Digital marketers spend a lot of money on demographic data, but they’re not happy with the results. A report says accuracy is marketers’ biggest concern.
The post Accuracy Most Important for Marketers Purchasing Demo Data appeared first on Onlinevideo…

GDPR puts pressure on brands to get affirmative consent before using consumer data, but do poor data practices drive people to avoid online ads?
The post The Data Protection Dilemma: How Can Brands Stay Safe? appeared first on Onlinevideo.net – Online…

It offers greater transparency and greatly reduces fraud. But an Ads.txt survey finds one-fifth of advertisers have never heard of it.
The post Ads.txt Survey: Over Half Say it Builds Trust for Programmatic appeared first on Onlinevideo.net – Online V…

Template-driven ads and a focus on ROI and direct response are crowding out ad creativity. Consumers are turning away.
The post Ad Creativity Is Suffering, and Too Much Data Is the Reason appeared first on Onlinevideo.net – Online Video Marketing Stra…

Both ad buyers and sellers stand to benefit with an audience-based cross-screen advertising model, says a SpotX report.
The post Cross-Screen Advertising an Essential to Reach Viewers: Survey appeared first on Onlinevideo.net – Online Video Marketing …

Video marketers are fully aware of the need to reach viewers on every device, and now they have a cross-platform measurement solution to chart campaign performance.
The post Cross-Platform Measurement Arrives From ComScore and Sling TV appeared first …

Marketers are convinced they need to reach viewers on both linear and digital video platforms. So why are so few actually running cross-screen campaigns?
The post 60% of Media Buyers Believe Cross-Screen Campaigns More Effective appeared first on Onli…

The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.
The post Data, Targeting, Privacy to Dominate 2018 Digital Ad Discussions appeared first o…

With so many distribution methods and even more viewing platforms, getting video viewer data is a chore. Wicket Labs pulls it all together.
The post Wicket Labs Scorecards Measure and Predict Video Customers appeared first on Onlinevideo.net – Online…

There’s a lot of data available to online video marketers. Too much, really. When creating relevant ads, be guided by data but don’t get lost in it.

The post Creating Ads Viewers Don’t Want to Skip: In Search of Relevancy appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

Take a deep dive into sponsored video data: A comprehensive database of sponsored video metrics helps both brands and branded content producers.
The post Tubular Labs Wants to Help Brands Make a Deal in Sponsored Video appeared first on Onlinevideo.ne…

Collecting first-party viewer data and using it effectively is essential for today’s media companies. Here’s the information companies should collect and the questions they should be asking.
The post Using First-Party Data to Build a Personalized Medi…

Ooyala has released its annual survey on the online video ecosystem, and its sees data as the next big driver. Learn the strategies to reach connected consumers.
The post Video Ads 2017: Data Will Improve Targeting and Simplify Buying appeared first o…

If the ad is entertaining, and if the product or service advertised is relevant to the viewer, consumers are pretty much okay with it.
The post How Do Viewers Really Feel About Video Ads? Not Too Bad, Says AOL appeared first on Onlinevideo.net – Onli…

When advertisers are asked to rank distribution channels by importance, social channels come first and video sharing sites come second, reports Trusted Media Brands, Inc.
The post Facebook Beats YouTube as a Distribution Partner, Finds Survey appeared…