Archive
15th Oct 2018 Posted in: News Comments Off
Data-Driven Video

Why stick to one-size-fits-all when personalization lets marketers do so much more? Learn how Innovid delivered strong metrics with data-driven video ads.

The post How L’Oréal Drove Online Traffic With Data-Driven Video Ads appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

9th Oct 2018 Posted in: News Comments Off
Roku Measurement Partner Program

Brands need to know their OTT ads are having an effect, and that’s what Roku aims to deliver. The leading OTT video platform today announced the Measurement Partner Program, which offers campaign metrics for all parts of the marketing funnel. Eleven partners—Nielsen, ComScore, ResearchNow, Nielsen Catalina Solutions, Acxiom, Experian, Oracle Data Cloud, Kantar, Placed, Factual, […]

The post The Roku Measurement Partner Program Offers Third-Party Metrics appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

21st Sep 2018 Posted in: News Comments Off

With TotalTV for Advertisers’ ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.
The post Dataxu Releases TotalTV for Advertisers, for Multi-Screen Reach appeared first on Onlinevideo…

12th Sep 2018 Posted in: News Comments Off

Thanks to a partnership between ListenFirst and Twitter, marketers can compare Twitter video performance against industry benchmarks.
The post ListenFirst Lets Marketers Measure Twitter Video Performance appeared first on Onlinevideo.net – Online Vid…

14th Aug 2018 Posted in: News Comments Off

Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.
The post Programmatic Buying Used by 75% of All Brands, Says MediaRadar appeared first on Onlinevideo.net – Online Video…

1st Aug 2018 Posted in: News Comments Off

Video ad completion rates are up across the board, but nothing beats CTV completion rates for premium video, finds Extreme Reach.
The post CTV Completion Rates Peak at 97%, Finds Extreme Reach Q2 Report appeared first on Onlinevideo.net – Online Vide…

19th Jul 2018 Posted in: News Comments Off

Digital marketers spend a lot of money on demographic data, but they’re not happy with the results. A report says accuracy is marketers’ biggest concern.
The post Accuracy Most Important for Marketers Purchasing Demo Data appeared first on Onlinevideo…

1st Jun 2018 Posted in: News Comments Off

GDPR puts pressure on brands to get affirmative consent before using consumer data, but do poor data practices drive people to avoid online ads?
The post The Data Protection Dilemma: How Can Brands Stay Safe? appeared first on Onlinevideo.net – Online…

20th Apr 2018 Posted in: News Comments Off

It offers greater transparency and greatly reduces fraud. But an Ads.txt survey finds one-fifth of advertisers have never heard of it.
The post Ads.txt Survey: Over Half Say it Builds Trust for Programmatic appeared first on Onlinevideo.net – Online V…

28th Mar 2018 Posted in: News Comments Off

Template-driven ads and a focus on ROI and direct response are crowding out ad creativity. Consumers are turning away.
The post Ad Creativity Is Suffering, and Too Much Data Is the Reason appeared first on Onlinevideo.net – Online Video Marketing Stra…

6th Feb 2018 Posted in: News Comments Off

Both ad buyers and sellers stand to benefit with an audience-based cross-screen advertising model, says a SpotX report.
The post Cross-Screen Advertising an Essential to Reach Viewers: Survey appeared first on Onlinevideo.net – Online Video Marketing …

5th Jan 2018 Posted in: News Comments Off

Video marketers are fully aware of the need to reach viewers on every device, and now they have a cross-platform measurement solution to chart campaign performance.
The post Cross-Platform Measurement Arrives From ComScore and Sling TV appeared first …

4th Jan 2018 Posted in: News Comments Off

Marketers are convinced they need to reach viewers on both linear and digital video platforms. So why are so few actually running cross-screen campaigns?
The post 60% of Media Buyers Believe Cross-Screen Campaigns More Effective appeared first on Onli…

3rd Jan 2018 Posted in: News Comments Off

The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.
The post Data, Targeting, Privacy to Dominate 2018 Digital Ad Discussions appeared first o…

16th Oct 2017 Posted in: News Comments Off

With so many distribution methods and even more viewing platforms, getting video viewer data is a chore. Wicket Labs pulls it all together.
The post Wicket Labs Scorecards Measure and Predict Video Customers appeared first on Onlinevideo.net – Online…

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