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29th Nov 2018 Posted in: News Comments Off
MediaTek and A+E Join Nielsen's Dynamic Ad Insertion Pilot

With participation from connected TV platform MediaTek and A+E channels, Nielsen is able to offer a full ecosystem in its DAI trial.

The post MediaTek and A+E Join Nielsen’s Dynamic Ad Insertion Pilot appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

16th Mar 2018 Posted in: News Comments Off

While views are surging, measurement, digital ad insertion, and programmatic sales present challenges for video advertising in Europe. Sound familiar?
The post Video Advertising in Europe: Challenges for 2018 and Beyond appeared first on Onlinevideo….

22nd Feb 2016 Posted in: News Comments Off

Thanks to Adobe’s Mobile World Congress announcements, marketers can reach more customers with stream stitching, and create location-based personalized messages for mobile users.
The post Adobe Announces Dynamic Ad Insertion, Mobile Marketing Tools: M…

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