27th May 2017 Posted in: News Comments Off

Collecting first-party viewer data and using it effectively is essential for today’s media companies. Here’s the information companies should collect and the questions they should be asking.
The post Using First-Party Data to Build a Personalized Medi…

23rd Mar 2016 Posted in: News Comments Off

Shoppers routinely access brand information and view messages on multiple devices. How can marketers assign IDs to those devices, getting a clear picture of the shoppers behind them?
The post Adobe: How to Reach Fragmented Online Customers Across Devi…

27th Feb 2016 Posted in: News Comments Off

Targeted online video strategies are far more effective than ones that try to reach a broad general audience. Here’s how to zero in on your desired customers with original niche video.
The post How to Target Your Audience By Creating Niche Video Conte…

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