3rd Jan 2018 Posted in: News Comments Off

The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.
The post Data, Targeting, Privacy to Dominate 2018 Digital Ad Discussions appeared first o…

16th Oct 2017 Posted in: News Comments Off

With so many distribution methods and even more viewing platforms, getting video viewer data is a chore. Wicket Labs pulls it all together.
The post Wicket Labs Scorecards Measure and Predict Video Customers appeared first on – Online…

27th Sep 2017 Posted in: News Comments Off
Creating Ads Viewers Don't Want to Skip: In Search of Relevancy

There’s a lot of data available to online video marketers. Too much, really. When creating relevant ads, be guided by data but don’t get lost in it.

The post Creating Ads Viewers Don’t Want to Skip: In Search of Relevancy appeared first on – Online Video Marketing Strategies, News, and Tips.

17th Jun 2017 Posted in: News Comments Off

Take a deep dive into sponsored video data: A comprehensive database of sponsored video metrics helps both brands and branded content producers.
The post Tubular Labs Wants to Help Brands Make a Deal in Sponsored Video appeared first on…

27th May 2017 Posted in: News Comments Off

Collecting first-party viewer data and using it effectively is essential for today’s media companies. Here’s the information companies should collect and the questions they should be asking.
The post Using First-Party Data to Build a Personalized Medi…

25th May 2017 Posted in: News Comments Off

Ooyala has released its annual survey on the online video ecosystem, and its sees data as the next big driver. Learn the strategies to reach connected consumers.
The post Video Ads 2017: Data Will Improve Targeting and Simplify Buying appeared first o…

18th May 2017 Posted in: News Comments Off

If the ad is entertaining, and if the product or service advertised is relevant to the viewer, consumers are pretty much okay with it.
The post How Do Viewers Really Feel About Video Ads? Not Too Bad, Says AOL appeared first on – Onli…

9th May 2017 Posted in: News Comments Off

When advertisers are asked to rank distribution channels by importance, social channels come first and video sharing sites come second, reports Trusted Media Brands, Inc.
The post Facebook Beats YouTube as a Distribution Partner, Finds Survey appeared…

11th Apr 2017 Posted in: News Comments Off

ThinkInsight, a new modular platform from ThinkAnalytics, aims to give marketers and content providers an up-to-the-minute view of customer behavior.
The post With Real-Time Dashboard, ThinkAnalytics Offers KPIs, Viewer Data appeared first on Onlinevi…

23rd Mar 2017 Posted in: News Comments Off

The top video services rely on targeted personalization efforts to boost their bottom lines. Here’s how any company can put personalization data to work.
The post How to Deliver the Right Videos to the Right Viewers appeared first on -…

22nd Dec 2016 Posted in: News Comments Off

Online media creates a wealth of data not available to broadcast, but that data is useless if internal systems don’t speak the same language. Here are the questions to ask before buying an expensive solution.
The post Practicing Good Data Hygiene: Tur…

12th Dec 2016 Posted in: News Comments Off

It’s the new math of over-the-top video: Getting viewers to subscribe is one revenue stream, but serving them targeted ads is even more attractive.
The post OTT Subscriptions Lead to an Increase in Targeted Video Ads appeared first on …

16th Aug 2016 Posted in: News Comments Off

Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.
The post Trigger Alert: Amobee Solution Posts Ads at Just the Rig…

25th Apr 2016 Posted in: News Comments Off

Microsoft’s audience survey tool, Microsoft Pulse, has learned a new trick. Now, marketers can use Microsoft Video Pulse to gather second-by-second responses to any recorded video.
The post Discover Microsoft Video Pulse, the New Way to Gather Feedbac…

19th Apr 2016 Posted in: News Comments Off

Move ads to different dayparts to reach targeted viewers? No thank you, say the major brands, just give us massive prime time ad buys.
The post Video Ad-Buying in Transition: Major Brands Not Down With Data appeared first on – Online V…

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