appeared first on Onli…

12th Jul 2016 Posted in: News Comments Off

Mixpo surveyed over 250 media insiders and found that Facebook’s video strategy is paying off. Publishers prefer its mobile-first ad formats and advanced targeting.
The post 50% of Publishers Have Run a Facebook Video Ad, 31% Used YouTube appeared fir…

1st Jun 2016 Posted in: News Comments Off

In the U.S., only 41 percent of desktop video ads are viewable. Invalid traffic resulting from programmatic ad buying is causing real problems for advertisers, a report says.
The post ComScore Highlights Problems With Invalid Traffic and Viewability a…

28th Sep 2015 Posted in: News Comments Off

Need a hand creating HTML5 video or display ads? The IAB Tech Lab has you covered with an updated guide, now open for public comment.
The post HTML5 Digital Advertising Guide Updated as Ad Week Begins in NYC appeared first on – Online …

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