With participation from connected TV platform MediaTek and A+E channels, Nielsen is able to offer a full ecosystem in its DAI trial.
While views are surging, measurement, digital ad insertion, and programmatic sales present challenges for video advertising in Europe. Sound familiar?
The post Video Advertising in Europe: Challenges for 2018 and Beyond appeared first on Onlinevideo….
Thanks to Adobe’s Mobile World Congress announcements, marketers can reach more customers with stream stitching, and create location-based personalized messages for mobile users.
The post Adobe Announces Dynamic Ad Insertion, Mobile Marketing Tools: M…