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2nd Dec 2016 Posted in: News Comments Off

The work doesn’t end when the video goes online. To drive both conversions and return on investment, it’s important to measure, improve, and understand what succeeds.
The post Only 14% of Video Marketers Use Advanced Metrics: Vidyard appeared first on…

11th Dec 2015 Posted in: News Comments Off

70 percent of companies that have tried interactive video say that it works well, finds a study sponsored by Brightcove
The post Interactive Video Most Used for Driving Engagement and E-learning appeared first on Onlinevideo.net – Online Video Marketi…

20th Oct 2015 Posted in: News Comments Off
Is There a Measurement Gap? Many B2Bs Don’t Measure Video Results

For a video marketing strategy to be effective, marketers need to measure what works and link results to a marketing system. As Demand Metric and Vidyard show, many companies don’t go far enough with measurements.

The post Is There a Measurement Gap? Many B2Bs Don’t Measure Video Results appeared first on Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips.

28th Aug 2014 Posted in: News Comments Off

With online marketing videos, companies of every size have the same opportunity to grab the viewer’s attention, but SMBs aren’t making an effort.
The post SMBs Can Gain Ground on Competitors With Online Video, But Few Do appeared first on Onlinevideo….

11th Jul 2014 Posted in: News Comments Off

A survey shows that business-to-business companies are finding success with online video marketing, but budgets and lack of resources keep them from doing more.
The post What’s Holding Back B2B Video Marketing? Budgets, for One Thing appeared fi…

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